Personal Brand Exploration - Riley Dickinson

PERSONAL BRAND EXPLORATION

Riley Dickinso
n

Project & Portfolio I: Week
1

June 2022

I’m Riley Dickinson, a 20 year old, type-1 diabetic, basketball
loving journalist from small town Ohio. I eat, sleep, and
breathe basketball. I love everything about it, and try to
consume as much information about it as possible, whether by
reading books, on social media, watching it on t.v. and more. I
love to talk about and analyze basketball, as well as write
about it in my spare time. I would love to have a long career in
the
fi
eld, whether on or off air, getting to be a basketball
journalist.
IDENTITY

I chose to make my fonts both "strong" and "friendly," two words from the
infographics in the reading. These are two words that will be important to
all of my personal branding. I used mostly "warm" colors to keep my
audience feeling warm and happy, and comfortable browsing my content. I
included several extremely "cool" colors, however, so that the audience
wasn't overwhelmed, and it remained sort of neutral. This, much like the
fonts, adds to the balance I wish to evoke from my personal branding.
FONTS AND COLORS

PROFESSION
Potential Job Titles
:

• Staff Write
r

• TV News Ancho
r

• News Reporte
r

BRAND ARCHETYPE - I am a very
creative individual, and use that to
my advantage in my writing and
anchoring. I enjoy looking for stats
and tidbits of information that may
not be covered very often, and
bringing attention to them.
NEWS ANALYST, REPORTER, OR JOURNALIST

TARGET AUDIENCE
Lenny Daniels
Outreach Plan
:

• I will attempt to reach Mr. Daniels by sending him a
message on LinkedIn, as he also oversees Bleacher
Report, which is where I want to work.
President at Turner Sports
Hiring Team
Outreach Plan
:

• I will email them using their contact info section of their
website. I will also reach out to Jackson Frank and
Nekias Duncan, two of my favorite basketball writers
who are employed by Basketball News.
basketballnews.com
Amy Riley Outreach Plan
:

• Amy Riley has a profile on LinkedIn,
where I will message her and reach out
about potentially writing for ESPN.
Sr. Recruiter at ESPN

GOALS
Short Term: (Immediately After Graduation, 2022)

• Write for my local newspaper’s sports departmen
t

‣ I will apply for my local newspaper’s sports
writing opening and call them as well as stop in
to their building and meet with their president
by July 2022.

Mid Term: (2022-2024)
Increase my confidence in marketing myself and apply
for Basketball News
‣ I will continue to gain confidence through my
new job writing for a newspaper, and use that
to reach out to more contacts, including those
at Basketball News by early 2023.

Long Term: (2024-Onward)
• Become a full time writer/online content creator for
Bleacher Repor
t

‣ By 2025, I wish to be working full time in this
industry. I know that I have the ability and
uniqueness to be successful.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Using Google Drive, Word, Adobe
SOFT
HARD
Novice / Adept / Expert
Analyzing Sports Statistics Novice / Adept / Expert
Organization Novice / Adept / Expert
Leadership Novice / Adept / Expert
Word Processing
SOFT
HARD
Novice / Adept / Expert
Video Creation & Editing Novice / Adept / Expert
Creative Writing Novice / Adept / Expert
Communications Novice / Adept / Expert

I help readers understand content by clearly
delivering it in an original way
.

PROMISE

CREDENTIALS
Work Experience
:

• Delivery Drive
r

• Cashier at Multiple Retailers
Education:

• High School Diploma, Kenton Senior
• Certificate of Sports Broadcasting, Full Sail University, 2022
Leadership Roles:

• Asst. Manager at Ridi’s 14, in
charge of paperwork two days a
week

COMPETITION
FIRST LAST NAME
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Proficiencies
:

• Skill 1 Goes Here - X endorsements


YOUR NAME
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

:

e

:



:

?


COMPETITION
FIRST LAST NAME
Noteworthy Experience
:

• Noteworthy experience goes her
e

• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

:



:

?

Industry Experience
:

Education
:

:

e

:



:

?


SPORTS JOURNALIST
For NBA lovers who desire an original voice, I
provide a new, yet relatable perspective on all
things basketball, I bring a creative voice,
uniqueness, and skillful writing to the table.
THE CREATIVE JUICE

NETWORKING &
MARKETING
Industry Events & Organization
s

• Sports Pro OTT US
A

‣ 2023 | Citi Field, New Yor
k

• SportsProMedia Web 3.0 Wee
k

‣ Aug 15-19 2022 | Remot
e

• SportsProMedia Broadcast Wee
k

‣ Oct 17-21 2022 | Remote
Digital Marketin
g

• Primary Content: I would like to write articles, as well as
create Youtube videos to discuss the NBA.

• Primary Tools: I would use Twitter and Instagram to promote
and distribute my content on a wider basis. I would post about
my content every time it comes out, so potentially daily or
every other day.
• Website: I will create one, and use links to my other social
medias, such as Twitter, Instagram and LinkedIn, to further
expand my visibility and network.

PROFESSIONAL DEVELOPMENT
Mento
r

• Someone who has went down a similar path as me
would be a perfect mentor for me. Someone who can
show me the ropes, and what skills I need to work on to
succeed in my field.
Formal Educatio
n

• Certificate of Sports Broadcasting, Full Sail University
Technical Skill
s

• Sports Writing Courses - Skillshare.com, Anytime,
Remote
• Microsoft Excel Courses - UDemy.com, Anytime,
Remote
• Personal Branding Mastery - UDemy.com, Anytime,
Remote
Soft Skill
s

• Interpersonal Dynamics - Purdue University, October
202
2

• Communication in Business- LinkedIn Learning,
Anytime, Remot
e

• Time Management Courses - Skillshare.com, Anytime,
Remote

RILEY DICKINSON
You know how there always seems to be something lacking in sports
media? Well, I happen to be that missing piece. In fact, I can tell you just
about anything you want to know, in a unique and personable way.
“

REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.). Retrieved June 12, 2022,
from https://www.onetonline.org/link/summary/27-3023.00

Amy Riley - Sr.. recruiter - ESPN | linkedin. LinkedIn. (n.d.). Retrieved June 13, 2022, from https://
www.linkedin.com/in/amy-riley-3629677

Bleacher report sees shakeup as CEO Howard Mittman departs. Front Of
fi
ce Sports. (2020, August 7).
Retrieved June 12, 2022, from https://frontof
fi
cesports.com/turner-sports-lenny-daniels-bleacher-
report-howard-mittman/

Broadcast week. SportsPro. (2022, May 13). Retrieved June 12, 2022, from https://
www.sportspromedia.com/event/broadcast-week/

Communication online training courses: Linkedin learning, formerly Lynda.com. LinkedIn. (n.d.).
Retrieved June 12, 2022, from https://www.linkedin.com/learning/topics/communication

Excel courses and training: Learn excel online for all levels. Udemy. (n.d.). Retrieved June 12, 2022, from
https://www.udemy.com/topic/excel/

Executive professional development. Purdue Masters. (2022, March 4). Retrieved June 12, 2022, from
https://programs.krannert.purdue.edu/executive-professional-development/professional-
development/?
utm_source=ppc&utm_campaign=professional_development&utm_content=brochure&gclid=Cjw
KCAjwnZaVBhA6EiwAVVyv9AdNAcQDbW-PlDzosrEKt-SZhUzM9Pvzh5aHF_5or-
LtGqwrnUnn9hoCs7QQAvD_BwE

Home. SportsPro OTT Summit USA. (2022, March 18). Retrieved June 12, 2022, from https://
usa.sportspro-ott.com/

NBA News and rumors, advanced NBA stats, NBA odds, Basketball News. NBA News and Rumors,
Advanced NBA Stats, NBA Odds, Basketball News. (n.d.). Retrieved June 12, 2022, from https://
www.basketballnews.com/

Online classes. Skillshare. (n.d.). Retrieved June 12, 2022, from https://www.skillshare.com/browse/sports-
writing

Online classes. Skillshare. (n.d.). Retrieved June 12, 2022, from https://www.skillshare.com/browse/time-
management?
locale=en&coupon=GOOG1MFREE&utm_source=Google&utm_medium=paidsearch&utm_cam
paign=Croud_Search_Google_US_US_EN_BOF_Non-
Brand&utm_term=&matchtype=&gclid=CjwKCAjwnZaVBhA6EiwAVVyv9LSHYNeIEwGHh_
mizBjGCMJ-w9uPLeDh3U_AXXsJ-39xLh6_mzNUsRoCz-gQAvD_BwE

Tom Gerencer, C. P. R. W. (2022, May 2). Hard skills vs soft skills: List of examples for your resume. zety.
Retrieved June 12, 2022, from https://zety.com/blog/hard-skills-soft-
skills#:~:text=Soft%20skills%20are%20traits%20that,campaign%20management%2C%20and%2
0
fi
nancial%20forecasting.

Web 3.0 Week. SportsPro. (2022, May 19). Retrieved June 12, 2022, from https://www.sportspromedia.com/
event/web-3-0-week/

Personal Brand Exploration - Riley Dickinson

Recommended

Recommended

More Related Content

Similar to Personal Brand Exploration - Riley Dickinson

Similar to Personal Brand Exploration - Riley Dickinson (20)

Recently uploaded

Recently uploaded (20)

Personal Brand Exploration - Riley Dickinson