SlideShare a Scribd company logo
1 of 3
UNTANGLING THE
CUSTOMER
JOURNEY
WITH MARK W. SCHAEFER AND BRIAN SOLIS
UNTANGLING CUSTOMER JOURNEYS
In this special video
presentation,
marketing authors
Mark W. Schaefer
and Brian Solis take a
deep dive into next-
level marketing:
Engineering
Customer
Experiences.
IF YOU ENJOYED THIS PRESENTATION,
YOU WILL LOVE THE CONTENT CODE!
NOW AVAILABLE ON AMAZON

More Related Content

Viewers also liked

How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategyKatai Robert
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First CustomerFloown
 
The French Revolution of 1789
The French Revolution of 1789The French Revolution of 1789
The French Revolution of 1789Tom Richey
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great TeamElodie A.
 
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
 
THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]HubSpot
 
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HubSpot
 
The Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesThe Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesOne North
 

Viewers also liked (14)

How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
Digital Portfolios
Digital Portfolios Digital Portfolios
Digital Portfolios
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing Strategy
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First Customer
 
The French Revolution of 1789
The French Revolution of 1789The French Revolution of 1789
The French Revolution of 1789
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great Team
 
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
 
THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]
 
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
 
The Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesThe Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful Websites
 

More from Mark Schaefer

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable? Mark Schaefer
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Mark Schaefer
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementMark Schaefer
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social ProofMark Schaefer
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-bloggerMark Schaefer
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessMark Schaefer
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should BlogMark Schaefer
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writingMark Schaefer
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsMark Schaefer
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer
 

More from Mark Schaefer (17)

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable?
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media Success
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
 

Recently uploaded

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrSapana Sha
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazinesamuelcoulson30
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosSocioCosmos
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECall girl Jaipur
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxednyonat
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for siteAshtonCains
 
Your LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageYour LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageSocioCosmos
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenSapana Sha
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...SocioCosmos
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDYgalaxypingy
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Nitya salvi
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"SocioCosmos
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSheikhSaifAli1
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the siteAshtonCains
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRDelhi Call girls
 
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRElite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRDelhi Call girls
 

Recently uploaded (20)

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazine
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Your LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageYour LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence Package
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
 
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRElite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
 

Untangling the customer journey