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Photo by ollesvensson - Creative Commons Attribution License https://www.flickr.com/photos/8070429@N06 Created with Haiku ...
New choices for diners as
convenience grows
 Delivery services are giving diners more meal-time
options
 When convenienc...
Photo by Sam Ilić - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40195741@N00 Created ...
Delivery services give
diners more options
 Delivery services that create their own dishes and
deliver it to consumers in...
Delivery services that
create their own dishes
 Delivery services that create their own food and
deliver it to customers ...
Delivery services that partner with
quick-service and sit-down restaurants
 Delivery services that partner with quick-ser...
Photo by alles-schlumpf - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/2948...
Tech-powered food providers may be
at an advantage
 Smartphones now have 75%-penetration in the U.S.
 Online ordering is...
Non-restaurant food providers offer a
fresh, diverse set of menu options
 Breakfast on-the-run choices for consumers
 Ma...
STAY IN TOUCH
I’ll be continuing a summer
series dedicated to these
types of competitors. Stay
tuned and subscribed.
SLIDE...
Photo by alles-schlumpf - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/2948...
ACKNOWLEDGMENTS
SOURCES
 National Restaurant
Association
 Marketingland
 Nielsen
 Related blog:
convenience.rickzambra...
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2015 restaurant competition: tech-powered and freshly-prepared

In no particular order, I wanted to explore how these trends have held up through nearly one quarter and a half into 2015. Let's take a look at the digital detour trend. In the original blog I wrote, I described it this way: "Consumers are increasingly using their mobile devices to help them make decisions about eating, and these devices help guide their decisions around dining and meal purchases." Back then, I wrote that mobile devices are helping shape consumer dining decisions, even taking them away from previously planned meals.

From independents to multi-unit chains, restaurateurs should keep an eye on non-traditional foodservice providers and tech companies that may swing decisions and the pendulum in the direction of competitors. Tech, logistic and app-enabled choices are a challenge to the business that restaurateurs already enjoy.

Digital Dining Detour

The dining choices available to us through our smartphones continue to grow. There are curated delivery choices, select meals for quick preparation, snacking choices by subscription and catered choices we can order up at will. Bi-directional incentives for diners to seek convenience is growing. Consumers need more convenience because of tight schedules and beyond-9-to-5 work days, and simply because there are so many more convenient options available and growing.

Let's take a look at a few of the many growing choices available through smartphones. Caviar is one example that comes to mind. The curated delivery service expanded to the Washington, D.C. market last year. The service gives consumers dining choices from restaurants that previously had no delivery of their own for a flat rate. There were about 30 delivery vehicles at launch and the choices are easy to find online or through its app. Square, a point-of-sale and payments processing provider, acquired the company in the summer of 2014.

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2015 restaurant competition: tech-powered and freshly-prepared

  1. 1. Photo by ollesvensson - Creative Commons Attribution License https://www.flickr.com/photos/8070429@N06 Created with Haiku Deck
  2. 2. New choices for diners as convenience grows  Delivery services are giving diners more meal-time options  When convenience ranks high in the decision process, tech-powered food providers are at an advantage  Digital dining choices include healthier, ‘delicious’ and chef-driven options  Today’s non-restaurant food providers continue to up their game
  3. 3. Photo by Sam Ilić - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40195741@N00 Created with Haiku Deck
  4. 4. Delivery services give diners more options  Delivery services that create their own dishes and deliver it to consumers in seconds, including spoonrocket  Delivery services that partner with quick-service and sit-down establishments that previously did not provide delivery to customers, including Caviar  Tech-enabled delivery services seek to leverage technology and logistics expertise and provide a value-added business model not represented by legacy online order takers
  5. 5. Delivery services that create their own dishes  Delivery services that create their own food and deliver it to customers act as streamlined caterers  Delivery services of this type are growing and include Maple and Spoonrocket  Maple to start in New York City and offer chef- driven options  Spoonrocket has active delivery service in the San Francisco area, UC-San Diego and UW-Seattle with $6 meal options + membership fee
  6. 6. Delivery services that partner with quick-service and sit-down restaurants  Delivery services that partner with quick-service and sit-down restaurants help them launch delivery for their customers and build new business  An example of this type of service is Caviar, recently acquired by Square  With regard to convenience-based meal choices, such delivery services may sway some customers when they are considering patronizing two restaurants that may otherwise seem similar
  7. 7. Photo by alles-schlumpf - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29487767@N02 Created with Haiku Deck
  8. 8. Tech-powered food providers may be at an advantage  Smartphones now have 75%-penetration in the U.S.  Online ordering is now commonplace  More customers using apps – Nielsen reports (2014) adult consumers using apps 65% more than just two years ago. In 2015, comScore and others reveal internet usage from mobile apps at 52% vs 40% from desktops  It’s challenging to serve the needs of a culture of convenience so smart, strategic use of technology can give restaurants the edge among competitors
  9. 9. Non-restaurant food providers offer a fresh, diverse set of menu options  Breakfast on-the-run choices for consumers  Marketplace salad and hot meal offerings, infusing international and healthy/better-for-you options  Upscale sandwich choices at grocers and C-stores  Branded food solutions, like pizza, offer C-stores a foodservice partner that can leverage innovation and speed-to-market across several units  Restaurants and franchises within retail and grocery outlets make the most of situational meal occasions  Food trucks and food carts
  10. 10. STAY IN TOUCH I’ll be continuing a summer series dedicated to these types of competitors. Stay tuned and subscribed. SLIDES.RICKZAMBRANO.ME
  11. 11. Photo by alles-schlumpf - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29487767@N02 Created with Haiku Deck CONTACT.RICKZAMBRANO.ME
  12. 12. ACKNOWLEDGMENTS SOURCES  National Restaurant Association  Marketingland  Nielsen  Related blog: convenience.rickzambrano. me Notes and data sources

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