In this volume learn about Video context strategy, why email is not dead, who the accidental programmer is and he/she looks a lot like you, and a few updates in the social media world. Enjoy!
3. 04
Video Context Strategy
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11
Email Is Not Dead
19
The Accidental
Programmer
27
The Latest Happenings
In Social Media
5. As online video continues to
grow dramatically, composition,
length, and type of content
each factor into how a video
will perform in each channel.
On smartphones, about 94%
of website visits across the
world begin in portrait mode.
6. Snapchat recently said that vertical
“ads are viewed to the end nine times
more frequently than horizontal ones.”
7. Audi recently launched a vertical video ad
campaign and saw promising results, with
a 36% video completion rate, which is 80%
higher than the automotive benchmark.
8. With over half of their audience
viewing videos on a mobile device,
Mashable recently brought
vertical video into their editorial.
14. Email Is Effective For Delivering Your Message
Open rates are generally in
the 20–25% range.
Email Drives Quality Traffic To Your Content
Click-thru rates are generally
in the 2.5–3% range.
15. Email Is A Lead Generation Tool
For B2B marketers, 88% say
email is the most effective
lead generation tactic.
Email Is A Sales Driver
66% of consumers
have made a purchase as
a direct result of email.
16. Email Has A Strong ROI
88% of marketers say
email marketing is bringing
them a positive ROI.
17. Email Is Key To Highly Targeted Advertising
Email List
18. What You Need To Consider
Database Building And Nurturing
The typical email
database degrades by
about 22% each year.
Mobile First
53% of emails are
now opened on a
mobile device.
20. How we use programming
concepts in everyday life,
and how it can benefit your
brand & customers.
21. Let’s take a simple task that
many of us experience on a
daily basis-ordering/making
a cup of coffee.
22. Before we can start making the coffee, we need to work
out some of the variables that will affect the result.
• How do they want their coffee?
• Do they want sweetener?
• Do they want cream?
• What size do they want?
Now that we have a solid picture of what success
looks like, we can focus on how to achieve it:
• If they want espresso, I will
need to grind the beans differently.
• Are we out of sweetener?
• Do we have coffee beans?
• Are there clean cups?
• Has the water boiled?
23. At every step we should be applying a single
principle at both the micro and macro level:
By asking this question you can find out the real need,
and sometimes you can help solve it right away, without
additional features being tacked on later at a cost.
“What problem are you trying to solve?”
24. making the contact
button bigger
increase the conversion
rates to our CRM
by 10% in 3 months
MICRO MACRO
25. Thinking like a developer does not require knowing
programming languages or syntax.
How To Win Friends
And Influence Developers
26. A deeper understanding of your
customer’s needs for future context
Ongoing emotional investment from
the developers and project lead
The ability to convey important
decisions to team members
28. More prominent calls-to-action are now
making it easier for customers to
initiate customer service conversations
or place a phone call.
29. New lead ads remove a lot of the friction of filling
out forms on your mobile device. Through a call-to-action
button such as “Subscribe”, Facebook will automatically
populate contact info from a user.
30. Instagram has also begun testing different CTAs
including “Shop Now”, “Install Now”, “Signup”, and “Learn More”,
allowing users to take an action directly from an ad.
31. Videos and GIFs uploaded directly
to Twitter, or Vine videos, will now
automatically play in a user’s feed.
“people were 2.5x more likely to
prefer autoplay videos over other
viewing methods...”
32. LinkedIn’s Sponsored InMail has some new features that make it much
more effective. 100% delivery is limited to a user receiving only one email for
60 days. This gives the advertiser 100% share-of-voice during that period.