This document summarizes an investment opportunity in evvnt, an online event marketing platform. evvnt has grown to over 24,000 clients promoting 137,000 events in 139 countries, generating $1.2 million in annual revenue. The company is seeking growth funding to accelerate expansion by converting businesses to recurring revenue and targeting the remaining 4.4 billion global annual events. The funding would allow evvnt to double its sales team, launch new services, and achieve $8 million in revenue by 2019 on its way to becoming a $100 million event media and marketing company within 4 years.
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2017 evvnt deck final 2017
1. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt
2. August 2014
IN A NUTSHELL
If you've a+ended an event or conference in the last 5 years, the chances
are, you've already experienced evvnt .
With 24,000 clients in 139 countries, the evvnt plaAorm is used to market
137,000 events and generates $1.2m in revenue - one quarter of it by
subscripJon.
Having raised £800,000 in seed funding, we've grown organically for the
last 18 months. We are geOng close to being profitable and we're
promoJng 320% more events that this Jme last year.
We're now raising growth capital to accelerate. We will convert exisJng
business to recurring revenue and target the remaining 4.4 billion events
that are listed globally each year. With just 0.1% market share, we'll turn
over more than $130m per annum.
SUBMIT
ONCE
3. August 2014
To become the greatest place to
promote an event online.
Our mission is to help people
promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT
ONCE
4. August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
• Fragmented industry in chaos
• 1000’s of publishers
• 100’s of services available
• Fickle, mulJ channel consumer
• IneffecJve & complicated tools
• Time consuming & not cost-effecJve
• Limited reporJng on delivered value
Millions of events are manually submi+ed via mulJple markeJng
plaAorms to thousands of media channels yet sJll fail to market an
event successfully.
5. August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
• Unique SaaS plaAorm
• ConsolidaJon of tools
• MulJ channel delivery
• Simple & intuiJve to use
• Affordable & transacJonal
• Total accountability
• Event organizers friendly
On demand event markeJng plaAorm connected to the world’s best
event markeJng services creaJng cost efficient event online promoJonal
campaigns, in a few clicks.
6. August 2014
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT
ONCE
“
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7. August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
Total English Speaking (30%) $17 Billion
Of which USA (17%) $10 Billion
Of which UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
SUBMIT
ONCE
Expenditure on events market Addressable market
$500 billion being spent on events and conferences annually
as noted by Forrester Research, with 20% typically being
assigned to a markeJng officers budget.
Total addressable market
$58 billion p.a
8. August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
A single, intuiJve, transacJonal event markeJng technology that allows
event organizers to publish their events to a broad range of markeJng
services. It’s fast, easy to use and comprehensive, giving organisers the
tools needed to reach as wide an online presence as possible and track the
impact across mulJple channels from one plaAorm.
As the starJng point to every event promoJon, people will be seamlessly
introduced to a range of relevant markeJng services to ensure a successful
event through online markeJng automaJon.
SUBMIT
ONCE
evvnt evvntly invvite discovvr
LISTINGS MARKETING TICKETING DISCOVERY
9. August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
A company with $1.2m in revenues for 2016, offices in London, 10
full Jme members of staff, 89% margin on sodware with over
300% events promoted growth quarter on quarter*.
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2013 2014 2015 2016 2017 YTD
Events Promoted Per Annum
non cumula2ve
* Q1 17 on Q1 2016
0
5000
10000
15000
20000
25000
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
Sign Ups & Users
Cumula2ve
10. August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Founded April 1st 2012 launching the first event lisJng
aggregator, acquired three event technology companies and
awarded an Innovate UK government grant.
• $1.2 in annual revenues
• OperaJng in 139 countries
• 24,000 customers
• 137,000 events promoted
• 2.6m event lisJngs created
• 4500+ media partners
• 30 strategic partners & resellers
Strategic Partners
11. August 2014
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
SUBMIT
ONCE
“
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12. August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Having closed rounds to the sum of £800k of investment from exisJng
investors, corporate investors, government-backed Innovate UK and
industry leaders, we now need your support to finance our growth.
• 30 private investors
• Former Managing Director at Goldman Sachs
• Former Managing Director at Royal Bank of Scotland
• Former Managing Director Morgan Stanley & JP Morgan
• Former Global MarkeJng Director at UBM Conferences
• Innovate UK Government Grant
13. August 2014 evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT
ONCE
Investment to create a $100m+ events
media & marketing company in 4 years.
• Double sales team
• Launch publisher tools & scale distribu2on of our ‘add event’ form tech
• Revenue geographical diversifica2on
• Launch two new services
• 1m event submissions
• $8m revenues and projected $16m in 2020
2017
2018
2019
14. August 2014
CEO BIO SUBMIT
ONCE
Richard Green, the CEO & Founder at evvnt with over 16
years of experience in technology, publishing and
commerce based startups from eBay, Accenture, Bauer to
Qype acquired by Yelp for $50m.
A talent in developing new business products, taking them
to market, securing proof of concept and scaling. A
builder of companies and teams that deliver rapid
business growth within global markets.
Richard has a proven track record in taking projects from
zero to substan2al sized opera2ons, has applied
experience in the local and interna2onal arena. With
several high growth start up’s under his belt he iden2fied
a gap in the events technology market which he is now
100% focused.
16. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com
www.evvnt.media
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