1.
Simple solutions that will convert more
website visitors into paying customers!
13 ways to engage with guests before they leave your website

2.
Contact Information
Lyles Armour
Lyles.armour@rezstream.com
(720) 420-7783
Additional Resources
• Blog
• Webinars
• Resource Guides
• Business Evaluations
23 ways to engage with guests before they leave your website

3.
Table of Contents
In this webinar we’ll cover:
1. Website 101 best practices
2. The definition of a conversion
3. The value of free downloadable
content
4. Using Exit Intent technology
33 ways to engage with guests before they leave your website

4.
Website 101 Best Practices
These are must haves for websites built after 2015.
43 ways to engage with guests before they leave your website

5.
10 Questions you should asking about your website.
1) Is your website responsive OR mobile-friendly?
2) Is your website a Content Management System?
3) Is your website SEO-friendly?
4) Do you have Google Analytics and Google Webmaster
Tools on your website?
5) Does your website include links/widgets to an online
booking engine?
6) Does your website have Structured Data (schema)
markup?
7) Does your website offer strong CTAs to encourage
desired actions?
8) Does your website meet Google’s page speed
recommendations?
9) What are your current website metrics (bounce rates,
user navigation flows, and conversion rates)
10) What do you offer to keep people engaged on your
website?
53 ways to engage with guests before they leave your website

6.
Are you paying attention to Google Analytics?
A website reevaluation is necessary if you see performance dips in the key visitor metrics:
• Number of sessions - Total number of visits to the website.
• % of new sessions - New traffic means your marketing is reaching new users.
• Bounce rate - How many visitors leave after viewing a single page on your site?
• Conversion goals - Doesn’t always mean it’s an online reservation.
• Engagement - How long did they stay and how many pages did they visit?
Benchmarks
• Number of sessions – 2% - 5% above the previous year?
• % of new sessions – 70%
• Bounce rate – 30% - 40%
• Conversion goals – 1.5% or higher
• Engagement – 1 minute, 30 seconds
63 ways to engage with guests before they leave your website

7.
Help users easily access content on mobile
7
Hotel bookings on mobile
devices increased 67% in
the U.S. in 2016
72% of all bookings made
on mobile devices happen
48 hours before check in
Hotel searches on
mobile devices
grew 137% in 2016
3 ways to engage with guests before they leave your website

8.
Don’t miss out on newer technology
Things like
• Schema (structured data)
• Open Graph for Facebook
• Https vs. http (secure your website)
• AMP (Accelerated Mobile Pages)
• Review widgets/forms
These items help you attract and keep guests
on your website.
83 ways to engage with guests before they leave your website

9.
The Definition of a Conversion
Is there more than one way for a visitor to convert on your website?
93 ways to engage with guests before they leave your website

10.
Poll Question
10
What does “conversion” mean to you?
3 ways to engage with guests before they leave your website

11.
A 2% or higher conversion rate is ideal
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Use strong calls to action (CTAs) to get the visitor to take an action.
• Use clear text for the desired action.
• Select good colors for your CTAs.
• Make sure they’re placed in a good location.
3 ways to engage with guests before they leave your website

12.
Are you getting them to your booking engine?
1. Seamless transition.
2. See available units based on the search dates.
3. See unavailable units based on the same search.
4. Filter units based on pricing, capacity, or amenity.
5. Offer packages and POS items.
6. Clearly outlines terms & conditions.
7. Display multiple rates or discounts.
8. Create promos for more enticing offers.
9. Offer commission-free gift certificates.
10. Integrations with 3rd parties.
11. Multiple ways to access the booking engine.
123 ways to engage with guests before they leave your website

13.
What might be preventing conversions?
Don’t make it painful for your guests
1. Slow-to-load page
2. Self-sufficient content
3. Misleading title/meta description tags
4. Blank page or technical error
5. Bad or obnoxious UX
Bounce rate grading scale
26-40%: Excellent
41-55%: Average
56-70%: Higher than normal, but could make
sense depending on the website
70% or higher: Bad and/or something is
probably broken
133 ways to engage with guests before they leave your website

14.
The Value of Free
Downloadable Content
Whoever said you shouldn’t give away things for free?
143 ways to engage with guests before they leave your website

15.
How can free content provide
value to your brand?
Research has shown that 45% of
a company’s reputation is
directly related to what is says.
Giving away free content helps establish
your property as THE expert in everything
related to:
• Weddings
• Meetings/Events
• Tours/Itineraries
• Spa services
• Dining
153 ways to engage with guests before they leave your website
• 81% of people conduct research before buying a product
or service
• 77% of potential shoppers use Google to do their research
• 84.3% of people will check out a business’ website before
making a purchase

16.
Build brand recognition and trust
Your free content will help you
1. Establish your brand as an expert
2. Generate “soft” interest in your brand
3. Communicate your value
4. Boost your social presence
5. Boost brand loyalty through interactivity
163 ways to engage with guests before they leave your website

17.
What’s your free content sale strategy?
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Don’t put yourself in a sticky situation that creates more headaches for your staff. Put a plan in place
on how you want to proceed after someone has requested/downloaded your content.
Ask yourself these three questions:
1. What is your objective?
2. How valuable is the content to your competitors?
3. Who’s responsible for maintaining the content?
3 ways to engage with guests before they leave your website

18.
Poll Question
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Do you have a strategy to engage with guests after they leave your website?
3 ways to engage with guests before they leave your website

19.
Using Exit Intent Technology
Automated efforts to “save” a customer on their way to your competition.
193 ways to engage with guests before they leave your website

20.
What is OptinMonster?
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OptinMonster converts website visitors into subscribers and
soon-to-be paying customers using pop-up technology.
“Our technology detects user behavior and prompts them with
a targeted campaign at a precise moment they’re about to
leave your website.”
How does it work:
• Create a custom form and message
• Identify the pages and actions you want to target
• Add the code to your website
• Measure your results
3 ways to engage with guests before they leave your website

21.
Examples of OptinMonster Display Ads
3 ways to engage with guests before they leave your
website
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22.
Examples of OptinMonster Display Ads
3 ways to engage with guests before they leave your
website
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23.
Examples of OptinMonster Display Ad
What are the results?
• 3,216 visitors
• 638 clicks to landing page
• 19.84% conversion rate
3 ways to engage with guests before they leave your
website
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24.
Examples of OptinMonster Display Ad
3 ways to engage with guests before they leave your
website
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25.
Examples of OptinMonster Display Ad
3 ways to engage with guests before they leave your
website
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26.
Examples of OptinMonster Display Ad
What are the results?
• 1,745 visitors
• 318 clicks into the booking engine
• 18.22% conversion rate
3 ways to engage with guests before they leave your
website
26

27.
What is CartStack?
27
CartStack brings customers back to your site by monitoring when they abandon their shopping carts, and sending them real-
time, conversion-focused emails to persuade them to finalize their purchase.
3 ways to engage with guests before they leave your website
Ask your provider if
they support
custom tracking
scripts in your
booking engine.

28.
Understanding the value of CartStack
• CartStack monitors and captures email addresses
in real-time even if the visitor didn’t hit “submit”
• Use a “support” tone in your automated emails
rather than a sales tone.
• 26% of abandoners mention “not ready to buy” as
their reason for leaving
• CartStack’s emails fall under a category that is not
controlled by the CAN-SPAM Act of 2003.
3 ways to engage with guests before they leave your
website
28

29.
Why is CartStack good for your property?
To effectively use this tool you need to understand your
cart abandonment rate.
1. A custom Google Analytics report (see here)
2. Quick and dirty math
The basic formula is Cart Abandonment Rate =
1- (Purchases Completed / Purchases Initiated)
• For example, if 10,000 customers added something
to their carts, but only 3,000 sales came through…
1 – (3,000 / 10,000) = 0.7 or 70% Abandonment
Rate.
3 ways to engage with guests before they leave your
website
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So, why do people really
abandon their online carts?

30.
Live Demo
Let’s take a look at how it all works.
303 ways to engage with guests before they leave your website

31.
3 ways to engage with guests before they leave your
website
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https://guest.rezstream.com/Search/the-wise-bed-breakfast

32.
32
Thank you for Attending.
See you again
next time!
3 ways to engage with guests before they leave your website

33.
Benefits of Revenue
Management
Catch our next webinar Thursday, July 20
33
Sign up for future webinars at
www.rezstream.com/webinars
3 ways to engage with guests before they leave your website
Presented by Josh Wise