Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value Presentation Includes: Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels

1. Transparency
Exclusivity
Deliverability
Adenvy – The New Media Agency

3. • Transparent access to the nation’s premium
News, Business & Financial, Sport,
Entertainment, Travel & Property content
• Transparent access to 295 of the top 500
Comscore sites, delivering 2 billion UK
monthly impressions, 250 million ATF
• Walled garden opportunities
Branding & Direct Response - inBrowser

4. • Data Transparency – Reach highly targeted audiences with the right message, in the
right context on the device they use most
• Measurement – Leading solutions designed to demonstrate the effectiveness and
impact of mobile campaigns on the metrics that matter most
• Programmatic – Unrivalled RTB solutions with bespoke eCPC/eCPM pricing model
delivering premium mobile audiences in at scale and at the best possible price
• 50,000+ Apps – Deliver across a wide range of Apps covering over 25 categories
including Gaming, Entertainment, News, Sport, Lifestyle, Music & Audio & Social
• Cross-Screen Targeting – Reach over 52 million consumers through cross-screen
targeting leading to more scalable, actionable and cohesive messaging campaigns
• Location Targeting – To maximise the effectiveness of messaging, constant analysing
of millions of data points allows delivery of relevant messaging to consumers based
on there specific location
• Targeting by Demo, Device, Content, on/offline purchasing behaviours plus more –
Ability to target by Age, gender, education, sites visited, ads clicked, purchased
items, car make & model plus many more
• Breakthrough Creative Solutions – Engage with consumers like no other media can.
By leveraging native functionalities of mobile devices, one-on-one interactions
achieved in mobile are more immersive, engaging, relevant & fun
Target multiple 2nd screen devices across IOS, Android, Windows & Blackberry OS

5. Brand Awareness / Optimised Reach
Brand awareness is the broadest form of targeting we use – it is a way of driving mass
reach, so your adverts are seen by as many ‘eyes’ as possible. At Adenvy we use
targeted demographics coupled with algorithmic technology to constantly find the most
valuable impressions for a campaign and dynamically serve ads next to them
Environment & Context
At Adenvy we utilise the best performing brand environments &
contextual channels coupled with brand specific keyword targeting in
order to maximise campaign efficiency
Segmented Audiences
Segmented Audience targeting allows delivery to users categorised into
cluster pools based on specific browser behaviour. This allows campaign
optimisation with improved prediction on user purchase intent
“lookalike” Targeting
Based on pre & post conversion data, we target the users that
statistically bear the greatest similarity to your customer base
Smart Remarketing
Based on customer product feed data,
dynamically remarket to your audience with
their TRUE product interest
Conception to Conversion - inBrowser
Conversion
Campaign Conception

6. Positive Keywords Targeted
Positive & Negative Keyword Targeting - inBrowser
Negative Keywords Excluded
Keyword / Phrase
excluded
ad not served

7. First Party Data
• Specifically gathered through direct customer relationships
• Data entered directly by the user
• Advertiser/Publisher subscriber data gathered at registration
• Advertiser/Publisher customer purchase history data
• Publisher reader data segmented by interest
Third Party Data
• An entity that does not have a direct relationship with the users whose data they collect
• Data leveraged through various on and offline source including data gathered via publisher
relationships to create user profiles and category groups
• Example: a regular financial news reader will be categorised into a Business/Finance
interest group while a avid sport reader will be categorised into Sports interest

8. Exclusivity equates to reduction in duplication
Reduced duplication = Incremental reach
Incremental reach = Incremental sales
• 1st party data on over 3 million unique users
interested in Sport
• 3rd party data on over 12 million unique users
We utilise 3rd party data from a number of premium
sites that fall within the following categories:
We gather exclusive 1st party data from leading sports
website Squawka unrivalled in delivering Live football
match stats to a worldwide community of Football fans.
Stats Worth Sharing
We also utilise 1st party data from the following partners:
Music
Motoring
TechnologyFinance
Property Entertainment
News
Sport

9. Mirrored Attributes of Loyal Customers
Conversion PagePre Conversion Post Conversion
Conversion Page
Mirrored Attributes

10. Home Page
Product Page 1
Electricals
Product Page 3
Sports & Leisure
Product Page 2
Toys
Shopping Basket
True Product Interest
True product interest
Generic
Best Offer
Upselling
Best Offer

11. DESKTOP
• 179 Billion Monthly Impressions Worldwide
• 13 Billion Monthly Impressions UK
• 76 Billion Monthly Impressions US
• 38.7 Billion Monthly Impression Europe
MOBILE/TABLET
8.3 Billion Monthly Impressions Worldwide
1.3 Billion Monthly Impressions UK
UK Monthly Impressions by Device/OS:
Ipad – 1.2 billion /Android Tabs – 66.5m / Kindle – 28.6m
MOBILE OPTIMISED UK (M SITES)
• 800 Million Monthly Impressions
• 225 Million Monthly Impressions – News/Reference
• 180 Million Monthly Impressions - Entertainment
• 167 Million Monthly Impressions - Music
Delivered inBrowser

12. Second Screen Interaction via YAMGO App
https://Download the YAMGO Live TV Streaming App

13. Second Screen Interaction
The Adenvy TV network delivers
an engaging, interactive &
memorable entertainment
experience to a worldwide
audience of over 35m viewers

14. Second Screen Interaction
The Adenvy TV network has over 100+ TV
Channels that are Fully Licensed, Free to
watch and Free to download via the
YAMGO App delivering exciting content
across a range of genres

15. Second Screen Interaction via YAMGO app

16. Second Screen Interaction via YAMGO app

17. Second Screen Interaction via YAMGO app

18. Second Screen Interaction via YAMGO app

19. Second Screen Interaction via YAMGO app

20. Second Screen Interaction via YAMGO app

21. Second Screen Interaction

22. Second Screen Interaction

23. Second Screen Interaction

24. Second Screen Interaction
Adenvy understands client needs when it comes
to delivering results. With Brandsafe content,
targeted delivery & mass market reach we
provide the platform to connect with the target
audience to achieve campaign success

25. Deliver Pre-roll Ads to OS, Android &
Windows devices with the free to
download Yamgo TV App.
Also available to watch via Desktop.

33. Stats Worth Sharing
Stats Worth Sharing
“Squawka are the coolest
kids on the football block
right now...”
Neil Smyth - Fremantle Media
(ex-Soccer AM Producer)
“Squawka’s emphasis on real time marketing
is perfect for the sports advertising market”
James Anderson - Sports Manager
Starcom Mediavest
In Partnership with
“One of the most interesting technology
businesses in sport”
Ben Wyatt -Senior Sports Development Supervisor
CNN

34. Squawka is a web-based second screen
experience for viewers of live televised
sport. It provides fans with unique and
highly engaging real-time statistics on the
matches & players they are watching.
The stats stimulate chat and banter between
fans on Squawka’s embedded social
platform
Second Screen
Enriched First Screen Viewing

35. Second Screen
Enriched First Screen Viewing

36. Second Screen
Enriched First Screen Viewing
• 32% of football fans have used a second screen whilst watching football
• 45% of football fans felt there aren’t enough in game football statistics available during a match
• 45% of football fans declared an interest in using a football second screen powered by data
• 67% of users who bet on football declared an interest in using a football second screen powered by data
Zag conducted an omnibus survey through Vision Critical, an independent global market research and technology firm

38. Who we are…

39. User average dwell time on match days…
39 minutes

40. 0
0.5
1
1.5
2
2.5
3
Industry Standard Facebook Dominio's on
Squawka
Paddy Power on
Squawka
Display Click Through Rates
Industry Standard
Facebook
Dominio's on Squawka
Paddy Power on Squawka

41. Campaign Objective:
Drive awareness, engagement and orders for Domino’s Pizza
during Champions League qualifiers
Method Deployed:
Match centre take over with relevant triggered messages and
creative to sync with match events
Results:
Case Study
Recognised Awards:
Revolution, Performance Marketing
o CTR 2.5%
o CTO 40%

42. Campaign Objective:
To increase brand awareness amongst football fans with an
integrated partnership
Method Deployed:
Run of site, editorial and social media
Results:
Case Study
o CTR 0.4%
o Click to Bet 45%
o 63% Higher CTR’s from @Squawka than @Betfair twitter
o 21% more UV’s than Betfair Blogs average article view
o ROI increase 17%

43. Driving Bespoke Squawka widgets across YouTube
• Gillette Football Club is a P&G global strategy for
next 2 years.
• Squawka won the pitch to power the ‘Stats’ section
across all markets and all languages.
• Squawka brand hitting 35 markets
• Squawka able to power data-driven widgets onto
3rd party sites
• Squawka able to power API’s (Application
programme interfaces), white label solutions,
dynamic creative’s as well as interactive games
Football Club
https://www.gillette.com/GILLETTEFOOTBALLCLUBPRELIVE/FootballStats/Index.aspx

44. Mat
ch
Cen
tre
Leaderboard 728x90
Square
300x250
Leaderboard 728x90
Sponsor team of the week

45. Match Centre
Leaderboard 728x90

46. Match Centre
300x250
Square
Leaderboard 728x90
Leaderboard 728x90

47. Match Centre
Square
300x250
300x250
Square
468x60
468x60

48. 240x540 240x540
468x60

49. Match CentreThe Squawka App
Deliver in App
content to OS devices
Android launch early 2014

50. Floating
timeline
adverts
Full page
interstitials
Match
Centre
Ads
Video Ads
iOS app

51. Transparency
Exclusivity
Deliverability
Any Questions?