More than 60% of all First Impressions in Sales takes place online. Does your LinkedIn profile reflects your expertise and added value? Does it stand out from the crowd and does it build trust? We identified 25 strategical points, so you can check it yourself.

1. Checklist LinkedIn “Customer Centric” Profile

2. VISUALS
1.Professional LinkedIn Profile Picture that is visible outside your network
2. Professional Banner picture (could be both Personal or Work-related)
HEADLINE
3.Contains relevant Keywords for your Service, Knowledge or Added Value, instead of only Job Title?
4. Aimed at the Target Group and/or their Challenges? Does it Trigger visitors?
CONTACT INFO
5.Provides Contact Details (e-mail address) to all the visitors, like an online Business Card
6. States (various) links to relevant websites or webpages (SEO linkbuilding)
First Impression

3. ABOUT
7. Exclusive Trigger in the Part that is visible to all the visitors (more or less 300 characters)
8. Personal Information about the Professional his/her self (with the Goal to create Trust)
9. Information about Knowledge and Expertise (with the Goal to create Liability)
10. State the Added Value of both the Professional as the Products/Services of the Company
11. Contact Details like Personal e-mail Address, Phone Number
ACTIVITY
13. The Professional has posted content at least 2 Times in the last Month
14. The Professional has engaged at least 4 times in the last Month (liked or commented)
About, Activity and Experience
EXPERIENCE
15. The Professional is Connected to the right Company (check the Logo)
16 .Description is Customer Centric, addresses Added Value and Challenges (NOT tasks and responsibilities
17. Relevant Media Added (max. 2 Items)
FEATURED
12. The Featured Section Adds Value for The Potential Client (eg. Sharing knowledge & expertise)

4. Skills, Recommendations and More…
SKILLS
18.The 3 Top Skills make Sense with Regards to Expertise and Added Value for Clients
19. Skills are based on SEO, which means contain Key and Search Words potential Clients would use in
Google
RECOMMENDATIONS
20.The Professional has received at least 3 Recommendations (needed for Social Proof in the Algorithm)
21. The last Recommendation is less than One Year old (!)
22. Profile contains Client Recommendations that State the Added Value of the Professional and Services
OTHER…
23.There is an Accomplishment Section (Language, Projects, Publications, Courses, Honors)
24. Professional is a Member of at least 5 Groups (based on Expertise, Geography, Clients)
25. Professional is Following at least 10 Companies (Clients, Prospects, Competitors, Suppliers)

5. More Inspiration for You or Your Team?
ABOUT THE AUTHOR
Richard van der Blom (1977) is one of the founders of Just Connecting and currently working as a Strategical Social Selling
Trainer and Consultant for various international companies. He developed the B.E.S.T. Social Selling method and the
S.T.E.P.S. Strategy to successfully implement Social Selling in your company.
Over the past 10 years he has provided more than 500 In-Company LinkedIn Training sessions and (International) Keynotes.
Amongst his clients are DSV Logistics, DSM, Adecco, 3M, Philips, ING Bank, Allianz and more.
WANT TO HAVE MAXIMUM RESULT OF YOUR LINKEDIN EFFORTS?
We can provide different types of custom made LinkedIn & Social Selling Training for your company or event.
From LinkedIn for Consultans, to various Social Selling and Sales Navigator sessions, Personal Branding or in depth training
for your Marketing or Recruitment Department.
Feel free to contact me through:
LinkedIn
Email
Website
Or Phone +31 6 5511 7282