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KONSTRUIM
KONSTRUIM
Numa-un pic îi bine ș-apoi
iară-i rău.
(Bunica, 85 de ani)
#BizSMSCamp, decembrie 2017
KONSTRUIM
Cristian China-Birta
10 ani de blogging. A publicat 13.000
de postari si articole pe blogul lui si
pe alte bloguri.
Implicat în peste 300 de campanii cu
si pentru bloggeri.
A tinut peste 50 de cursuri de social
media.
Speaker la mai mult de 100 de
evenimente in care subiectul principal
a fost social media si comunicarea.
• …
KONSTRUIM
KONSTRUIM
KONSTRUIM
KONSTRUIM
KONSTRUIM
ABCul
campaniilor in
blogosfera
Agentii
Bloggeri
Clienti
KONSTRUIM
KONSTRUIM
Recomandarea 1:
Pune-te in locul celuilalt
Bloggerul in locul clientului: presiunea
bugetului, a sefului, a boardului, a manualului
de brand, etc..
Bloggerul in locul agentiei: presiunea
clientului, a conturilor (multe pe care le are
pe cap), presiunea bloggerilor, etc.
Clientul/agentia in locul bloggerului:
presiunea creativitatii, a comunitatii, a
planului editorial etc.
KONSTRUIM
KONSTRUIM
Recomandarea 2
Sa vorbim aceeasi limba
Scrie ceva, they say. Scrisoarea III, they
want.
Brand awarness, they say. Referral, they
want.
Ai libertate maxima, they say. Doar titlul sa il
schimbi, they want.
Invitatia de presa vs. invitatia de blogger.
Schimbari nefortate in timpul campaniei.
KONSTRUIM
KONSTRUIM
Recomandarea 3
Sa ne asumam
responsabilitatile
Bloggerul sa-si asume rolul (obiective,
implicare, rezultate, raportare).
Agentia sa-si asume alegerea bloggerilor
(potrivirea pe brand, pe obiectiv, pe verificate).
Clientul sa-si asume alegerea agentiei
(externalizarea deciziei, explicarea obiectivelor,
ajustarea bugetului).
KONSTRUIM
KONSTRUIM
Recomandarea 4
Sa nu ne mai aburim
Bloggerul sa stie ce probleme are clientul.
Agentie: ”Nu a platit clientul”.
Blogger: ”Dau boost de 50 de E”. Canci.
Client: ”Cat o să vândă bloggerul?”.
Blogger: ”Campania nu mi se potriveste”.
Agentie/Client: ”Acum gratis, data viitoare
platim”.
KONSTRUIM
KONSTRUIM
Recomandarea 5
Sa invatam unii de la
ceilalti
Bloggeri, cand ati dat ultima data agentiilor si
clientilor feedback despre orice?
Agentii, cand ati dat ultima data bloggerior
feedback despre campanie?
Clienti, cand ati dat ultima data feedback
bloggerilor despre campanie?
KONSTRUIM
Teoretic, se
poate.
Practic, suntem la nivel
teoretic.
• Cristian China-Birta
• cristianchinabirta.ro
• cristi@kooperativa.ro

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Social Media Snow Camp 2017 - Cristian China-Birta

  • 1. KONSTRUIM KONSTRUIM Numa-un pic îi bine ș-apoi iară-i rău. (Bunica, 85 de ani) #BizSMSCamp, decembrie 2017
  • 2. KONSTRUIM Cristian China-Birta 10 ani de blogging. A publicat 13.000 de postari si articole pe blogul lui si pe alte bloguri. Implicat în peste 300 de campanii cu si pentru bloggeri. A tinut peste 50 de cursuri de social media. Speaker la mai mult de 100 de evenimente in care subiectul principal a fost social media si comunicarea. • …
  • 7. KONSTRUIM KONSTRUIM Recomandarea 1: Pune-te in locul celuilalt Bloggerul in locul clientului: presiunea bugetului, a sefului, a boardului, a manualului de brand, etc.. Bloggerul in locul agentiei: presiunea clientului, a conturilor (multe pe care le are pe cap), presiunea bloggerilor, etc. Clientul/agentia in locul bloggerului: presiunea creativitatii, a comunitatii, a planului editorial etc.
  • 8. KONSTRUIM KONSTRUIM Recomandarea 2 Sa vorbim aceeasi limba Scrie ceva, they say. Scrisoarea III, they want. Brand awarness, they say. Referral, they want. Ai libertate maxima, they say. Doar titlul sa il schimbi, they want. Invitatia de presa vs. invitatia de blogger. Schimbari nefortate in timpul campaniei.
  • 9. KONSTRUIM KONSTRUIM Recomandarea 3 Sa ne asumam responsabilitatile Bloggerul sa-si asume rolul (obiective, implicare, rezultate, raportare). Agentia sa-si asume alegerea bloggerilor (potrivirea pe brand, pe obiectiv, pe verificate). Clientul sa-si asume alegerea agentiei (externalizarea deciziei, explicarea obiectivelor, ajustarea bugetului).
  • 10. KONSTRUIM KONSTRUIM Recomandarea 4 Sa nu ne mai aburim Bloggerul sa stie ce probleme are clientul. Agentie: ”Nu a platit clientul”. Blogger: ”Dau boost de 50 de E”. Canci. Client: ”Cat o să vândă bloggerul?”. Blogger: ”Campania nu mi se potriveste”. Agentie/Client: ”Acum gratis, data viitoare platim”.
  • 11. KONSTRUIM KONSTRUIM Recomandarea 5 Sa invatam unii de la ceilalti Bloggeri, cand ati dat ultima data agentiilor si clientilor feedback despre orice? Agentii, cand ati dat ultima data bloggerior feedback despre campanie? Clienti, cand ati dat ultima data feedback bloggerilor despre campanie?
  • 12. KONSTRUIM Teoretic, se poate. Practic, suntem la nivel teoretic. • Cristian China-Birta • cristianchinabirta.ro • cristi@kooperativa.ro