This is the deck used during my guest speaking session at Lean Startup Machine, Kuala Lumpur recently. On the topic of solution validation, we covered areas of consumers, market readiness, research questions as well as explored different way of running validation. Hope you'd enjoy going through the slides and feel free to connect for discussions on topics you have in mind.

1. Kuala Lumpur
@leankl #leankl
June 5-7, 2015
Microsoft KLCC, Tower 3

2. Problem focus to
Solution Focus
Knowing Pain Points are not ENOUGH
Richard Moh, Rebaem Media Pte Ltd
@Richard_Moh

3. Plan Build Measure
Intro to validation Tools to
validate
Validation 101 Where to validate Measure
validation
TriggerTopics
What is validation
Why validation
When to validate
Problem
recognition
User story mapping
Solution proposal
Painkiller vs
Vitamin
Solution vs Feature
Where audience
meet?
What do audience
talk about?
When are they
active?
Find them and
drive to LANDING
PAGE
Quick MVP
LaunchRock
Unbounce
Validation
currency?
- Money
- Email
- Shares
What
When to iterate?
Sprint cycles
Validation?
No Need Need BuyEvaluate Enjoy Renew
Who are your audience
Knowing which stage consumers are enables you to select the right medium and where
to engage them for solution validation

4. Doppleganger - local/foreign then analyse market
sophistication & behaviour
Validating Potential Solution
Review problem validation data
What is that one core thing you ought to deliver
What makes the pain better - bicycles vs cars in tackling
problem of getting from point A to point B faster/safer

5. Landing Page in 2 points
Single Focused Generate Lead
Landing page has a specific goal/action that
you would like visitors to act upon.
Only one action. THIS IS IMPORTANT.
What action are you looking at?
- Sign up
- Download digital assets
- Share your landing page
- etc
Using Landing Pages
Reach Out Goal Specific
After reaching to
ADs
Speed Test homogeneity Action oriented
What’s next after
clicking on your
ads?
You had the
Trigger, Now get
them to take action
Internet penetration
allows for you to reach
out to TA without
physically being there
Quick validation allows
for faster iteration
cycles
After getting the landing page
up, go back to individuals
which you validated the
problem statement with.
Use their feedback to iterate
landing page content to
increase effectiveness
Explicitely state action
required:
- Signup
- Email
- Pay
- Share
- Feedback
- Download
Contact signups to validate what caught their
attention. This is vital to check for problem-solution
alignment.
Show first to your friends to fine tune
communication message. Don’t diss them when
they don’t get it, you just haven’t nail it yet.
Remember the build-launch-learn cycle

6. Getting from data to insights
WHY
HOW
WHAT
WHO WHAT WHEN WHICH
Association & Connection
Retrieve, Search & Evaluate
Search & Identify
Specific Reply
Your questions affect their response

7. Get on validation sprint
Validate, Iterate & Build
Richard Moh, Rebaem Media Pte Ltd
@Richard_Moh