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Data Decay: Why Your CRM Data SUCKS

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Data Decay: Why Your CRM Data SUCKS

  1. 1. CONTACT DATA DECAYS YOU HAVE A CRM PROBLEM Wrong phone number The company was acquired Wrong title I have duplicates The data is old The emails don’t work My CRM data sucks I just called someone who’s been dead for a year Have a deeper understanding to the nature of the problem Be informed when choosing a vendor Define best practices to minimize bad data Help you be an advocate for change management Remove unrealistic expectations Understand how your CRM decisions effect data So what is the why? SHORT ANSWER If each deal is worth $10,000 that’s $4.3 million in lost deals 1,200 new accounts per year 36% decay rate 432 bad records Data Decay rate Data Decay rate of your data is already bad 4% 36% 20% LONG ANSWER per month per month Accelerate revenue through smart data WHY DATA DECAYS The National U.S. average of a job length is 54 months 75 phone numbers change every 30 minutes Change in title or promotion Change in working location Change of phone number Change of department Change of area code Merger or acquisition 1 2 3 4 30minutes Update your CRM contact data every 60-90 days Use tools & automated programs to keep data fresh Work with data experts to stay on top of your data 1 2 3 THE COMPLETE DATA QUALITY GUIDE bit.ly/Data-Quality-Guide DATA DECAYDATA DECAY WHY YOUR CRM DATA SUCKS DATA DECAY IF YOU'VE HEARD ANY OF THESE COMMENTS... IF YOU UNDERSTAND THE WHY, YOU WILL BE ABLE TO... For CRM and marketing automation solutions THE SOLUTION

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