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RezStream Webinar: Using Google Analytics to measure performance

RezStream
RezStream

Learn about the various tools, metrics, and reports within Google Analytics to better understand your marketing and website's performance.

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USING GOOGLE ANALYTICS
TO MEASURE
PERFORMANCE
Liz Day
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
ABOUT ME
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Liz Day
• Digital Marketing Manager
• 6+ years at RezStream
• California born, Illinois raised
and Colorado transplant
• Oldest of five
SUMMARY
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Tracking Platform
• Google Analytics Tools & Features
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #1
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Allows you to track website traffic (and sometimes booking engine revenue)
• It’s FREE
• Integrates with other Google products including Google AdWords and Google
Search Console
• Easy to use
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
ECOMMERCE TRACKING

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RezStream Webinar: Using Google Analytics to measure performance

  • 1. USING GOOGLE ANALYTICS TO MEASURE PERFORMANCE Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210
  • 2. ABOUT ME 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Liz Day • Digital Marketing Manager • 6+ years at RezStream • California born, Illinois raised and Colorado transplant • Oldest of five
  • 3. SUMMARY 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Tracking Platform • Google Analytics Tools & Features
  • 4. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #1
  • 5. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Allows you to track website traffic (and sometimes booking engine revenue) • It’s FREE • Integrates with other Google products including Google AdWords and Google Search Console • Easy to use
  • 6. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING
  • 7. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING
  • 8. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS
  • 9. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS
  • 10. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS Admin  View Settings  Goals  Enable Funnel
  • 11. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS
  • 12. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS
  • 13. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS
  • 14. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING Admin  Property Settings  Enable Demographic and Interest Reports
  • 15. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING
  • 16. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #2
  • 17. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Greater visibility and revenue • Targeted control and customizable messaging • Complements search engine optimization (SEO) • A great way to take up more real estate in search results • Budget control & conversion optimization
  • 18. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS LINKING
  • 19. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS REPORTS
  • 20. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #3
  • 21. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Provides HTML improvements including title and description tags • Makes you aware of manual actions or Google penalties • Offers mobile usability suggestions • Lets you know how many pages are currently included in Google’s index • Allows you to find 404 errors so they can be addressed
  • 22. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE LINKING
  • 23. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE REPORTS
  • 24. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS • All traffic • All transactions • Channel traffic, i.e. organic, paid and referral *20% or more drops • Channel transactions, i.e. organic, paid and referral *20% or more drops
  • 25. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts
  • 26. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts
  • 27. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts
  • 28. CONCLUSION Website: www.RezStream.com Email: Liz.Day@RezStream.com Direct: 303-872-0214 Social Media: – www.Facebook.com/RezStream – www.Twitter.com/RezStream – www.Plus.Google.com/+Rezstream – www.RezStream.com/Blog 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210

Notes de l'éditeur

  1. What is your primary key performance indicator to measure your online performance? Website traffic Keyword rankings Online bookings Other
  2. Are you advertising with Google AdWords? Yes No Not sure
  3. Do you have a Google Search Console account? Yes No Not sure