1.
USING GOOGLE ANALYTICS
TO MEASURE
PERFORMANCE
Liz Day
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

2.
ABOUT ME
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Liz Day
• Digital Marketing Manager
• 6+ years at RezStream
• California born, Illinois raised
and Colorado transplant
• Oldest of five

3.
SUMMARY
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Tracking Platform
• Google Analytics Tools & Features

4.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #1

5.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Allows you to track website traffic (and sometimes booking engine revenue)
• It’s FREE
• Integrates with other Google products including Google AdWords and Google
Search Console
• Easy to use

6.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
ECOMMERCE TRACKING

7.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
ECOMMERCE TRACKING

8.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOALS

9.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOALS

10.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
FUNNELS
Admin  View Settings  Goals  Enable Funnel

11.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
FUNNELS

12.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DASHBOARDS

13.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DASHBOARDS

14.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DEMOGRAPHIC TRACKING
Admin  Property Settings  Enable Demographic and Interest Reports

15.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DEMOGRAPHIC TRACKING

16.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #2

17.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Greater visibility and revenue
• Targeted control and customizable messaging
• Complements search engine optimization (SEO)
• A great way to take up more real estate in search results
• Budget control & conversion optimization

18.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE ADWORDS LINKING

19.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE ADWORDS REPORTS

20.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #3

21.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Provides HTML improvements including title and description tags
• Makes you aware of manual actions or Google penalties
• Offers mobile usability suggestions
• Lets you know how many pages are currently included in Google’s index
• Allows you to find 404 errors so they can be addressed

22.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE SEARCH CONSOLE LINKING

23.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE SEARCH CONSOLE REPORTS

24.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
• All traffic
• All transactions
• Channel traffic, i.e. organic, paid and referral *20% or more drops
• Channel transactions, i.e. organic, paid and referral *20% or more drops

25.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
Admin  View Settings  Custom Alerts

26.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
Admin  View Settings  Custom Alerts

27.
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
Admin  View Settings  Custom Alerts

28.
CONCLUSION
Website: www.RezStream.com
Email: Liz.Day@RezStream.com
Direct: 303-872-0214
Social Media:
– www.Facebook.com/RezStream
– www.Twitter.com/RezStream
– www.Plus.Google.com/+Rezstream
– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210