1. SIMPLE VISUAL
MARKETING
The Power of Images

2. “Visual marketing is the discipline studying the
relationship between an object, the context it is
placed in and its relevant image. Representing a
disciplinary link between economy, visual
perception laws and cognitive psychology”

3. Pictures
Videos
Infographics
Illustrations
Animated GIFs
Vines
Filtered Pictures
Animation
VISUAL CONTENT / 16 TYPES
Timelapses
Charts
Quotes
Quotes over Pictures
Screenshots
Comics
Data Visualisation
Memes

4. WHY IMAGES?

5. • Convenience
• Ease of engagement
• Memorability
• Ease of sharing
• Crosses many language barriers
IMAGES / 5 REASONS

6. Images are
“the snacks”
of the internet!

7. LET’S TALK NUMBERS

12. SIMPLE VISUAL PLAN

13. • Start with research
• Determine your marketing objectives
• Know your customers
• Develop a visual content plan
• Create the visuals
• Implement
• Track, measure, and adjust
VISUAL MARKETING PLAN / 7 STEPS

14. • Design
• Personalization
• Usefulness
• Personality
• Storytelling
• Shareworthiness
• Real-time amplification
VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING

15. VISUAL BRANDS

16. VISUAL BRANDS / COCA-COLA

17. VISUAL BRANDS / OREO

18. VISUAL BRANDS / LEGO

19. VISUAL BRANDS / MCDONALD’S

20. VISUAL TOOLS

21. Slideshows, videos, collages,
Animated videos & presentations
Infographics
Beautiful typography
Presentation software
Annotation, shapes and sketches
Online video app
VISUAL MARKETING / TOOLS

22. LEARN FROM THE PEOPLE

23. HOME MADE / FATHER AND DAUGHTER

24. HOME MADE / FATHER AND DAUGHTER

25. HOME MADE / TIME TRAVEL

26. HOME MADE / TIME TRAVEL

27. HOME MADE / TIME TRAVEL

28. HOME MADE / TIME LAPSE

29. HOME MADE / TIME LAPSE

30. HOME MADE / TIME LAPSE

31. HOME MADE / TIME LAPSE

32. HOME MADE / TIME LAPSE

33. Be Shareworthy In Everything You Do!