“Buy one, give one” isn’t a campaign for charity. It’s one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.
16. “Unconsumption is a word used to describe everything that
happens after an act of acquisition.Unconsumption is an
invisible badge.
Unconsumption means enjoying the things you
own to the fullest – not just at the moment of
acquisition.
Unconsumption is an idea, a set of behaviors, a way of
thinking about consumption itself from a new
perspective.Unconsumption is free.”
SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones
17. H&M Outed for Destroying
Unsold Apparel
SOURCE: NYT, Jan 2010
19. ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
the
& IDENTITY friendliness which stuff-swapping could
engender.
my relationship with stuff and
how not to let it define you.
20. ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
the
& IDENTITY friendliness which stuff-swapping could
engender.
Everything I Have
my relationship with stuff and
how not to let it define you.
27. FREECONOMICS
Free: The Future of a Radical Price
28. “Companies like Facebook,
Twitter, Ebay and Apple--but
not Google--will dominate the NETWORK EFFECT
future of the internet.
Collecting data is less
valuable than
connecting people.”
The Facebook Causes application
has become the fastest growing
consumer Internet application in
history, reaching 50 million users in
just two years.
30. OFFER NO HOLDS BARRED SUSTAINABLE MARKETING
RENT THE NEWEST, MOST COVETABLE ITEMS
OLD IS THE NEW NEW: SELL VINTAGE
PREPARE FOR CSR SCRUTINY
CLARIFY SUSTAINABILITY
MIRROR CONSUMERS„ DESIRE FOR DISRUPTION
SUPPORT SWAPPING ON SITE