6. VISION
To become a leading organization.
MISSION
To provide automobile of
international quality at competitive
prices and improve skills of
employees
7. Objectives
To bring greater efficiency in Suzuki products
To achieve greater indigenization
Promote the automobile vending industry
To take care of stakeholders’ reliability
14. TARGET MARKET
UPPER MIDDLE CLASS
LOWER UPPER CLASS
COMPANIES ( FOR THEIR MANAGERS )
15. Marketing mix 4ps
Product
Design their products according to customers’ needs, wants and
demands.
Price
Consider market price then fix cost
Place
Brought convenience to their customers
Promotion
Use electronic media and social media
16. People:
skilled labor for their organization
Process
process is systematic and efficient
Packaging
products don’t need to be packed
Purpose
vision is their purpose for which organization is
established
Physical evidence
provide proper documents and registration
21. CUSTOMER CHOICE AWARD
Product Suzuki Swift as
“Best 1300 cc Car in
Pakistan”.
Ceremony for the 7th
Consumers Choice
Award
At PC Hotel, Karachi on 22nd February, 2012
Mr. Raza Haroon, and Mr. Nisar Khoro
presented the award to Mr. Azam Mirza, Staff
General Manager Marketing, Pak Suzuki
Motor Company Ltd.
22. HIGHEST AWARD FOR PAK SUZUKI
On completion of 50,000 units of
Government of Punjab Taxi Scheme under
“Rozgar Scheme”.
On 2nd April,
2016 at Grand Hotel
Hamamatsu, Japan
Was handed
over by Mr.
Toshihiro Suzuki,
President
23. SUZUKI CERTIFIED USED CARS
(2016)
From Suzuki dealership
With one year warranty
With general documents
Inspected from Pak Suzuki engineers
24. CRITICISM
good brand image
manage their customers
offers delighted services
beneficial strategies
great range of products
CONCLUSION
lack of Luxury and semi-luxury cars
unable to compete with Corolla and Honda