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Cristian Manafu - Social Media Strategy

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Cristian Manafu - Social Media Strategy

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Cristian Manafu - Social Media Strategy

  1. 1. SOCIAL MEDIA STRATEGY Social Media Snow Camp 2014
  2. 2. INTRO / CRISTIAN MANAFU Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store, US Embassy, McDonald’s…
  3. 3. SOCIAL MEDIA STRATEGY / 5 STEPS 01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
  4. 4. CANALE SOCIAL MEDIA
  5. 5. TOP INTERNET ROMANIA/ ALEXA.COM 1. Google.ro 1. Facebook 2. Facebook.com 2. Google.ro 3. Google.com 3. YouTube 4. YouTube.com 4. Google.com 5. Yahoo.com 5. Yahoo.com 6. Blogger.com 6. Wikipedia 7. Wikipedia.com 7. WordPress.com 8. WordPress.com 8. Filelist 9. IMDb.com 9. eMAG.ro 10. Filelist.ro 10. vplay.ro 11. GSP.ro 11. IMDb.com 12. eMAG.ro 12. OKazii.ro 13. Twitter.com 13. NeoBux 14. OKazii.ro 14. Ziarul Gândul 1. Google.ro 2. Facebook 3. Google.com 4. YouTube 5. Yahoo.com 6. NeoBux 7. Wikipedia 8. Blogspot.ro 9. Bet365.com 10. Filelist 11. OLX.ro 12. Wordpress 13. Tocmai.ro 14. Imdb.com 2010 2012 2014
  6. 6. SOCIAL MEDIA / STATISTICS
  7. 7. TOP SOCIAL PLATFORMS / BIG 3
  8. 8. TWITTER CAMPAIGNS
  9. 9. MEMORY AND TOLERANCE MUSEUM / TWEETBALAS
  10. 10. HELLMAN’S/ PREPARE FOR ME
  11. 11. INSTAGRAM CAMPAIGNS
  12. 12. SAMSUNG / DOR DE ROMANIA bit.ly/dorderomania
  13. 13. SAMSUNG / METALUL ALFA
  14. 14. LIDL / PAY WITH A SHARE
  15. 15. OBIECTIVE SOCIAL MEDIA
  16. 16. SOCIAL MEDIA / CHANNELS
  17. 17. TOP SOCIAL BRANDS / ACTIVITIES
  18. 18. SOCIAL MEDIA IDEAS
  19. 19. NOTA BENE / WARNING • Nu incercati sa faceti acasa (aka in companie). • Nu motivati in companie cu “pentru ca asa a zis Manafu”. • Nu toate ideile vor functiona • Nu aveti intotdeauna nevoie de social media • Nu veti auzi lucruri noi
  20. 20. NOTA BENE / ADVISEMENT Echipa duala • social media (continut, creativitate, psihologie, comunicare) • performance marketing
  21. 21. TASK / APPLICATION DOWNLOADS • Branding • App Review Sites • Targeted Mobile Ads • “Mobile app installs” AdWords campaigns • Mobile App Facebook Ads in News Feed • Retargeting • Run competitions • Word-of-mouth
  22. 22. IDEA / APPLICATION DOWNLOADS Campanie pentru instalarea unui antivirus pe mobile • O amenintare dramatizata • Reportaj pe TV • Utilizarea unor bloggeri cu vizibilitate si aciditate. • Implicarea Viespar.ro pentru Seeding pe forumuri. • YouTube Advertising Buget: 10.000 - 12.000 euro + TVA
  23. 23. TASK / OFFLINE VISITS • SMS Marketing • Local campaigns using Google Adwords • Foursquare Specials (offers) • In-store events • Word-of-mouth
  24. 24. IDEA / OFFLINE VISITS Campanie pentru promovarea unui restaurant • O leapsa intre blogger ide going out (cu prezenta buna pe FB) • 4-5 bloggeri scriu despre restaurant, cu link spre site. • Custom audience pe prietenii bloggeri ai bloggerilor • Sampling de produs la prietenii bloggeri • Sampling de produs la alti bloggeri Buget: 3.000 euro + TVA
  25. 25. TASK / GROW EMAIL LIST • e-Books / White Papers • Subscription Widget (Ninja Popups, Hello Bar) • CTAs in Blog Posts • Facebook Tab • Contests • Facebook Ads • Marketizator
  26. 26. IDEAS / GROW EMAIL LIST Campanie pentru a creste abonatii la newsletter-ul unui magazin de haine • Concurs anuntat pe bloguri si Facebook • eBook de Style Guide facut de un stilist cunoscut. Editie limitata! Buget: 2.500 - 3.500 euro + TVA
  27. 27. TASK / AWARENESS • Facebook Ads • Display Ads • Google Ads • Mobile Ads • SMS Marketing • Big Offline Events • YouTube Ads • PR Stunts • Blogger Relations
  28. 28. IDEA / AWARENESS Campanie de anuntare a unui produs mediocru, cu target 500.000 de oameni atinsi. • Concurs cu 5 bloggeri • Ei devin specialisti in produsul respectiv • Pagina dedicata pe site • Bloggerii dau saptamanal cate un produs mediocru pe blog • Oamenii sunt invitati sa intre pe site si sa dea raspuns pe blog • Campanii de Ads pe Facebook si Display Buget: 10.000 euro + TVA
  29. 29. SOCIAL MEDIA STRATEGY / LIVE 01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
  30. 30. Multumesc!

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