5 Tips for businesses to take into consideration when using Facebook to marketing their products and services as well as building awareness

1. Marketing
By Richie Deponeo
GenTech Media

2. About Facebook…….
• Created in 2004 by Mark Zuckerberg
• 1.35 billion active monthly users
• Over 54 million Facebook Pages
• 556 million users access Facebook everyday
via a mobile device
• Users share 1 million links every 20 minutes
• #1 Social Media Platform

3. Tip #1 Create a killer profile
Be consistent
with your
company branding
and logo’s
Keep your ‘About’
section up to date
with relevant
contact details etc.
Use your Cover
Photo as an
advertising board

4. Tip #2 Share Valuable Content
Social Media isn’t about selling, it is about building brand awareness, engaging with
your audience and providing useful information that can be shared across various
networks. Sharing content that is valuable to your audience is more likely to grab their
attention.
Sharing content from other pages and businesses can assist with building relationships
with influencers, affiliates and like minded individuals.

5. Tip #3 Boost Your Posts
Boosting posts is a great way to get your posts higher
up the News Feed, which allows it to be seen by more
People and more likely to receive a higher engagement rate
With your audience
When boosting your posts you are given options
to chose from in relation to what audience your
targeting? How long you want the boosted post to
last? and what your budget is?
Facebook gives you the ability to edit your posts, budgets, audience and scheduling of boosted posts.
Once you’ve performed a boosted post, if you hover over or click on the number of views, you will see a
breakdown of the organic and paid reaches your post has acquired.

6. Tip #4 Start a Group
Facebook Groups are an excellent tool for getting your audience to engage with your
business. Groups can be set up for Products, Services and General Enquires etc. They
are a great way to gather feedback as your audiences will engage with each other.
Make sure you keep your messages
light and useful, your audience don’t
want to be bombarded with messages
trying to over sell.
Give relevant information to your
audience to keep them interested.

7. Tip #5 Engaging Content
The key to being successful with your social media marketing efforts is by creating and
sharing content that gets your audience communicating. With Facebook being the top
social media platform with 100’s of millions of active users logging on each day it is
important that businesses both small and large understand that audiences want to see
more in their feeds than just advertisements for products and services.
• Provide helpful tips and information that is relevant to your business that your
audience will share with their friends and them with theirs.
• Use a storytelling approach when using facts and statistics – your audience will
more than likely remember this approach.
• Relate to your audience – use 2nd person writing style such as “you” and “your” it
has a bigger impact on the audience to respond.

8. Contact Information
Richie Deponeo
richard@gentechmedia.co.uk