For the complete report, get in touch with us at : info@netscribes.com Rapid spurt in data generation amongst both the enterprise as well as the consumer segment coupled with the massive SMB population is primarily pushing the storage market in India. Moving side ways with the nation’s GDP growth, the trading and business activities across major industry verticals including BFSI, Manufacturing, Telecom, Government, IT/ITeS amongst others has seen a mammoth growth, which in turn is further propelling the market with a forward push. The report begins with an introduction section, laying down the scope of the market covered in the report. It emphasizes on the various sub segments of the storage market and provides a comprehensive set of insights about the same as well. Market overview section of the report talks about the Indian market as a whole and highlights crucial aspects of the market such as factors driving the market, major storage adopting verticals, business models followed by vendors in the market and the role played by channel partners within the market. The section features forecasted market figures (2011-2016e) and a split of the market with respect to the NAS, SAN and DAS in 2011. Storage peripheral overview gives an idea about the state of these devices in India and the competition prevailing in this segment. A separate section on the SMB market talks exclusively about the SMB market size, growth figures and market split with respect to NAS, DAS and SAN. Due to the work nature and business model followed by SMBs, the purchase preferences of SMB consumers differ with that of the enterprise segment consumers. The report houses a section wherein it explains the purchase preference of SMBs in details, thereby providing vendors with key strategic insights for the SMB segment. Storage market trend is a brief section in the report which has been designed specifically to provide a comparative study of the market over the last two years from its current state. It clearly lists down the prime factors responsible for bringing about the change in the Indian storage market. Storage architecture technology section provides a comprehensive study of the several storage architectures prevailing in the market. Architectures including Direct Attached Storage, Network Area Storage, Storage Area Network and Tape Drives have been profiled individually, wherein their working patterns, merits, demerits and their features have been represented graphically. Features considered for profiling includes the Price, Capacity, Maintenance, Usability and Features. For a better understanding, individual framework for the aforesaid architectures has also been provided in the section. Types of storage section are basically a compilation of all the existing storage options that have managed to gain a significant traction in India. Storage types including ‘Storage as a Service, Storage Virtualization, Storage Consolid

1. Storage Market – India
June 2012

2. Executive Summary
 The storage market in India was valued at INR xx bn in 2011 and is expected to attain a CAGR of
xyz% to reach around INR yy bn in 2016
Market  SMB segment within the market hovered at around INR 6.5 bn in 20xx, wherein it is anticipated
to reach a healthy CAGR of xyz% to reach INR zz bn by 2016
 Players operating in the market are mostly foreign vendors and a stiff competition prevails
amongst them
 Direct Attached Storage
LE
Storage  Network Attached Storage
Architecture  Storage Area Network
 Tape drives
MP
A
 Storage as a Service
S
 Storage Virtualization
Types of  Storage Consolidation
Storage  Object Based Storage
 IP Based Storage
Key Storage Vendors
Competition EMC Dell
SanDisk Transcend
STORAGE MARKET IN INDIA 2012.PPT 2

3. •Market Introduction
•Market Overview
•Storage Architecture Technology
•Types of Storage
Storage as a Service
Storage Virtualization
Storage Consolidation
Object Based Storage
IP Based Storage
•Market Influencers
•Channel Landscape
•Competition
•Strategic Recommendation
•Appendix
STORAGE MARKET IN INDIA 2012.PPT 3

4. Rapid growth across key industry verticals primarily push
the Indian storage sector dynamically
Storage Market India ‐ Overview
• Rapid growth in data and content generation due to the immense trading and business activities across major
industries is shaping up the demand curve within the Indian storage market
• Increased activity amongst key industry verticals such as BFSI, Manufacturing, Telecom, Government, IT/ITeS and
Media and Entertainment boost the market by a large extent
 The colossal presence of around 50mn SMBs in India further fuels growth in the storage market
 Competition in the market can be characterized as stiff and intense, wherein the vendors operate with the aide of
channel partners
E
 Vendor’s primarily utilize channel partner’s wide and strong market reach so as to enhance its business operations and generate large
revenue share
L
P
Storage Market – Size & Growth
M
INR bn
40
30
20
S A xyz
10
0
2011 2012e 2013e 2014e 2015e 2016e
• The global slowdown took a toll on the market and ironically showed signs of becoming a mainstream market and
hence could not avert the impact of such external forces
• Further, the recent Thai floods had also imparted a significant impact on the market, wherein the closure of hard disk
manufacturing plants resulted in a shortage of supply and price hike
STORAGE MARKET IN INDIA 2012.PPT 4

5. Storage Market in India – Split (2011)
SAMPLE
Storage Market – India (INR bn)
2011 xyz
Market Split – Form Factor Market Split – Business Segment
39.0%
30.0%
22.7%
24.4% 48.0%
15.9% 77.3%
22.0%
20.7%
a b c d e f a b c
STORAGE MARKET IN INDIA 2012.PPT 5

6. Storage Market India – Trends
Market Scenario – Over Last
SAMPLE
Current Trends Witnessed
Two Years
• DAS was the preferred • Increased adoption of
storage architecture for virtualization and cloud
organizations amongst companies
The Change
• Price sensitivity prevailed in • Primarily, organizations
the market implementing virtualization
• Thai floods and rupee will opt for storage as a
depreciation hampered service
Price decline
growth in the market • Off late, organizations are
and advent of focusing more on product
• Small and Medium
Businesses preferred DAS technology are quality rather than cost
over SAN and NAS the prime factors
• Introduction of 3PAR reasons • SMBs have exhibited a trend
solutions in India driving change of opting NAS or IP‐SAN over
• Industries such as BFSI, in the market DAS
telecom and IT/ITeS were • Post economic slowdown,
the prime consumers in the the mid range products saw
market the highest uptake
 Additionally, Media & • State‐of‐the‐art technologies
Entertainment, Research, such as FCoE and automated
government and
Manufacturing were also storage tiering is gaining a
amongst the top consumers significant traction in the
in the market market
STORAGE MARKET IN INDIA 2012.PPT 6

7. Major Storage Architectures (1/4)
SAMPLE
DAS – (Direct Attached Storage)
• DAS are devices that connect directly with the computers
• It primarily attaches with the aide of interfaces such as USB, firewalls or SCSI
• Is mainly optimized to provide immediate backup for a single and stand‐alone computer only
• It happens to be the cheapest form of storage options available, in terms of cost per amount of memory space
• The prime advantage happens to be the easy and quick installation
• However, key demerits for DAS include lack of redundancy, complex file sharing set‐up and non scalability
DAS Features
Low Moderate High Usability
XYZ
ABC
AAA
DEf
abc & def BBB
GHI
Speed
xyz aaa bbb
STORAGE MARKET IN INDIA 2012.PPT 7

8. SAMPLE
Direct Attached Storage ‐ Architecture
Client Layers
Ethernet Switch
Local Area Network
Storage Boxes
Storage Layer
STORAGE MARKET IN INDIA 2012.PPT 8

9. SAMPLE
Storage Device Architecture Snapshot
Advantages
Sl. No. Direct Area Storage Network Area Storage Storage Area Network
1
2
3
Disadvantages
Sl. No. Direct Area Storage Network Area Storage Storage Area Network
1
2
3
Features
Sl. No. Direct Area Storage Network Area Storage Storage Area Network
1
2
3
4
STORAGE MARKET IN INDIA 2012.PPT 9

10. Offering attractive cloud based services to customers has
SAMPLE
become a prominent trend amongst storage vendors
*The list of free cloud offerings mentioned is not exhaustive
STORAGE MARKET IN INDIA 2012.PPT 10

11. SAMPLE
Vendor Selection Criteria – Channel Partners
Criteria 1 • xxx
• xxx
Criteria 2
Criteria 3 • xxx
STORAGE MARKET IN INDIA 2012.PPT 11

12. Major Public Companies ‐ Summary
Net Profit/Loss
SAMPLE
600,000
Size of the Bubble represents Market Capitalization in INR mn
300,000
65,536.4 2,442,099.3
432,783.0
0 604,154.9 1,219,543.1
429,416.9 524,069.4
416,670.3
‐300,000
‐400,000 ‐200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000
Total income
a b c d e f g h
Source: Annual Reports, Databases Note: All figures are in INR mn and are based on the latest financials available
STORAGE MARKET IN INDIA 2012.PPT 12

13. Public: Domestic Company – Player A (1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
New Delhi
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Head Office
Products and Services
Category Products/Services
Key People
Name Designation
Note: The list of products and services is not exhaustive
STORAGE MARKET IN INDIA 2012.PPT 13

14. Public: Domestic Company – Player A (2/3)
Financial Snapshot
SAMPLE Key Ratios
Total Income Net Profit/Loss y‐o‐y change
Particulars 2011 2010 2009 2008
INR mn INR mn (2011‐10)
1500000 1072278.3 150000 Profitability Ratios
Operating Margin 1.72 17.85% 16.12% 11.13% 12.55%
1000000 765674.6 100000 Net Margin 1.44 12.91% 11.47% 7.90% 8.73%
735146.9 658658.3
Profit Before Tax Margin 0.89 16.08% 15.19% 9.69% 10.58%
500000 50000 Return on Equity 2.25 13.09% 10.84% 6.98% 9.66%
Return on Capital Employed 2.19 15.09% 12.90% 7.29% 10.17%
0 0
Return on Working Capital ‐269.73 216.24% 485.97% 20.81% 24.23%
2008 2009 2010 2011 Return on Assets 1.22 7.61% 6.39% 4.18% 5.53%
Financial Summary Return on Fixed Assets 14.18 92.08% 77.90% 50.43% 59.37%
Cost Ratios
• The company incurred a net profit of INR 138.440 bn in FY 2011, as Operating costs (% of Sales) ‐1.41 71.23% 72.64% 77.14% 75.67%
compared to net profit of INR 87.857 bn in FY 2010 Administration costs (% of
0.79 32.38% 31.59% 32.36% 30.94%
• The company reported total income of INR 1072.2 bn in FY 2011, as Sales)
compared to INR 765.6 bn in FY 2010 Interest costs (% of Sales) ‐0.20 0.85% 1.05% 1.30% 1.19%
Liquidity Ratios
• The company earned an operating margin of 17.85 per cent in FY
Current Ratio 7.00% 1.12 1.04 2.05 2.04
2011, an increase of 1.72 percentage points over FY 2010
Cash Ratio 3.45% 1.06 1.02 1.82 1.76
• The company reported debt to equity ratio of 0.72 in FY 2011, a Leverage Ratios
decrease of 3.22 per cent over FY 2010 Debt to Equity Ratio 3.22% 0.72 0.70 0.67 0.75
Debt to Capital Ratio
Key Financial Performance Indicators 554.42% 0.08 0.01 0.16 0.18
Interest Coverage Ratio 36.32% 21.15 15.52 8.65 10.76
Indicators Value (dd/mm/2012) Efficiency Ratios
Market Capitalization (INR mn) 2442099.3 Fixed Asset Turnover 4.94% 7.06 6.73 6.31 6.69
Total Enterprise Value (INR mn) Asset Turnover 5.80% 0.58 0.55 0.52 0.62
2262188
Current Asset Turnover ‐0.68% 1.73 1.74 1.33 1.39
EPS (INR) 1.16 Working Capital Turnover ‐60.50% 16.58 41.98 2.60 2.73
PE Ratio (Absolute) 19.75 Capital Employed Turnover 7.20% 1.00 0.94 0.87 1.09
Improved Decline
STORAGE MARKET IN INDIA 2012.PPT 14

15. Public: Domestic Company – Players A (3/3)
Key Business Segments
SAMPLE Key Geographic Segments
A C B D A C B D
723,138 650,942 758,960 1,061,703
100% 100%
54% 53% 54% 53%
78% 76% 75% 74%
50% 50%
5% 5% 4% 4% 31% 31% 29% 28%
13% 4% 14% 4% 17% 4% 19% 4% 11% 5% 11% 5% 12% 6% 13% 6%
0% 0%
2008 2009 2010 2011 2008 2009 2010 2011
Business Highlights
Description News
Overview • XXX
Business Model • XXX
Note: Business Segments and Geographic Segments are based on total revenues
STORAGE MARKET IN INDIA 2012.PPT 15

16. Major Private Companies ‐ Summary
Net Profit/Loss
SAMPLE
4,000,000
Size of the Bubble represents Total Assets in INR mn
3,500,000
5,260,690
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
5,875,457
500,000
11,825
0 43,056,862
3,062
‐500,000
‐1,000,000
‐5,000,000 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000
Total Income
A B C D E
Note: All figures are in INR mn and are based on the latest financials available
STORAGE MARKET IN INDIA 2012.PPT 16

17. Private: Foreign Company – Player B. (1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
Products and Services Bangalore
Category Products/Services
Key People
Name Designation
Note: The list of products and services is not exhaustive
STORAGE MARKET IN INDIA 2012.PPT 17

18. Private: Foreign Company – Player B. (2/3)
Financial Snapshot
SAMPLE Key Ratios
y‐o‐y change
Total Income Net Profit/Loss Particulars 2010 2009 2008 2007
(2010‐09)
INR mn INR mn Profitability Ratios
Operating Margin ‐5.76 6.47% 12.23% 11.66% 18.53%
25000 20821.8 20880.9 1500
Net Margin ‐0.32 6.27% 6.59% 6.25% 7.77%
20000 Profit Before Tax Margin ‐5.80 6.27% 12.07% 11.51% 18.39%
14462.1 1000 Return on Equity ‐1.35 11.37% 12.73% 9.61% 7.58%
15000 8316.8 Return on Capital Employed ‐6.85 50.11% 56.96% 28.84% 23.46%
10000 Return on Working Capital 9.74 34.31% 24.57% 15.31% 8.96%
500
5000 Return on Assets 0.34 11.07% 10.73% 8.22% 6.56%
Return on Fixed Assets ‐5.08 20.95% 26.02% 20.62% 47.94%
0 0 Cost Ratios
2007 2008 2009 2010 Operating costs (% of Sales) 5.76 93.53% 87.77% 88.34% 81.47%
Administration costs (% of
0.00 0.00% 0.00% 0.00% 0.00%
Sales)
Financial Summary Interest costs (% of Sales) 0.04 0.20% 0.16% 0.15% 0.14%
• The company incurred a net profit of INR 1309 mn in FY 2010, Liquidity Ratios
as compared to net profit of INR 1371 mn in FY 2009 Current Ratio ‐15.18% 1.42 1.67 2.15 3.20
Cash Ratio 29.15% 0.04 0.03 0.02 0.02
• The company reported total income of INR 20880.9 mn in FY Leverage Ratios
2010, as compared to INR 20821.8 mn in FY 2009 Debt to Equity Ratio 13.25% 0.03 0.02 0.02 0.02
• The company earned an operating margin of 6.47 per cent in Debt to Capital Ratio 12.90% 0.03 0.02 0.02 0.02
FY 2010 a decrease of 5.76 percentage points over FY 2009 Interest Coverage Ratio ‐57.69% 32.24 76.21 78.42 134.27
Efficiency Ratios
• The company reported debt to equity ratio of 0.03 in FY 2010,
Fixed Asset Turnover ‐15.45% 3.34 3.95 3.30 6.17
an increase of 13.25 per cent over FY 2009
Asset Turnover 8.37% 1.77 1.63 1.32 0.84
Current Asset Turnover 7.59% 1.61 1.50 1.31 0.79
Working Capital Turnover 46.66% 5.47 3.73 2.45 1.15
Capital Employed Turnover ‐6.13% 1.81 1.93 1.54 0.98
Improved Decline
STORAGE MARKET IN INDIA 2012.PPT 18

19. SAMPLE
Private: Foreign Company – Player B. (3/3)
Business Highlights
Description News
Overview • xxx
Clientele • xxx
STORAGE MARKET IN INDIA 2012.PPT 19

20. SAMPLE
Strategic Recommendations (1/x)
• xyz
Aaa Bbb Ccc Ddd Eee
Low Priority Opportunity Areas High Priority
Fff Ggg Hhh Iii Jjj
STORAGE MARKET IN INDIA 2012.PPT 20

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STORAGE MARKET IN INDIA 2012.PPT 21