I lead Artisan Consulting as a Salesforce Consulting Partner. I combine commercial acuity with technical insights to deliver superior Salesforce solutions for local and global companies that improve and accelerate the quality of their customer relationships across marketing, sales and service functions. For more than three decades, across a range of sectors and industries, I have 'broken the mould' of the IT consultant by enthusiastically and proactively delivering initiatives that blend today’s digital technologies with traditional business needs of productivity, growth and profitability. Using my experience and talent, I make complex processes and software development production simpler, smarter, faster and cheaper; transforming obstacles into opportunities; engineering enlightened solutions. I always think of ways to serve the entire organisation and its customers. I understand business, so I make numbers make sense to the non-numbers person; I make the technical strategy make sense to the technology gurus; I make potential technical obstacles resonate with the executive teams, and so on. With understanding and buy-in, initiatives can successfully support growth, greater efficiencies, more dynamic teams and boosted brand awareness. Seeing the results of a new idea ripple through an organisation is very satisfying and through those successes all stakeholders benefit. I deliver measurable and endurable digital results with agility. My consulting performance is exemplified by attributes that include intelligence, vision, creativity, pragmatism, passion, tenacity, communication, flexibility, experience and poise. Excited by the next big challenge, I am ready to bring my global expertise to forward-thinking companies which understand and value a consultant who can drive momentum across customer, product, service and vision.

1. Richard Clarke | +61 4 1080 4829 | richard.clarke@artisans.com.au
RICHARD CLARKE
PRACTICE DIRECTOR | MANAGING CONSULTANT | TECHNICAL ARCHITECT
Expert consultant, delivering Enterprise IT Solutions with the Salesforce Platform
“A highly passionate and
productive professional with a
real can-do attitude. His
entrepreneurial style gave him
a creative spark that drove
thought leadership in solution
options and design.”
—Lead Architect at Australia Post.
CONTACT INFO
+61 4 1080 4829
 richard.clarke@artisans.com.au
 au.linkedin.com/in/richardaclarke
BEST KNOWN FOR
 Project Manager and Technical
Architect for some of Australia’s
largest Salesforce deployments
supporting 1000+ users.
 Transformed PrintSf.com from a
legacy business model to market
leading SaaS venture with #1
popularity ranking in the Salesforce
AppExchange.
 Co-founded Seattle-based
SureClose.com and as Chief
Technology Officer guided
evolution from whiteboard concept
to market success in the real estate
industry.
 Global technology specialist with
experience driving projects and
operations across the USA, UK,
Australia and New Zealand.
 Commitment to continuous
improvement and excellence.
VALUE PROPOSITION
Manages Artisan Consulting as a growing specialist IT consulting firm and
Salesforce Silver Partner. Combines commercial acuity and technical insights
to deliver superior Salesforce solutions for local and global companies that
improve and accelerate the quality of their customer relationships across
marketing, sales and service functions. Holds 21 Salesforce Certifications—
a rarity for non-vendor employed senior consultants and practice directors.
AREAS OF EXPERTISE
 Project Management
 Team Leadership
 Risk Analysis and
Reduction
 Feasibility Analysis
 Service Delivery
 Vendor Management
 Business Strategy
 IT Project Delivery
 Digital Delivery
 Development Lifecycle
 Marketing Automation
 Salesforce Platform
 CloudSense CPQ
 Sitecore CMS
 Enterprise
Architecture
 Solution Architecture
 Integration
Architecture
 Data Architecture
 Data Migration (ETL)
 Performance
Optimisation
 Web Applications
 Business Case
Development
 Financial Management
 Cloud Computing
 Process Optimisation
 Business Intelligence
 OO Development
 Agile Development
 Scaled Agile
Development
 Business Development
AWARDS SHOWCASE
 Multiple Australia Post “Applaud” Awards for Speed of Action and
Accountability.
 Winner, 2006 High Achievement Award for Innovation, NMIT 2006
Regional Business Awards
 Winner, 2006 Exporting Award, NMIT 2006 Regional Business Awards.
 Designed award-winning CD-ROM/DVD-ROM products sold to
customers in 40 countries
 2005/2006 ranking in the Deloitte Fast 50.
CERTIFICATIONS | EDUCATION | TRAINING
 Salesforce Certified Sales Cloud Consultant
 Salesforce Certified Service Cloud Consultant
 Salesforce Certified Community Cloud Consultant
 Salesforce Certified Marketing Cloud Consultant and Email Specialist
 Salesforce Certified Pardot Consultant and Specialist
 Salesforce Certified Application Architect
 Salesforce Certified System Architect
 Salesforce Certified Data Architecture & Management Designer
 Salesforce Certified Development Lifecycle & Deployment Designer
 Salesforce Certified Identity and Access Management Designer
 Salesforce Certified Integration Architecture Designer
 Salesforce Certified Mobile Solutions Architecture Designer
 Salesforce Certified Sharing and Visibility Designer
 Salesforce Certified Administrator / Advanced Administrator
 Salesforce Certified Platform App Builder
 Salesforce Certified Platform Developer I & Developer II (Advanced)
 Bachelor of Science (Computer Science), University of Canterbury, NZ
 PRINCE2 Project Management Practitioner

2. Richard Clarke | +61 4 1080 4829 | richard.clarke@artisans.com.au
MICRO-CASE STUDIES
 Intrepid Travel: Salesforce Program Architect. The early termination of a competitive Salesforce consulting
practice, prompted an engagement to review and document the current Salesforce implementation for this
global company and high-profile Salesforce customer. A top 10/10 customer satisfaction score became the
catalyst for the company to engage Artisan to deliver a series of initiatives within the Salesforce program.
 Oliver Hume Property Group. Salesforce Program Director. Engaged to scrutinise existing Salesforce
implementation to identify perceived failures in outcomes, complete stalled projects and introduce new
solutions. In just six months, eight of the nine derailed projects experiencing poor communications,
misunderstood requirements, and no documentation, were on track. The introduction of centralised change
management reviews to triage and manage change requests, along with a weekly management forum for
greater transparency, and documented testing against requirements, were key catalysts to success in a
complex corporate structure with highly technical processes beyond the traditional use of managing sales
and service relationships.
 Lumo Energy. Salesforce Program Architect. Supported the launch of an enterprise solution built with
Salesforce and Mule that enabled DirectConnect’s core business. Provided strategic technical advice to
optimise Salesforce customisation and maximise the return on investment, while assisting the program
sponsor and program director throughout the successful deployment.
 Australia Post. Salesforce SME and Solution Architect for digital transformation projects. Guided key
stakeholders on best practice, sat on the Salesforce change-control board, and acted as SME for Sales Cloud
& Service Cloud deployment.
Winner, InfoWorld / Forrester Architecture Award in 2014 for Focussing on Customers
 DBI.vic.gov.au. Deployed large-scale implementation of Salesforce to 1200+ users. Managed multi-million-
dollar budget and a team of technical specialists. Managed vendor negotiations and contracts, contributed
to strategic plan, increased customer engagement, trained staff in international offices, and assessed and
mitigated risk.
 Printsf.com. Internet start-up. Transformed outdated legacy print-on-demand system devoid of CRM
integration into a contemporary web-based marketing automation solution with seamless linkage to
Salesforce. Hired multi-disciplined, multi-site team, led strategy, devised a new SaaS business model, and
steered lean operations and cost-containment initiatives.
 Stewart Realty Solutions: Transitioned a small entrepreneurial team to a multinational operation with
Sarbanes-Oxley (SOX) compliance. Increased team by 230% and evolved SureClose (a real-estate transaction
system) to deliver greater revenue growth.
 Realityassist.com: Re-aligned product to become indispensable to a large enterprise operation in the real
estate sector. As Project Manager pre- and post-acquisition, relocated the product system, and was
instrumental in growing product from 50,000 to one-million annual transactions.
 Globetrack.com. Delivered ground-breaking enterprise-grade web application for tracking vehicles and
freight across the USA. Conducted presentation to BP executives, generated one of the most
comprehensive implementations of geo-fencing, and delivered a working solution to track trailer freight—
later used to apprehend criminals in freight fraud.
 TransactIQ.com. Co-founded and launched technology start-up, working with investors, industry bodies,
and charter customers. Gained distinction as one of just 16 companies chosen to present to the Seattle
Ventures Forum to raise investment finance, and closed a deal for $US1.25M in just five days. Identified
business opportunity and delivered SureClose.com.

3. Richard Clarke | +61 4 1080 4829 | richard.clarke@artisans.com.au
CAREER HISTORY
ARTISAN CONSULTING PTY LTD, Melbourne 12/2015–Present
Managing Director | Salesforce Technical Architect
Oversee: 7 (Project Manager, Solution Architect, Business Analyst, Developer, Tester). Budget: Profit & Loss
Accountability. Company: IT Salesforce Consulting Service and Salesforce Silver Partner.
Won client praise for rescuing stalled or failed Salesforce projects
Formed and led highly qualified project delivery teams
Trained client teams for capable management post-handover
Enabled clients to better engage with customers, partners and staff using Salesforce
Overview: Drove unparalleled growth for this IT consulting start-up that hit the ground running. From
greenfield operation in December 2015, established a primary point of differentiation from competitors—
focusing on the ‘artisan’ level of skill. In just nine months, was awarded Salesforce.com’s silver partnership—
one of just 17 in Australia, and recruited and trained a team of eight, high-calibre technical specialists.
Consulting Assignments
 Salesforce Program Architect, Intrepid Travel, Melbourne, Australia (9/2016–Present)
 Salesforce Program Director, Oliver Hume, Melbourne, Australia (10/2015–9/2016)
FUSEIT NEW ZEALAND AND AUSTRALIA 1993–2015
Founder, CEO/CTO, Program Director, Project Manager
Guided product-based technology start-up FUSEIT’s expansion into IT strategy, consultation and web application
delivery for customers throughout New Zealand, Australia and the USA. Ground-breaking projects solidified
reputation for delivering superior Internet based business services. Extensive experience with Salesforce focussing
on digital transformation, program management, technical architecture, marketing automation and system
integration.
 Awarded Victorian State Purchasing Contract under the eServices panel covering professional service delivery.
 Gained recognition as a Microsoft Gold Partner providing superior database management solutions.
 Winner, 2006 High Achievement Award for Innovation, NMIT 2006 Regional Business Awards.
 2005/2006 ranking in the Deloitte Fast 50 (50 fastest growing companies in New Zealand by revenue).
 Established consulting partnerships with Salesforce, Sitecore and Pervasive.
 Designed award-winning multimedia CD-ROM/DVD-ROM products sold to customers in 40 countries.
Consulting Assignments
 Salesforce Program Architect, Lumo Energy, Melbourne, Australia (4/2015–7/2015)
 Salesforce Architect/Consultant, Australia Post, Melbourne, Australia (8/2011–4/2015)
 Salesforce Project Manager/Architect, DBI, Melbourne, Australia (8/2009–7/2011)
 Chief Technology Officer, PrintSf.com (Salesforce ISV), CA, USA (10/2007–8/2009)
 Director of Software Engineering, Stewart Realty Solutions, CA, USA (5/2004–6/2005)
 Director of Software Engineering, RealtyAssist.com, CA, USA (3/2003–5/2004)
 Chief Technologist, GlobeTrak.com, WA, USA (9/2001–12/2002)
 Chief Technology Officer, TransactIQ.com, WA, USA (2/2000–9/2001)
 Solution Architect/Senior Developer, Terradatum.com, WA, USA (2/1999–2/2000)
 Technical Development Manager, Audit Division, Deloitte, London, UK (1/1988-12/1992)

4. Richard Clarke | +61 4 1080 4829 | richard.clarke@artisans.com.au
A SELECTION OF RAVE REVIEWS
“Richard joined the Salesforce implementation program team late in the project, and ensured the diligent
articulation and documentation of the businesses' logical and physical E2E architecture. His calm and
rational decision-making approach helped solve numerous issues (spanning architectural, technical, and
general). Richard provided a strong understanding of the end-to-end technical and operational environment
which contributed to the successful technical and business transition to Salesforce. I would have no
hesitation in recommending Richard for any Salesforce architect role in the future.”
—Jason McDiarmid, Project Manager at DirectConnect/Lumo Energy.
“Richard was the solution architect for a strategic initiative at Australia Post to deliver digital receipts for
retail outlet purchases to a customer’s MyPost Digital Mailbox. He demonstrated a thorough understanding
of key architecture principles to ensure that an appropriate solution was created that complied with
Australia Post architecture blueprints and strategic direction and was able to quickly grasp the core
requirements of the work required. He then provided an architectural overview within one day to allow
project estimates to be determined. What was particularly impressive is that the architecture provided by
Richard matched the end-solution that was ultimately delivered. Richard provided guidance throughout the
project to ensure appropriate solutions were delivered. He was always willing to lend assistance to address
issues encountered or work through alternate approaches for delivering the end product. His can-do attitude
and willingness to help, while maintaining the overall integrity of the solution architecture, are to be
commended. I frequently relied on Richard to address difficult issues that arose and was pleased with his
ability to work through the issue with the various teams to achieve a good outcome. I am very appreciative
of Richard’s work and think that he was instrumental to the success of the project. I would welcome the
opportunity to work with Richard again” —George Orr, Project Manager at Australia Post.
“I've had the pleasure of working with Richard in his time at Australia Post. I have always found Richard to
be an individual with a strong architectural grounding and a Salesforce subject matter expert. I've relied
upon Richard to clarify questions around the SFDC architecture and best methods of integration. Above all,
Richard has always been willing to consider alternative solutions and points of view and always responds to
concerns raised. He is always approachable and works well with project teams.
—Silvio Zarb, Domain Architect at Australia Post.
“Richard is one of those professionals that you'd love to recommend. Having Richard in my team certainly
made part of my job easier. A technology leader with that unique entrepreneurial spirit (and battle scars to
show) in his own right, a specialist and architect who continuously pushes himself and others to tes t new
waters, Richard consistently delivers to a very high standard, is willing to conduct tough conversations with
diplomacy and respect, and is always bustling with creative ideas. Richard's presence is always positive and
certainly influences his colleagues in a positive way. I cannot recommend Richard enough for his skills,
experience and attitude as an architect, technology leader and entrepreneur.” F
—Duc Do, Head of Architecture Delivery - Australia Post.
“In the two years I spent working with Richard I came to know him as a highly passionate and productive
professional with a real can-do attitude. His entrepreneurial style gave him a creative spark that drove
thought leadership in solution options and design. Richard proved a breadth of knowledge well beyond his
Salesforce expertise, never shy to research and open his mind to new areas.
Given Richard's integrity, I would have absolutely no hesitation in recommending him for any role he felt he
was suited to.”
—Frank Krause, Lead Architect at Australia Post.
“I've had the pleasure of working with Richard for the last six months at Australia Post on a project to
consolidate its CRMs into Salesforce. Richard's sound architecture principles have been a key to putting the
project on a firm footing. His cool appraisal and exhaustive analysis has been equal to the many challenges
thrown at us. He has also been prepared to roll up his sleeves and help the project over critical gaps in
delivery. I have no hesitation in endorsing Richard as a valuable asset to any organization.”
—Ken Leehane, Business Analyst at Australia Post.