1.
FOOTWEAR PROPOSAL
Ephlux Insights
11 June 2014

2.
PURCHASE BEHAVIOR
2Source: PWC

3.
SMARTPHONE USAGE
3
More than 55% of Canadians now own a smartphone
Sources: Euromonitor , Catalyst

4.
SMARTPHONE USAGE
4Source: ITBusiness

5.
CUSTOMER JOURNEY
HOW IT USED TO BE
5
Customer goes
to the shoe
store Likes the shoe
but the
size/color isn’t
available
There is a long
waiting line at
the payment
counter
Receives negative
feedback from
peers after
purchase
Faces post-
purchase
dissonance
OUTCOMES
• Spreads negative
Word of Mouth
for the retailer
• Results in lost
reputation AND
lost sales
• No attempt at
retaining loyal
customers

6.
OBJECTIVES
6
At Store
• Shorten the check-out process
• Avoid long lineups
• Increase footfall/sales
• Present a solution for a stock-out situation
Build a community
• Increase customer engagement with the brand AND its other users
• give them a platform to engage among themselves using a “common interest”
Trigger curiosity and incentivize customers
• Give them a reason to “come back”
Simplify the purchase process
Make the potential customers feel significant

7.
EPHLUX CX CLOUD
SOLUTION:
7

8.
8
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based

9.
9
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
CX Cloud prompts
Pinterest to
fetches user’s
interest & past
purchase behavior
& display relevant
shoes
CRM

10.
10
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
The App will display
availability of the
required SKU in the
nearest store. If an SKU
is out of stock, ‘request
restock’. Once available
in store, a push
notification will be sent
to the user.
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
InventoryManagement
CRM

11.
11
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
User makes payment
through credit card.
CX Cloud prompts the
inventory to subtract
the bought SKU from
its database
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
PaymentModule
Inventory
Management
Financials
Shipment/Delivery

12.
12
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Mark as Favorite Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
For the users
who wish to
TRY the shoe
before
purchasing it.
CRM

13.
13
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
The user gets to experience the
shoe in a physical setting similar
to his/her requirement s (e.g.
Party), in-store cameras take
pictures, which the user can
share on in-store screens, or on
their social media profiles for
feedback
In-StoreExperience

14.
14
Download Mobile App
Sign in Through
Pinterest or Register
Select Shoes
Favorite them Add to Cart & Purchase Online
Receive Home DeliveryGo to Store & request trial
Try shoe at the SET
Share on Social Media
& in Store Screen to
collect feedback
Purchase & pay In store Purchase & request home
delivery through App
CX CLOUD COMPONENT
Mobile Apps M-Commerce Social Apps Location Based Cloud Based
Customer chooses their
payment / delivery method
and leaves. Can either pay in
store or request home
delivery.
PaymentModule
Financials
Shipment/Delivery

15.
MOBILE APPLICATION
15
INTERFACE

16.
16

17.
ADDITIONAL FEATURES
17
The app will allow the users to Users
“create” their own shoes
Other users get to rate and
comment on them
Top rating user-made shoes get
introduced in-store and the creator
gets a pair for free!
This feature helps build An interactive “community” around the
Mobile App

18.
CUSTOMER JOURNEY
HOW IT IS NOW
18
Customer
selects the
shoe on the
Mobile App
Is notified of its
availability
beforehand
Has an option
of placing an
order, in case of
unavailability
Has an option of
receiving instant
feedback from
peers
Has the ease of
having it
delivered at
home
OUTCOMES
• Gives more value to
customer
• Streamlines inventory
management system
• Provides an awesome in-
store experience
• Engages the customers
in Personalized for every
customer
• Translates into customer
loyalty & retention
Is now a part of
a ‘community’
of like-minded
individuals

19.
GET IN TOUCH
19
Rida Zubairi
Idea Engineer
Rida.Zubairi@ephlux.com
Danish Haroon
Idea Engineer
Danish.Haroon@ephlux.com
www.ephluxinsights.com