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Five Megatrends:
Government and Social Media
       Mark W. Schaefer
        @markwschaefer
    www.businessesGROW.com
TRANSPARENCY
TRANSPARENCY
• “This is a terrible time to be a control freak.”
• 48% of adult Internet users have looked for
  information about a public policy or issue
• 41% have downloaded government forms
• 35% have researched government documents
  or statistics
• 25% have received online advice from a
  government agency
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
ENGAGEMENT
ENGAGEMENT

The opportunity of social media
and government is not economic
or technological. It’s emotional.”

Aneesh Chopra, CTO of the U.S. Government
The positives
• Creates better decisions by capturing local
  knowledge
• Increases capacity of society to
  understand complexity of problems
• Increases public support by legitimizing
  the solutions
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
HUMANIZE
GOVERNMENT
HUMANIZE

“Social media is not a second
website, it’s a community.”
— Tristram Perry, U.S. State Department
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Humanize
– Spark discussion and give people a reason to
  belong.
– Know your market and customize your
  information for your audience.
– Develop unique, engaging content.
– Post regularly.
– Set goals and reassess them periodically.
CRISIS
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
REAL-TIME COMMUNICATION
311 Twitter service
8 million requests
Public resolution stats
Open API
GSA-sponsored site
BLOG:
www.businessesGROW.com

      TWITTER
    @markwschaefer

        EMAIL
MSchaefer700@gmail.com

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Social Media and Government: Five Mega-Trends