Presentation given at the 106Jack FM social media seminar - 21 April 2010

1. WELCOME Social media seminar 21 April

4. Social media is not

5. Social media is not about blogging, or wikis, or RSS or any of that sort of stuff. It’s about how you use listening and coalescing the conversations that are going on to inform everything you are doing... ...it powers the fundamentals of the business – it changes everything

6. People to the Plants

7. Plants to the People

8. Its different Traditional media Social media

9. Your choice

10. Separation Information Means of distribution

11. A brief history of information

12. A brief history of information

18. Welcome to the post-Gutenberg World Mass information distribution costs nothing Everyone has the tools Content has been liberated

19. Answers to a problem which no longer exists

20. Marketing = the art of reduction Advertising man Web designer A 30 second, one-to-many mass message

21. The King of Marketing Brand Proposition XVI

23. The end of the brand proposition and a return to the world of storytelling More on this later ...

24. What’s going on out there?

25. Not a world of information It’s a world of connection and action

26. The challenge: Get the connected crowd to support what you do, rather than replace what you do

27. Social media is not about blogging, or wikis, or RSS or any of that sort of stuff. It’s about how you use listening and coalescing the conversations that are going on to inform everything you are doing... ...it powers the fundamentals of the business – it changes everything

28. What to listen to and coalesce We like what you do We don’t like what you do Who are you, what do you do Here’s how to make it better CONVERSATION CONTENT COMMUNITY

29. Practical stuff Infrastructure Operations

30. Infrastructure Tools Basic story

31. Conversation

34. A real time, desktop, monitoring tool that is tuned to the specific conversations you need to know about

36. Content How we used to do it

39. Content hub: a digital launch pad

41. Examples http://www.newsroom.firstdirect.com/ http://newsroom.electrolux.com// http://www.conversations.nokia.com /

42. What type of content? Basic plot outline Establishment content

43. Don’t forget to tag

52. Operations Programming plan People Production

53. Programme plan News Opinion Stories Campaigns

55. Production Production