“Buy one, give one” isn’t a campaign for charity. It’s one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.

1. Unconsumption

2. Unconsumptio
n
Unconsumption
Actions andSXSW
forces that
From:
reduce a consumer footprint
Dr. Nita Rollins, Futurist
Resource Interactive‟s RI:Lab

3. No Shortage of Scholarship

4. RI TREND MAP
2009-2015
Macrotrend
Consumer
Digital
Sociocultural
Brand/Industry Vertical

5. RI TREND MAP
2009-2015
Recessionary Scarcity &
Reality Sustainability
The Socially
Skeptinomics
Conscious Web
Lifehacking Unconsumption
Stopwatch
CSR
Shopping
Macrotrend
Consumer
Digital
Sociocultural
Stealth Wealth Locasumers
Brand/Industry Vertical

6. The Lazy Environmentalist

8. NYT

10. •
•
•
•
•

11. he CleanEconomy: Repowering Jobs, Businesses
and Investments Across America,

13. Are marketers focused on
this alternate economy and
ecosystem?

14. Some are...

16. “Unconsumption is a word used to describe everything that
happens after an act of acquisition.Unconsumption is an
invisible badge.
Unconsumption means enjoying the things you
own to the fullest – not just at the moment of
acquisition.
Unconsumption is an idea, a set of behaviors, a way of
thinking about consumption itself from a new
perspective.Unconsumption is free.”
SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones

17. H&M Outed for Destroying
Unsold Apparel
SOURCE: NYT, Jan 2010

18. PUBLICIZING AND
CATALOGING
CONSUMPTION

19. ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
the
& IDENTITY friendliness which stuff-swapping could
engender.
my relationship with stuff and
how not to let it define you.

20. ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
the
& IDENTITY friendliness which stuff-swapping could
engender.
Everything I Have
my relationship with stuff and
how not to let it define you.

21. digitalconsumer
FORCESACTIONS

22. consumer
ACTIONS
Online Forums
Dane, 24, Austinite & unconsumer
Video Ethnography

23. Swap

24. digital
FORCES

25. RADICAL
TRANSPARENCY
900 of 4,500 companies delisted

26. DISINTERMEDIATION

27. FREECONOMICS
Free: The Future of a Radical Price

28. “Companies like Facebook,
Twitter, Ebay and Apple--but
not Google--will dominate the NETWORK EFFECT
future of the internet.
Collecting data is less
valuable than
connecting people.”
The Facebook Causes application
has become the fastest growing
consumer Internet application in
history, reaching 50 million users in
just two years.

29. DEMATERIALIZATION
The Technium

30. OFFER NO HOLDS BARRED SUSTAINABLE MARKETING
RENT THE NEWEST, MOST COVETABLE ITEMS
OLD IS THE NEW NEW: SELL VINTAGE
PREPARE FOR CSR SCRUTINY
CLARIFY SUSTAINABILITY
MIRROR CONSUMERS„ DESIRE FOR DISRUPTION
SUPPORT SWAPPING ON SITE

31. Marks & Spencer
OFFER NO HOLDS
BARRED
SUSTAINABLE
MARKETING

32. RENT THE NEWEST,
MOST COVETABLE
ITEMS

33. OLD IS THE NEW NEW:
SELL VINTAGE

34. PREPARE FOR
CSR
SCRUTINY
Guide to Greener
Electronics

35. CLARIFY
SUSTAINABILITY

36. MIRROR CONSUMERS„
DESIRE FOR
DISRUPTION
Tropicana Origami

37. SUPPORT
SWAPPING ON SITE

38. SUPPORT
SWAPPING ON SITE