Overview for Realtors and Real Estate Agencies on how to use Linkedin to Network, Advertise, and Generate Leads for real estate. Profile, Company Page, Groups and more is discussed.

1. Getting Started with LinkedIn for
Realtors!

3. Things have changed, really..

4. LinkedIn Fun Facts
 85,000,000+ Users in the USA
 LinkedIn Users tend to be:
• More Business Savvy: 7 million C-Level
• Higher Educated (93% College Grads)
• Professional: 1.7 million Ivy League Grads
• Higher paid: ($87k avg.)
• More likely to own or purchase a home than
Social Media site User bases.

5. What We Will Cover Today
1. Complete Your Profile Properly
2. Make Local Connections
3. Ask for and Give
Recommendations
4. Join Groups and Contribute
5. Create a Company Page
6. Be Consistent

6. LinkedIn can get you here,
but…

7. First: Get Your Mind Right
1. LinkedIn is about Relationships and
Marketing, not direct Sales, not at
first.
2. You don’t typically sell homes on
LinkedIn, you make relationships that
keep you in the minds of your
contacts when a home sale or
purchase is going to happen to them
or to someone they know.

8. Sample Realtor Profile

9. Complete Your Profile Properly
• Fill it in 100%, no less.
• Professional Photo
• Add Skills, Specialties, Expertise,
Geo-Targeted Market
• Optimize KEYWORDS for (SEO)
• Call to Action: “Agoura Estates Specialist”
• Custom URL:Your Name/profession
• Observe Your Public Profile.

10. Make Connections, Engage,
Share
Who To Connect with?
Location, Location, Location!
• Connect with People that can Buy and
Sell in your area.
• Clients, Former Clients, Prospects
• Referral Agents, Partner Agents
• Loan Officers, Other Vendors
• Upload Contacts (Gmail, Yahoo…)

11. Make Connections, Engage,
Share

12. Make Connections, Engage,
Share(cont.)
• Engage and Share Relevant Info
• Send a short note when you connect.
• Update them on what you are doing.
• Don’t Solicit Strangers: Spam
• Follow Local Companies-
EX: Amgen, Baxter, etc.

13. Use Advanced People Search

14. Request and Give
Recommendations

15. Request and Give
Recommendations
Don’t you love being recommended?
 Recommend others first, then request
recommendations from them.
 Quickly return the favor. Collaborate.
 Ask Clients upon Closing too!
 Go to: Privacy and Settings to start.
 Write the Recommendation Yourself.

16. Make Connections, Engage,
Share(cont.)
• Ask for referrals from people you
have a good relationship with.
• Post relevant information on your
market to the right contacts-
targeted.

17. Request and Give
Recommendations
 How to do it?
• Go To Privacy and Settings
• Click on: Manage Your Recommendations
• Here you can Recommend others or request
more for you!
• If they said they would, but don’t… try sending
them an note: “Just write something like
this…”, then proceed to write their
recommendation for them…

18. Join Groups and Contribute

19. Join Groups and Contribute
 Join LinkedIn Groups and Contribute to
the Conversation!
 Time to Get Involved: Post useful content,
post links to someone else’s useful
content.
 Develop Your Brand: What are you expert
in?
 Types of Groups to Join:
• Realtor Groups (Many are not LOCAL)
• Local Community Groups

20. Join Groups and Contribute
 Real Estate Groups
• National Association of Realtors
• California Association of Realtors
• Your Local Association/MLS Group
• To Our Short Sales Success!
• General Certified Residential Specialist (CRS)
• Accredited Buyer Representative (ABR)
• Certified Distressed Property Expert (CDPE)

21. Join Groups and Contribute
 More Real Estate Groups
• Inman News-Real Estate Connect
• Real Estate Professionals and vendor
Network
• The Real Estate Networking Group
• Real Trends
• Luxury Real Estate Network
• Other Specialized Real Estate Groups

22. Join Groups and Contribute
Follow: Local Companies

23. Join Groups and Contribute
 Join Local Groups: Most Important Groups
• Local Chambers of Commerce
• Women In Business: Your Town
• Local Networking Groups
• San Fernando Valley Business Owners
• San Fernando Valley Connections
• Alumni Clubs

24. Create Your Own Group

25. Join Groups and Contribute
Create Your Own Group?
 Local Realtor Group
 Community Group
 Local Networking Group
 Members Only group
 Monitor your group
 Promote your group

26. Create a Company Page

27. Create a Company Page
• First make sure you appear in your Broker’s
LinkedIn Company Profile, if it exists.
• If it doesn’t exist, Consider building it yourself,
and remember to add your info on the page.
• If you have a Team or a Partner or brand
yourself as a Company, then build a
Company page.
• Examples:
 Solstice: Good Activity,
 Rodeo: Little Activity

28. LinkedIn Ads
Affordable and Effective Advertising.
The key to advertising on LinkedIn is to target
your local market.
Constantly monitor your ads for effectiveness
and adjust them to increase success.
It takes patients and diligence to advertise
online.

29. Just 30 Minutes Per Day!
• It won’t work if you don’t work it.
• Be consistent.
• Make LinkedIn part of your Daily
Routine.
• Be Social online and off.
• Once the Connection is made,
go meet them in person.

30. What We Covered Today
1. Complete Your Profile Properly
2. Make Connections, Engage, Share
3. Make and Solicit Recommendations
4. Join Groups and Contribute
5. Create a Company Page/Promote
Your Business
6. Being Consistent

31. Questions?
Thank You!
 www.RealtyTech.co
m
1-877-832-4428