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My tools @ridehf

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Documento preparado para el Thinktank12, aprendiendo herramientas entre todos.

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  • Soyez le premier à aimer ceci

My tools @ridehf

  1. 1. My tools_@ridehf #Thinkthank12 Evento 27-05-11
  2. 2. Introducción• Que me ha pillado el toro• Esta semana me puse a correr!• Intentare enseñarles dos herramientas que espero sean útiles?
  3. 3. 1.Twitrratr: vía TechCrunch
  4. 4. Twitrratr: Valoración de tweets
  5. 5. Twitrratr: Para Twitter• Seguimiento de tweets• Saber que hablan de ti• Clasifica el tono de los tweets• Panel de tres columnas: Negativo, Positivo y Neutro.• Made in USA• Es gratis
  6. 6. Lo más temido: que cuando entres a la caja de búsqueda salga!
  7. 7. Ejercicio Insitu Ejercicio Insituhttp://twitrratr.com/search/@chavezcandanga
  8. 8. Errores por semántica • @chavezcandanga pu-dre-te (Neutral) • @chavezcandanga anda a cagar! (Neutral) • @chavezcandanga will following chavez on twitter get me in trouble with the us government? (negativo)• @chavezcandanga is a socialist bastardo, and i dont understand why im following him! (negativo)
  9. 9. Desventajas• Va a lo estricto de la semántica para clasificar.• No es fiable• Confunde términos y clasifica por significado estricto• Limitaciones de idioma• Rastrea tweets en inglés• Para sacar comentarios: copy/paste.• No hay gráficos de tendencias
  10. 10. Utilidad • Cotilleo de Inicio • Aproximación a la Realidad • Te muestra puntos clave a monitorizar • Primera Impresión • Lo que hay detrás a simple vista • Valora y clasifica los comentarios en positivo, negativo y neutros • Muestra porcentajes
  11. 11. 1.Monitter: vía Mashable
  12. 12. Monitter: Para Rastreo en Twitter
  13. 13. Monitter: Para Twitter• Escaneo de tweets en tiempo real• A través de “keywords” se van generando columnas.• Ruido que se genera en torno a una marca• Comparativa y registro de tweets para productos, servicios, marcas.• Trendings tres columnas• Made in England: Alex Holt• Es gratis
  14. 14. Filtra búsquedas segúngeolocalización “Geocoding”
  15. 15. Geo Coding: Se puede indicar el rango de kilómetros cercanos para delimitar nuestra búsqueda
  16. 16. Permite dar respuesta:Envío de Tweets y Retweets
  17. 17. Extras_Monitter• http://www.monitter.com/widget/index.html• Te permite incorporar la herramienta en tu Blog y hacer busquedas en tu site.• Genera un RSS de «Twitter Search», por si queremos seguir escaneando a perpetuidad• Se puede filtrar por idiomas: español, inglés y alemán.
  18. 18. Ejercicio Insituhttp://www.monitter.com/#trends
  19. 19. Utilidad • Rastreo de Tweets en tiempo real. • Se actualiza rápidamente. • Extrae información por zonas. • Feed back a los tweets. • Tres “Display” a la vez • Búsquedas concretas en Twitter de manerahttp://socialfresh.com/wp-content/uploads/2011/02/community- simultáneamanager-300x234.jpg
  20. 20. Tomar ventaja? Tool en análisis? http://www.flickr.com/photos/_-amy-_/3613211943/
  21. 21. Twtpoll:http://kvapara2.wordpress.com/2011/05/26/como-hacer-preguntas-a-tus- clientes-a-traves-de-twtpoll/
  22. 22. Twpoll: Ejemplo Pregunta
  23. 23. Twpoll: Ejemplo Preguntahttp://twtpoll.com/r/36m0of
  24. 24. Twpoll: Ejemplo Preguntahttp://twtpoll.com/r/36m0of
  25. 25. Modalidad Gratis/Pagohttp://twtpoll.com/r/uhb5c2
  26. 26. SARAOS DEL MES JUNIOhttp://images.yodibujo.es/_uploads/membres/articles/20090105/5l4em_conciertos.jpg
  27. 27. Saraos del mes: 9 de JunioCódigo promocional 40% : DESCUENTO-M56B 116,82 eurosVia @juanmerodio
  28. 28. Saraos del mes: 13 de JunioEnviar e-mail: formación@aercomunidad.org Via@juanchocolate
  29. 29. Saraos del mes: 15 y 16 de Junio Código promocional 20% : OME 143,20 euros vía OMEXPO

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