We web company profile
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We web company profile
- 1. WE FASHION COMPANY INTRODUCTION PRESENTED BY WE FASHION • JUNE 2010
- 2. COMPANY INTRODUCTION WE FASHION • JUNE 2010 CONTENTS LET’S INTRODUCE WE FASHION WE THE BRAND BRAND POSITION WE STRATEGY OUR CUSTOMERS COLLECTIONS STORES & STAFF LIVING THE BRAND
- 3. COMPANY INTRODUCTION WE FASHION • JUNE 2010 LET’S INTRODUCE WE FASHION LET’S INTRODUCE WE FASHION
- 4. WE STORE NIJMEGEN • MARCH 24th, 2010
- 5. WE STORE NIJMEGEN • MARCH 24th, 2010
- 6. WE STORE NIJMEGEN • MARCH 24th, 2010
- 7. COMPANY INTRODUCTION WE FASHION • JUNE 2010 Every second someone makes a purchase in one of the 230 WE shops in Europe.
- 8. WE STORE NIJMEGEN • MARCH 24th, 2010
- 9. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 10. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 11. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE Fashion sells more than six million T-shirts each year.
- 12. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 13. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 14. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 15. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE Fashion sells more than 200.000 suits each year.
- 16. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 17. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 18. COMPANY INTRODUCTION WE FASHION • JUNE 2010
- 19. COMPANY INTRODUCTION WE FASHION • JUNE 2010 If you start off in Amsterdam and tie together all the jeans that WE Fashion sells every year, you can reach: Berlin with the men’s jeans (648 km); Luxembourg with the women’s jeans (371 km); and Bern with the kids’ jeans (875 km).
- 20. WE THE BRAND
- 21. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND – OUR HISTORY WE started in 1917 as a wholesale retailer. In 1962, we opened our first shop in Amsterdam with the name Hij Menswear, followed in 1986 by ZIJ Womenswear. The two merged into one business in 1999. What else could we call ourselves, but WE?
- 22. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND - TODAY WE Fashion is an international fashion company. With approximately 230 stores And 3.000 employees, WE Fashion is represented in the Netherlands, Belgium, Germany, France, Luxembourg and Switzerland. The organization's international distribution centre and head office are based in Utrecht, the Netherlands. WE Fashion is part of Logo International, a fashion group that owns a number of well-known wholesale and retail fashion companies, Including O’Neill, Beldona, Setpoint and Waalwear Men and Kids.
- 23. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND - TODAY Stores The Netherlands 123 Belgium 35 Germany 32 France 9 Luxembourg 1 Switzerland 30 = 230 Employees The Netherlands 1.800 Belgium/France/ Luxembourg 500 Germany 450 Switzerland 250 = 3.000
- 24. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND – OUR MISSION WE INSPIRE PEOPLE TO HONOUR THEIR PERSONAL STYLE.
- 25. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND – OUR VALUES WE ARE PURE We’re open, clear and take a no-nonsense approach to everything we do. WE ARE INSPIRING We encourage people to develop and express their own sense of style. WE ARE SURPRISING We dare to be funny and we dare to be different.
- 26. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND – OUR SIGNATURE WE Fashion develops contemporary collections with a North European feel. Collections that are easy to combine. Not just with articles of clothing from the WE Fashion collection, but also with anything that you already have in your wardrobe.
- 27. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE THE BRAND – OUR PROMISE
- 28. Page 27 COMPANY INTRODUCTION WE FASHION • JUNE 2010 BRAND POSITION – WE MEN Our main competitors
- 29. Page 28 COMPANY INTRODUCTION WE FASHION • JUNE 2010 BRAND POSITION – WE WOMEN TRADITIONAL CLASSIC MODERN MODERN PROGRESSIVE CLASSIC HIGH Avg Unit Retail Price DKNY Hugo Boss Diesel Max Mara Tommy G-Star Hilfiger denim In-Wear DEPT Mexx DESIGNER REMIX Esprit Zara Vögele Mango Vanilia JBC M. Etam Sting Vero Moda V&D H&M C&A LOW Our main LOW Fashion Sensibility HIGH competitors
- 30. COMPANY INTRODUCTION WE FASHION • JUNE 2010 KIDS POSITIONING Page 29 BRAND POSITION – WE KIDS TRADITIONAL CLASSIC MODERN MODERN PROGRESSIVE CLASSIC HIGH Avg Unit Retail Price Diesel G-Star RARE Mexx Vögele Esprit Scotch & Soda JBC ZARA H&M V&D C&A LOW Migros Our main LOW Fashion Sensibility HIGH competitors
- 31. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE STRATEGY – 3 STEPS 3. ACCELERATE Further Country differentiation Expand Girls, Accessories, E-commerce, Franchise Add new countries 2. EXPLORE GROWTH OPTIONS Set up further country differentiation Pilot Girls, Accessories, Pilot E-commerce / Franchise Improve product availability Test/Pilot further growth area’s 1. BUILD FOUNDATION Improve Processes and Capabilities Improve Positioning & Product Prepare the organization for growth
- 32. COMPANY INTRODUCTION WE FASHION • JUNE 2010 WE STRATEGY – OUR WORLD IS CHANGING Our future processes are defined by SPEED & INTEGRATION
- 33. WE STRATEGY - OUR WORLD IS CHANGING
- 34. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR PROFILE CUSTOMERS
- 35. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - CHRIS
- 36. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - CHRIS
- 37. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - CHRIS
- 38. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - LISA
- 39. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - LISA
- 40. COMPANY INTRODUCTION WE FASHION • JUNE 2010 OUR CUSTOMERS - LISA
- 41. COMPANY INTRODUCTION WE FASHION • JUNE 2010 COLLECTIONS WE Fashion is a fashion brand that makes it easy to create your own style. Our collections span every user moment from casual to smart and business. The entire collection is designed to combine into looks for every occassion and every style.
- 42. COMPANY INTRODUCTION WE FASHION • JUNE 2010 COLLECTIONS WE: collection for men and women within the Casual, Smart and Business segments. The WE Boys and WE Girls collections are sold under the WE label too. Blue Ridge: for all WE Fashion denim collections. WE Ultimate: top-quality collection for customers with refined taste. Available for Men in Smart and Business. WE Fundamentals: pure, top-quality products. 100% available. 100% affordable. For Men, Women and Kids.
- 43. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF
- 44. COMPANY INTRODUCTION WE FASHION • JUNE 2010 NEW STORE CONCEPT NIJMEGEN HARDERWIJK HAMBURG ELBE WOLUWE/BRUSSELS DORDRECHT
- 45. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – NEW STORE CONCEPT ©RVDA
- 46. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – NEW STORE CONCEPT ©RVDA
- 47. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – NEW STORE CONCEPT ©RVDA
- 48. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – NEW STORE CONCEPT ©RVDA
- 49. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – ROLL OUT NEW STORE CONCEPT AMSTERDAM (2010) NIJMEGEN (2010) HAMBURG 2X (2010) BRUSSELS (2010) VIENNA 2X (2010) LUZERN (2010)
- 50. COMPANY INTRODUCTION WE FASHION • JUNE 2010 STORES & STAFF – NEW STORES The store requirements for Shopping centre requirements are: flagship, medium and small stores are: Type Flagship Medium Small Shopping centre Minimum m² 600 - 1000 400 - 600 300 - 400 Minimum m² 20.000 Frontage 12 - 16m 12 - 14m 9 - 12m Preferences groundfloor Men required required optional Minimum % fashion 60 - 80 Women required optional optional Boys required optional optional Girls required optional optional Catchment area: Minimum 200.000 inhabitants A1 locations
- 51. COMPANY INTRODUCTION WE FASHION • JUNE 2010 LIVING THE BRAND – OUR COMPANY CULTURE
- 52. COMPANY INTRODUCTION WE FASHION • JUNE 2010 LIVING THE BRAND – WE CARE We are SA8000 certified. We are members of the BSCI. By the end of 2012, 10% of our collection will be made from sustainable materials. We donate leftover clothing to charitable organizations. We focus on Fashion & Education. We believe education is the only route to create a sustainable World and WE working environment.
- 53. COMPANY INTRODUCTION WE FASHION • JUNE 2010 THANKS!