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Richter | effective communication

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Making a strong case for using video content as a core part of your strategy.

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Richter | effective communication

  1. 1. Effective Communication Why Richter video is vital to your company’s growth. RICHTER10POINT2.COM
  2. 2. RICHTER10POINT2.COM When it comes to video, the numbers don’t lie. Video in an email leads to 200-300% increase in click-through rate. Including a video on a landing page can increase conversion by 80%. YouTube reports that mobile video consumption rises 100% every year. After watching a video, 64% of consumers are more likely to buy a product online. 50% of executives look for more information after seeing a product/service video. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. 93% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive results to their ROI.
  3. 3. RICHTER10POINT2.COM A lot of very smart people know this: “Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.” Neil Patel, Co-founder of Crazy Egg and Hello Bar “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Gary Vaynerchuk, CEO of VaynerMedia, Entrepreneur and Best-Selling Author “Video is the future of digital advertising--no other advertising vehicle combines the sight, sound, and motion of television ads with the interactivity, targeting, and measurability of the Internet.” David J. Moore, Founder and CEO of 24/7 Real Media “The basis of content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding advertising they are used to on television.” Michael Wolf, CEO and Co-founder of Activate Inc.
  4. 4. RICHTER10POINT2.COM At Richter, we’ve completed over 4,500 projects for some of the best companies in the world. Here’s a few of them:
  5. 5. RICHTER10POINT2.COM Some kind words from those we've worked with: "Thanks for all of your help – this looks great and the video has been getting very positive feedback! You have been awesome to work with.” Lansa “You did a truly exceptional job on this video. I have heard nothing but “excellent” and “outstanding” from all involved. It felt like the animations were on a whole new level from anything that I have previously seen from anyone, anywhere. You are a creative genius!” Capgemini “Insert excited shrieking sound here I LOVE IT you guys, so stoked" Infor “Confirming that we've had a chance to review the video and download the various formats. The video looks great, and we enjoyed working with you throughout the process.” Union & Webster for Cisco “…that first video was OUR great first video, not just FICO’s. Your efforts were instrumental in getting this off the ground, and it was a particularly challenging script to do given our lack of experience in this sector – not to mention that we didn’t have a competitor’s model to follow (good for us right?) the first time around. I’m simply amazed that we are now able to crank out scripts and edits in hours. " FICO “I just watched the video – as someone who has worked for 15 years at PR agencies, that is an AWESOME tool and explanation of how everything will work! So cool!” Infor
  6. 6. RICHTER10POINT2.COM We’ve also won some awards for our work. Fastest growing companies in America, 4 years running. Silicon Valley fast 50, 4 years running. We’ve had feature articles in: Our founders wrote a book:
  7. 7. RICHTER10POINT2.COM 727-447-3600 info@richter10point2.com Let’s get started.

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