RezStream Webinar: The mobile revolution - recap & trends
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RezStream Webinar: The mobile revolution - recap & trends
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More travelers are booking with mobile devices and smartphones and your website and marketing efforts need to be tailored for this specific audience. See how the trend grew and how you can prepare for the future.
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RezStream Webinar: The mobile revolution - recap & trends
- The Mobile Revolution: Recap & Trends Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210
- About Me 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Liz Day • Digital Marketing Manager • California born, Illinois raised, and Colorado transplant • Heading to Milwaukee, Wisconsin in a few hours for the weekend www.rezstream.com
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com The Mobile Revolution: Recap
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device. That will be up from 43.8% this year. -eMarketer
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com The Mobile Revolution: Trends
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Consumer Journey
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Dreaming Planning Booking Experiencing & Sharing • Optimize Non- Branded Terms, i.e. SEO & PPC • Optimize Local Listings • Manage Online Reputation • Develop Responsive Website • Optimize Branded Terms, i.e. SEO & PPC • Utilize Mobile-Friendly Booking Engine • Manage Social Media, i.e. Videos & Images • Develop & Promote Blog Posts • Promote Social Channels • Send Email Marketing Campaigns
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Google Destinations
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Pay Per Click Google Ad 4-pack now shown for 23% of all online search topics.
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Mobile-Centric Searches
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Responsive Website Design
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Google’s New Mobile-Friendly Tool https://search.google.com/ search-console/mobile- friendly
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com AMP Mobile Pages
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Mobile-Friendly Booking Engine
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Mobile-Friendly Email Campaigns Keep subject lines under 30 characters.
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Mobile-Friendly Email Campaigns Keep pre-headers between 40-50 characters.
- 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com Mobile-Friendly Email Campaigns • Update font size to reflect 15 pixels, at a minimum. • Organize content to reflect top to bottom, not side to side. • Promote no more than 2-3 items in one email campaign due to short attention spans. • Add big, well-contrasted call to action buttons to your email campaigns to make it easy for subscribers to click-through.
- Conclusion Email: Liz.Day@RezStream.com Direct Line: 303-872-0214 Get Connected: • www.Facebook.com/RezStream • www.Twitter.com/RezStream • www.Plus.Google.com/+Rezstream • www.RezStream.com/Blog 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 www.rezstream.com
Notes de l'éditeur
- The growing number of travelers picking up their mobile devices rather than sitting at their desktop computers to book air travel or a hotel is a reality becoming more common each and every day. The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. On Google.com, mobile queries just within the travel category have increased more than 50%. This data reveals that year on year, people are increasingly using their phones to plan travel
- Sales of travel products and services booked on mobile devices continue to grow, while desktop- and laptop-based sales decline in absolute terms. Travel sales booked via PCs are expected to decline through at least 2019.
- In her quest to plan this trip, Amy had 419 digital moments in just two months. She made 34 searches, watched 5 videos, and made 380 web page visits. And 87% of these moments happened on mobile. If your brand isn't there for the moments that mattered in this journey, you missed out on Amy. And the same goes for all potential customers. Today's travelers are turning to the web to be inspired and take action—and the brands that help them at those moments will win hearts, minds, and dollars.
- Google says micro-moments are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” I-want-to-know moments I-want-to-go moments I-want-to-buy moments I-want-to-do moments
- Since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics.
- Mobile makes up 88% of all "near me" searches, with those mobile searches growing at 146% year over year. Data from Hotels.com states that 74% of mobile bookings are made for same-day check-in.
- Keep subject lines under 30 characters. iPhones will cut off a subject line over 32 characters.
- Use pre-headers. Pre-header text is a critical component your subscribers consider to decide whether or not they open your campaign and engage with your content. This is a valuable opportunity to “sell” why your subscriber should actually open and read your email. Keep pre-headers between 40-50 characters.