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What Does a Book
Direct Program Look
Like?
Presented by Lyles Armour
PAII 2020 Platinum Sponsor
Vendor Demo
2020 PAII
Innkeeping Conference & Trade Show
Myrtle Beach, SC | January 5th – 9th
Visit booths 41, 42, and 43 to get
Your Direct Booking Health Score
2020 Platinum Sponsor
Table of Contents
 What is an Ecosystem.
 Benefits of an Ecosystem.
 How does an Ecosystem work?
 Live Demonstration
 What results should you expect?
 How does rezStream ensure success?
 The rezStream guarantee.
What is an Ecosystem?
A suite of online lodging tools that deliver exponential power and results while covering every step
of the guest buying journey!
Our Ecosystem will;
1. Help you find more of the right travelers.
2. Enhance the guest buying journey.
3. Drive more direct booking reservations.
Benefits of an Ecosystem.
 One vendor.
 One trusted partner.
 Extension of your staff.
 Two decades in the lodging industry.
 99% customer satisfaction rating.
How does an Ecosystem work?
Digital Marketing
Enhances your online visibility with custom analysis, keyword research, goal setting, and annual
strategy planning.
Areas of expertise include:
 Search engine optimization (SEO)
 Pay per click (PPC)
 Link building
 Email marketing
 Social media
 Meta search
 Remarketing
How does an Ecosystem work?
Lodging Website
Enhances your guest's online experience with a mobile-friendly design
that’s search engine ready and ADA approved.
Usability enhancements include:
 Visually stunning design
 Bold calls-to-action
 Embedded booking engine widgets
 Individual unit detail pages
 HTTPS secure, fast and reliable
 Exit intent pop-ups
How does an Ecosystem work?
Online Booking Engine
Provides your guests with a secure place to view rates, check
availability, and complete their reservation 24/7/365.
Book direct advantages include:
 Clear path
 Multiple booking views
 Add-ons and packages
 Multiple rates
 Custom fields
 Fully featured PMS
What results should you expect?
1. Increase in search engine ranking.
2. Increase in website sessions.
3. Increase in online conversions.
4. Increase in direct bookings.
5. Increase in occupancy rate.
6. Increase in revenue.
What results should you expect?
Continued
 Glenlaurel has seen a 7,997% ROI.
 Inn San Francisco has seen a 4% increase in total sales.
 Golden Anchor Cabins has seen an 8% increase in total sales.
 Channel House has seen a 22% increase in revenue.
 The Inn at Cooperstown has seen a 2,064% ROI.
 Stockton Inns’ off-season gained $21K in online revenue.
 Blue Fish Inn’s booking engine revenue has increased 120% year-over-year.
 View all our case studies at www.rezstream.com/casestudies.
How does rezStream ensure success?
1. Discovery - about you, your objectives, about us.
2. Demonstration - high level Ecosystem introduction/overview, product review/demo, Q&A.
3. Success Plan - standard format, content unique to each, proposal/contract.
4. On-Boarding - our prep, your role, go-live and sequence.
5. Success Assurance - every 90 day: report, discuss, set goals, commit, and implement.
Backed by our 99% customer satisfaction rating!
100%
satisfaction
guarantee, or
your money
back!
If at any time within the first
three months you’re not
satisfied with our service,
cancel and we’ll return your
money in full.
Schedule Your Discovery
Meeting Today!
www.rezStream.com
sales@rezStream.com

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What does a book direct program look like?

  • 1. What Does a Book Direct Program Look Like? Presented by Lyles Armour PAII 2020 Platinum Sponsor Vendor Demo
  • 2. 2020 PAII Innkeeping Conference & Trade Show Myrtle Beach, SC | January 5th – 9th Visit booths 41, 42, and 43 to get Your Direct Booking Health Score 2020 Platinum Sponsor
  • 3. Table of Contents  What is an Ecosystem.  Benefits of an Ecosystem.  How does an Ecosystem work?  Live Demonstration  What results should you expect?  How does rezStream ensure success?  The rezStream guarantee.
  • 4. What is an Ecosystem? A suite of online lodging tools that deliver exponential power and results while covering every step of the guest buying journey! Our Ecosystem will; 1. Help you find more of the right travelers. 2. Enhance the guest buying journey. 3. Drive more direct booking reservations.
  • 5. Benefits of an Ecosystem.  One vendor.  One trusted partner.  Extension of your staff.  Two decades in the lodging industry.  99% customer satisfaction rating.
  • 6. How does an Ecosystem work? Digital Marketing Enhances your online visibility with custom analysis, keyword research, goal setting, and annual strategy planning. Areas of expertise include:  Search engine optimization (SEO)  Pay per click (PPC)  Link building  Email marketing  Social media  Meta search  Remarketing
  • 7. How does an Ecosystem work? Lodging Website Enhances your guest's online experience with a mobile-friendly design that’s search engine ready and ADA approved. Usability enhancements include:  Visually stunning design  Bold calls-to-action  Embedded booking engine widgets  Individual unit detail pages  HTTPS secure, fast and reliable  Exit intent pop-ups
  • 8. How does an Ecosystem work? Online Booking Engine Provides your guests with a secure place to view rates, check availability, and complete their reservation 24/7/365. Book direct advantages include:  Clear path  Multiple booking views  Add-ons and packages  Multiple rates  Custom fields  Fully featured PMS
  • 9.
  • 10. What results should you expect? 1. Increase in search engine ranking. 2. Increase in website sessions. 3. Increase in online conversions. 4. Increase in direct bookings. 5. Increase in occupancy rate. 6. Increase in revenue.
  • 11. What results should you expect? Continued  Glenlaurel has seen a 7,997% ROI.  Inn San Francisco has seen a 4% increase in total sales.  Golden Anchor Cabins has seen an 8% increase in total sales.  Channel House has seen a 22% increase in revenue.  The Inn at Cooperstown has seen a 2,064% ROI.  Stockton Inns’ off-season gained $21K in online revenue.  Blue Fish Inn’s booking engine revenue has increased 120% year-over-year.  View all our case studies at www.rezstream.com/casestudies.
  • 12. How does rezStream ensure success? 1. Discovery - about you, your objectives, about us. 2. Demonstration - high level Ecosystem introduction/overview, product review/demo, Q&A. 3. Success Plan - standard format, content unique to each, proposal/contract. 4. On-Boarding - our prep, your role, go-live and sequence. 5. Success Assurance - every 90 day: report, discuss, set goals, commit, and implement. Backed by our 99% customer satisfaction rating!
  • 13. 100% satisfaction guarantee, or your money back! If at any time within the first three months you’re not satisfied with our service, cancel and we’ll return your money in full. Schedule Your Discovery Meeting Today! www.rezStream.com sales@rezStream.com

Notes de l'éditeur

  1. One vendor = One company to work with and one bill. One trusted partner = We’re familiar with every step of the buying journey. Take the time to get to know your business to leverage your uniqueness. Extension of your staff = You wear many hats, business is demanding, and time is limited.
  2. What does it all mean? You can have the best website but if no one can find it, it serves you no good. You can have the best marketing program, but if your website doesn’t convert, it serves you no good. You can have the best booking engine, but if you can’t find qualified quests, it serves you no good. By utilizing the our Ecosystem you’ll be assured that your guest are taken care of every step of the way.
  3. Increase in search engine ranking = Organic and paid traffic. Increase in website sessions. = Total sessions + new visitor sessions. Increase in online conversions = Guest from search to website AND website to Booking Engine Increase in occupancy rate = Booking Engine to paying guests. Increase in revenue = Higher ADR, improved POS sales
  4. Results fond here are from clients using the rezStream Ecosystem and have bought into a 12-month commitment understand that change doesn’t happen overnight.
  5. Discovery = We want to make sure you’re a good fit as much as you want to do the same.
  6. Change isn’t easy. Moving all your services to one vendor is scary. We’re confident in the delivery of our Ecosystem and the results it will provided. So, to remove any concern you may have we’re offering a 100% satisfaction guarantee.