1.
Brand guidelines
Version 1.0
June 2013

2.
Asset creation for PlayStation®4.
These guidelines will assist you with PS4™ creative materials and how to produce them.
Introduction
PlayStation®4 guidelines Version 1.0
June 2013

3.
Brand pillars
Identity
Components
Creative background
Bringing it all together
Trademark usage
Contents
PlayStation®4 guidelines Version 1.0
June 2013

4.
PlayStation®4 guidelines Version 1.0
June 2013
Brand pillars

5.
The brand is all of these things at once. However, to create PlayStation® branded communications we must employ these behaviours in different ways.
They will help to inform the content we create and how we get it out into the world.
Emotive
Immersive
Irreverent
Celebratory
Unexpected
Fearless
The experiences on PlayStation® are so vivid that we feel real emotions. It’s this emotive pull that we need to capitalise on.
Our communications should be deep and all-encompassing. Creating truly immersive experiences that replicate the level of play on PlayStation®.
We’re playful, cheeky, always question authority and have a mischievous, slightly naughty streak. We must do cool stuff that gets people talking.
We must celebrate our fans and create the most amazing communications experiences for them.
We exceed expectations, challenge perceptions, innovate within the industry and defy convention.
We are the gold standard gaming brand and we should always act like it.
Brand pillars
PlayStation®4 guidelines Version 1.0
June 2013

6.
PlayStation®4 guidelines Version 1.0
June 2013
Components

7.
Product photography TV photography
SST Pro font - please see font usage
page of more details.
PS4™ logo lock-up Brand colours
SST Pro Light
SST Pro Roman
SST Pro Medium
SST Pro Bold
SST Pro Condensed
Components
PlayStation®4 guidelines Version 1.0
June 2013
Pantone 287C
C100 M80
R0 G55 B145
Black White

8.
PS4™ logo lock-up_blue
PS_Family logo PS4™ logo
PS4™ logo lock-up_white PS4™ logo lock-up_black
PS4™ logo lock-up.
Logo
PlayStation®4 guidelines Version 1.0
June 2013

9.
Primary PS4™ logo lock-ups (full colour artwork)
Secondary PS4™ logo lock-up (mono artwork)
PS4™ logo lock-up usage.
Logo usage
PlayStation®4 guidelines Version 1.0
June 2013

10.
Maintain sufficient space around the logo and avoid placing
any other elements within the isolation zone, as shown above.
H
PS4™ lock-up isolation.
Logo isolation
PlayStation®4 guidelines Version 1.0
June 2013
0.5 H
0.5 H
0.5 H
Isolation zone
0.5 H

11.
The minimum size of the PS4™ lock-up is shown below. If the logo cannot be clearly
represented at this size, use the smallest size at which the logo can be clearly represented.
PS4™ logo lock-up size.
Logo size
PlayStation®4 guidelines Version 1.0
June 2013
H = 5mm
H = 20 pixels
H > 10.1mm=
H > 60 pixels=
H > 10.1mm (H > 60 pixels)= =
Minimum size
Within this size range, the ® symbol on the
PlayStation® family mark must be
( = 7 pixels) and the ™ symbol on the
PS4™ logo must be “H = 0.7mm” (H = 5
pixels) regardless of the logo size.
H = 5 ~ 10mm
H = 20 ~ 59 pixels
H = 5 ~ 10mm (H = 20 ~ 60 pixels)
= 1mm
= 7 pixels)(
= 0.7mm
= 5 pixels)(

12.
Examples of incorrect logo usage.
Incorrect logo usage
PlayStation®4 guidelines Version 1.0
June 2013
Do not change the shape.
Do not add special effects.
Do not use outlined fonts.
Do not change the shape.
Do not add gradations.
Do not add shadows.
Do not change the proportions.
Do not use two or more colours.
Do not change the placement
of the ™ symbol.

13.
SST is the font preferred and recommended for use on PlayStation® comms.
Please see below for weights of the SST font that can be used.
Typography
PlayStation®4 guidelines Version 1.0
June 2013
Headline - SST Pro bold
Sub-headline - SST Pro medium
Body copy - SST Pro roman
Annotation - SST Pro light
Legal copy - SST Pro condensed
External partners who purchase SST font software licences are contractually
prohibited to use such font software for any product or service other than
Sony products and services, until February 28, 2017. The font software licence
can be purchased from the Monotype Imaging Holdings Inc. website.
The licence purchase website and purchasing methods are exclusively
for Sony. Therefore, the documentation must be handled as classified
information when it is given to external subcontractors, who must handle it
with care. Licence fees are the responsibility of the purchaser as is normal for
commercially available font licences.
SST Font Software Licence Purchase Page
http://www.linotype.com/corporatetype/sony_(External link)If SST is unavailable, Helvetica Neue can be used in place of SST font.

14.
Blue is the PlayStation® hero colour and should be synonymous with the brand. The specific colour
values that should be used when creating PlayStation® brand materials are shown below.
Brand colours
PlayStation®4 guidelines Version 1.0
June 2013
Pantone 287C
C100 M80
R0 G55 B145
PlayStation®
Dark Blue
Black White

15.
PS4™ hardware photography recommended compositions.
Product photography (primary)
PlayStation®4 guidelines Version 1.0
June 2013
When featuring PS4™ in an upright position, ensure that the
PS4™ system is always shown with its stand attached.
1 2

16.
PS4™ hardware photography recommended compositions.
Product photography (secondary)
PlayStation®4 guidelines Version 1.0
June 2013
3
6 7 8
4 5
DS4 can be removed from this if desired
When Option 8 is used, Option 1 should
be shown elsewhere on the same page

17.
Always place a UI screenshot or content within the TV when using a TV screen.
TV + PS4™
+ PlayStation®Camera
PlayStation®4 guidelines Version 1.0
June 2013

18.
Always place a UI screenshot or content within the TV when using a TV screen.
TV + PS4™
PlayStation®4 guidelines Version 1.0
June 2013

19.
PlayStation®4 guidelines Version 1.0
June 2013
Creative background
PlayStation® Flow with PlayStation® shapes.

20.
PlayStation® Flow with PlayStation® shapes.
The creative background is built from the PlayStation® Flow with PlayStation® shapes.
The PlayStation® Light Blue element (as shown above the PlayStation®Flow), can be moved
around to ensure product imagery has necessary stand out on the background.
The white glow in the bottom right position is there to help product imagery or packshots
stand out from the blue background.
If product imagery or packshots are not placed
in the bottom right position, the white glow
can be turned off.
Creative background
PlayStation®4 guidelines Version 1.0
June 2013

21.
PlayStation® Flow with PlayStation® shapes.
To be used when marketing hardware/software and peripherals
- blue area is left to denote brand messaging.
Content can be placed as a full flood into the ‘grey’ creative area.
Creative background
PlayStation®4 guidelines Version 1.0
June 2013

22.
PlayStation® Flow with PlayStation® shapes.
To be used when marketing hardware/software and peripherals
- brand messaging to be applied to blue areas.
Content can be placed as a full flood into the TV screen.
Creative background
PlayStation®4 guidelines Version 1.0
June 2013

23.
PS4™ logo sizing on creative elements.
PS4™ logo placement on creative material must be no less than 50% of the width a portrait page.
PS4™ logo placement on creative material must be no less than 40% of the width a landscape page.
The PS4™ logo should adhere to the minimum size guidelines.
Creative background
PlayStation®4 guidelines Version 1.0
June 2013

24.
Typography usage and placement.
- Typography may be placed within the blue area.
- Typography may be placed within the blue area with hardware.
- Typography is not to be placed in or over a TV screen.
Sentence case is preferred for all communications.
All caps may be used sparingly for sub-heads.
- Typography can either be left justified or centred
depending on the layout.
- Typography should never be set flush right or fully justified.
Creative background
PlayStation®4 guidelines Version 1.0
June 2013
Comms Messaging Comms Messaging

25.
PlayStation®4 guidelines Version 1.0
June 2013
Bringing it all together

26.
Examples of hardware and brand messaging.
Bringing it all together
PlayStation®4 guidelines Version 1.0
June 2013
Comms Messaging
Comms Messaging
Comms Messaging

27.
Examples of software and brand messaging.
Bringing it all together
PlayStation®4 guidelines Version 1.0
June 2013
Comms Messaging
Comms Messaging Comms Messaging

28.
Bringing it all together
PlayStation®4 guidelines Version 1.0
June 2013
Examples of software and brand messaging.
Comms Messaging
Comms Messaging
Comms Messaging
Comms Messaging

29.
PlayStation®4 guidelines Version 1.0
June 2013
Trademark usage

30.
Trademark usage
PlayStation®4 guidelines Version 1.0
June 2013
Using trademark notices.
The trademark notices must be included in the same material containing the trademarks and logos.
- Trademarks notices must list the registered trademarks (“®”) first, followed by the trademarks (“™”). The logos must be in the correct trademarked graphical form,
not in the running text font.
Trademark notices for PlayStation®4.
(1) When using PlayStation®4 in running text:
“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.
When a description regarding PS4™ is added to (1):
“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.“PS4” is a trademark of the same company.
(2) When using the PlayStation® family mark, the PlayStation®4 logo and PS4™ in running text:
“2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc.“ “ is a trademark of the same company.
When the PlayStation®3 logo is added to (2):
Note: The trademark registration status will vary depending on the region or scope of distribution. Check the trademark registration status for the target region and
follow the appropriate guidelines.
Examples:
: ®
“2“ and “PlayStation” and “ ” are registered trademarks of Sony Computer Entertainment Inc.“ “ is a trademark of the same company.
: ™
“2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc.“ “ and “ ” is a trademark of the same company.
When the PlayStation®Vita logo is added to (2)
“2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc.“ “ and “ ” is a trademark of the same company.