1.
Top 10 SEO Mistakes
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Kevin Guill
Director, Digital Services
www.rezstream.com

2.
| About RezStream www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Established in 2005
• Located in Denver, Colorado
• 22 Employees
WHO WE ARE
• Software and Internet Services
• Independent properties
• 100 Rooms or less
WHAT WE DO
• We love travel
• Hire passionate professionals
• Education
WHY WE DO IT

3.
|About Me
www.rezstream.com
• Kevin Guill, Director of Digital Services at
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
RezStream
• Founder of the Denver ExpressionEngine
Meetup Group
• Developed my first website in 2004
• Developed 100’s of websites, project
managed many more
• Specialize in ecommerce and content
management systems
• Starting marketing websites in 2005
• Helping hoteliers with their web presence
since early 2007
Email:
Kevin.Guill@RezStream.com
Phone:
303-872-4118
LinkedIn:
linkedin.com/in/kguill

4.
01 |Top 10 SEO Mistakes
www.rezstream.com
Not Using Google Webmaster Tools
Problem:
• You have no idea how Google views
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
your site.
– Are your pages being blocked?
– Do you have a penalty?
Benefits of GWT:
• Crawl errors
• XML Sitemaps
• Robots.txt
• 404 errors
• Fetch
• New! Mobile usability reports
Solution:
• Sign up. It is Free!
• Verify your domain
• Click on every tab to get familiar
• Set locations of XML sitemap/robots.txt

5.
02 |Top 10 SEO Mistakes
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Not Performing Audits
Problem:
• You have no baseline
• Therefore you have no goals
Benefits of audits:
• Traffic
• Conversion rates
• Time on site
• Mobile, desktop, tablet
• Page performance
• Content
Solution:
• Get Analytics on every page of your
website today
• Review data
– Make decisions
– Set goals

6.
03 |Top 10 SEO Mistakes
www.rezstream.com
Not Optimizing for the Right Keywords
Problem:
• May bring traffic, but not many conversions
Benefits of the right keywords:
• Drive quality traffic
• Better overall page metrics
• Better conversion rates
• More revenue
Solution:
• Have a professional perform an audit
• Re-optimize your website for conversions,
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
not traffic
• Analyze after a period of time

7.
04 |Top 10 SEO Mistakes
www.rezstream.com
Not Having A Responsive Website
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Problem:
• Poor user experience
• Ranking factor
• Separate mobile website are not ideal anymore
Benefits of Responsive Websites:
• Better user experience
• May increase rankings
• Easier to maintain than separate mobile site
• Meet users’ expectations of a positive mobile
experience
Solution:
• Retrofit your current website
• Design and Develop a new website

8.
05 |Top 10 SEO Mistakes
www.rezstream.com
Not Paying Attention to Page Speed
Problem:
• Poor user experience
• Ranking factor
• Makes it difficult for Google to index
Benefits of Speedy Websites:
• Faster load times
• May increase rankings
• Meet users’ expectations of a positive mobile
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
experience
Solution:
• Run a few page speed tests
– Google’s PageSpeed Insights
• Have your developer address the issues

9.
06 |Top 10 SEO Mistakes
www.rezstream.com
Not Having A Consistent NAP
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Problem:
• Makes it difficult for users to find in Search
Engines
• Having old NAP information can lead to a poor
user experience
Benefits of being consistent:
• Google can easily identify your digital footprint
• Easier for users to find you in the Search Engines
• May be ranking factor
Solution:
• Evaluate how local listings display your NAP
– Yext
• Decide on what to use for your NAP
• Start with major listings first
– Google My Business
– Yelp
– TripAdvisor
– Facebook

10.
07 |Top 10 SEO Mistakes
www.rezstream.com
Having The Same Title On Many Pages
Problem:
• You may get a ranking reduction for duplicate titles
• WordPress websites often generate a generic Title
• Does not entice users to click through to your page
• Is a ranking factor
Benefits of a unique title tag:
• Helps engage users to click on your website from
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
search engines
• Can improve your page metrics
• Can increase you rankings
Solution:
• Utilize Google Webmaster tools to audit which
pages have duplicates
• Engage a professional SEO firm to develop titles
• Start with key pages

11.
08 |Top 10 SEO Mistakes
www.rezstream.com
Not Properly Re-directing Old Pages
Problem:
• Old pages may have authority
• Leads to excessive 404
• User may have pages bookmarked
Benefits of re-directing:
• Search Engines index new pages faster
• Better user experience
Solution:
• Use Google Webmaster Tools to monitor amount of
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
404s
• After you redirect a page to a new page
– Use Google Fetch to tell Google about new page
• Make sure your web developers do this every time
• Check URLs yourself

12.
09 |Top 10 SEO Mistakes
www.rezstream.com
Not Focusing on Usability
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Problem:
• Not focusing on usability isn't maximizing your
traffic driving efforts
• Leads to poor page metrics
• Ultimately may lead to poor rankings
Benefits of good usability:
• More conversions
• More revenue
Solution:
• TEST, TEST, TEST
– Crazy Egg
– Optimizely
• Analyze your data. Understand what the data is
telling you

13.
10 |Top 10 SEO Mistakes
www.rezstream.com
Not Participating in Google AdWords
Problem:
• With Google’s move to secure search you don’t get
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
the full picture
Benefits of AdWords:
• Participating gives insight to data, you otherwise
would not have
• Highly controlled
• Testing ground for SEO
• Increase in immediate traffic
Solution:
• Create an AdWords account
• Invest in Pay-Per-Click (even if it is small)

14.
Thank you!
Contact me: kevin.guill@rezstream.com
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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210