4. Qype Snapshot
• A pan-European social network
• Covering 12 countries & 10
languages (Germany, UK, Ireland, France,
Spain, Italy, Poland, Austria, Switzerland, Brazil)
Adding Portugal and Netherlands last week
• The largest European local review site
• 650 000 authors in Europe, 20,000
fresh reviews per week, 350 user groups
• Almost 20m monthly unique users in
Europe
• Strong mobile presence : iPhone /
Android / Blackberry / Wm7 Integration
with facebook, twitter, yahoo, myspace,
googe+
4
19. Customer Feedback: Evolution
Word of Mouth
Written complaints
„Customer Services Dept“
Telephone Helplines
Outsourced Telephone Helplines
Pre Dot com Vocal minority The Social Majority
20. Online Consumers: “Who do you trust?”
“When making a purchase; Who do you
trust?”
Celebrities 8%
Advertisements 14%
“Experts” 27%
Opinions of total strangers 70%
Opinions of friends / contacts 90%
[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
21. Online Consumers: Importance of Reviews
People who don‘t believe that companies tell 75%
the truth in advertisements
[Source: Yankelovich, via Search Engine People, July 2010]
Shoppers who consistently read reviews prior 63%
to making a purchase decision
[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]
People using consumer reviews in their 81%
purchase decisions.
[Source: Nielsen Online via BizReport, February 2009]
22. Small Businesses: Importance of Reviews
By how much a positive review on a site can boost 25%
sales conversions
[Source: Bazaarvoice.com/resources/stats ̳Conversion Results‘, via Search Engine People,
July 2010]
How many customers the average review reaches 45
[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
How many customers you could lose with a negative 30
review, tweet or comment
[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
30. Coupon Development
March 2011: QypeDeals Acquired CooleDeals
x 1.5 million
X 20 million
UUV/m
31. Future Strategy
“So we have a large existing European userbase
(17 million monthly visitors), mobile carrier
distribution and now the coupon switch has been
flicked. This could get interesting.”
TechCrunch, Mar 1st, 2011
32.
33. More about QypeDeals
What we ARE doing What we are NOT doing
Leveraging 20m Qype audience & 200m Competing for customer acquisition on
house ad inventory adwords, FB, AdExchange etc
Keeping quality high Working on LTV Ratio
Listening to feedback Using prepayments as working capital
Building a long term asset Slashing and burning
Making money Advertising on the Telly
Focussing on profit Inflating a cashflow bubble