I recently watched a webinar by Inman, a real estate news website, about the power of inbound marketing. Being a real estate daughter and girlfriend, and having an extreme passion for inbound marketing, I knew this was the webinar for me. This was a great refresher for me and I think the information given can definitely apply to everyone, even realtors. Without further adieu, here are my key takeaways from The Art Of Inbound Marketing For Real Estate: 6 Steps For Turning Strangers Into Clients

1. Inbound Is For
Everyone (Even
Realtors)
The R-Blog
By: Mary Cate Duffy

2. Inbound is marketing
made smarter

3. Consumers choose
brands that bring
them value
The average consumer does 79 days of
research and 80% start their research
process online

4. “If you have more money than brains, you should
focus on outbound marketing. If you have more
brains than money, you should focus on inbound
marketing.” – Guy Kawasaki

5. Your best advice shouldn’t be sitting in your
outbox to one person, it should be out there for
potential leads to see
Blogging.

6. Share who you are as a person, so other like-minded
people can reach out to you.
People like doing business with
other people

7. “If you don’t have a good landing page, it’s like
going fishing without a net: you might land a big
one on your hook, but you won’t be able to drag it
onto the boat.” – Beth Morgan, KISSmetrics

8. You are 21 more likely to convert a lead if
you contact them in the first five minutes
vs. the first 30.

9. 79% of consumers
trust online reviews
as much as
personal
recommendations

10. “Marketing without analytics is like
driving without a steering wheel.” –
Bryan Coe