3. TRANSPARENCY
• “This is a terrible time to be a control freak.”
• 48% of adult Internet users have looked for
information about a public policy or issue
• 41% have downloaded government forms
• 35% have researched government documents
or statistics
• 25% have received online advice from a
government agency
9. ENGAGEMENT
The opportunity of social media
and government is not economic
or technological. It’s emotional.”
Aneesh Chopra, CTO of the U.S. Government
10. The positives
• Creates better decisions by capturing local
knowledge
• Increases capacity of society to
understand complexity of problems
• Increases public support by legitimizing
the solutions
14. HUMANIZE
“Social media is not a second
website, it’s a community.”
— Tristram Perry, U.S. State Department
18. Humanize
– Spark discussion and give people a reason to
belong.
– Know your market and customize your
information for your audience.
– Develop unique, engaging content.
– Post regularly.
– Set goals and reassess them periodically.