Google follows a culture that emphasizes intellectual curiosity, diversity of perspectives, and allowing employees to express themselves. They aim to create an inclusive environment through initiatives like diversity events and benefits like adoption assistance. Google also works to increase diversity among its workforce through groups for various ethnicities and genders. The company's culture and focus on employees has contributed to its success and growth since it was founded in 1998.

1. ORGANISATIONAL CULTURE OF
GOOGLE
AMITY SCHOOL OF
BANKING,INSURANCE AND
ACTURIAL SCIENCE
Made By: Submitted To:
Rishebh Clement Ms. Mamta Sharma
MBA – I&FP
Roll No. - 11

2. INTROUCTION
• Organizational culture means a common perception held by the
organization's members.
• Google follows the corporate culture.
• Google’s mission is to organize the world’s information and make it
universally accessible and useful.
• Google is home to countless communities of unique people.
• They offer hundreds of internal groups and clubs ranging from
runners at Google to theatre lovers and game developers. Many of
these groups are actively engaged in supporting diversity initiatives
both at Google, and in their communities.
• Google Company has packed a lot into a relatively young life. Since
Google was founded in 1998, we’ve grown to serve hundreds of
thousands of users and customers around the world.
• Founders Larry Page and Sergey Bring met at Stanford University in
1995. By 1996, they had built a search engine (initially called
Backrub) that used links to determine the importance of individual
Webpages.

3. CULTURE AT GOOGLE
• At Google, being you is a job requirement. When they encourage
Google’s to express them, they really mean it.
• Intellectual curiosity and diverse perspectives drive their
policies, their work environment and our profits. It's the amazing
diversity of Google’s that allows them to do extraordinary things.
• Google provides some links to follow his culture:
1. Celebrating a culture of diversity: In 2010 they organized the
6th sense a weeklong event with the theme of "diversity and
inclusion" a first in Google india.Over 750 gougers enthusiastically
participated in this initiative to increase employee sensitivity and
awareness of differences across genders, cultures, and sexual
orientation.
2. Awards: Google awarded with many awards here some of them
• National Association of the Deaf (NAD) Accessibility Award
• International Gay and Lesbian Chamber of Commerce Award
(IGLCC): 2nd place 2010
• Hispanic Bar Association of Orange County - Corporate Citizen
Award
• UK IT Industry Awards: Organizational Excellence, Diversity
in IT Award

4. 3. Benefits: The people we hire that make Google’s culture what it is.
Google’s are smart. They are inclusive, open and transparent, and they
care. Google’s want to improve the world.
This creates a sense of community that brings people to Google, and it’s
why they stay and this is not by accident. Google works hard to ensure
an inclusive culture where people can come to work, be themselves and
thrive. Below are some of our programs and benefits that are specifically
focused on creating an inclusive environment for all of our Google’s.
• Adoption Assistance
• Day Care
• Mother's Rooms
• Maternal/Paternal Leave Program
• Domestic Partnership Programs
• Accommodation Policies (including those for visually, mobility
and hearing impaired Google’s)
• Transgender and Transitioning Workplace Support
4. Equal opportunities: Employment is based upon individual merit
and qualifications directly related to professional competence.
 They strictly prohibit unlawful discrimination or harassment of
any kind, including discrimination or harassment on the basis of
race, color, religion, veteran status, national origin, ancestry,
pregnancy status, sex, gender identity or expression, age, marital
status, mental or physical disability, medical condition, sexual
orientation or any other characteristics protected by law.
 They also make all reasonable accommodations to meet their
obligations under laws protecting the rights of the disabled.

5. DIVERSITY IN GOOGLE’S
WORKFORCE
• Google has unique pattern of work but there is some minor
diversity which makes it effective.
• Asians at Google: Asian Google Network (AGN)
 The Asian Google Network was formed in 2007 with the
goal to support employee retention and career advancement,
educate Google employees concerning Asian American
culture and perform community outreach.
 They accomplish this by enabling professional development,
networking, mentorship, community service and knowledge
sharing.
 Active AGN chapters in the U.S. include Ann Arbor, Boston,
Mountain View, New York, and San Francisco.
• Blacks at Google: BGN: The Black Google’s Network
 The mission of the Black Google Network (BGN) is to
attract, recruit, retain and develop Black talent at Google.
Since its establishment, BGN has been actively involved in
supporting diversity at Google and in the communities in
which we operate.
 In June 2006, the Black Google Network (BGN) began as a
mailing list for Black people at Google to communicate and
establish a community.
 BGN members volunteered to attend numerous campus
recruiting efforts and help spread the word about Google’s
diversity efforts.

6. • Women at Google: Google sponsors a variety of internal
workplace programs to ensure that it is a great place for women to
work, and sponsors external organizations and initiatives designed
to promote Science, Technology, Engineering, and Mathematics
(STEM) education among women, from middle school girls to
female university students.
• Google Women Engineers Network (GWE): The GWE
International Network is a group of passionate female engineers
that strives to create a community among members and connect
with girls and women around the world.
• In offices around the world, GWE members create communities,
reach out to local youth, and support Google's numerous education
initiatives to generate a greater interest in STEM among girls and
women.
• Women’s Leadership Community (WLC): The Women's
Leadership Community (WLC) at Google is a platform for
connecting our senior female Google’s.
• The goal of the WLC is to address leadership challenges in
support of personal and professional development, and has
active chapters throughout North America, Europe and Asia.

7. PRODUCTS AND SERVICES
• They provide a variety of services for people and businesses.
• With all their technologies from search to Chrome to Gmail their
goal is to make it as easy as possible for you to find the
information you need and get the things you need to do done.
• These programs form the backbone of their own business; they’ve
also enabled entrepreneurs and publishers around the world to
grow theirs.
• Their advertising programs, which range from simple text ads to
rich media ads, help businesses find customers, and help publishers
make money off of their content.
• They also provide cloud computing tools for businesses that save
money and help organizations are more productive.
• They build products that they hope will make the web better and
therefore your experience on the web better. With products like
Chrome and Android
• They want to make it simpler and faster for people to do what
they want to online. They’re also committed to the open web, so
they’re involved in various projects to make it easier for
developers to contribute to the online ecosystem and move the
web forward.

8. ROAD MAP FOR GOOGLE
 Google Inc.: Larry and Sergey named the search engine they built
“Google,” a play on the word “googol,” the mathematical term for
a 1 followed by 100 zeros. Google Inc. was born in 1998, when
Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to
that entity which until then didn’t exist.
 Out of the office: The first “Google doodle” in 1998 was intended
to let visitors to the homepage know that Google’s minders were
offline at the Burning Man Festival in Nevada. There’s now a team
of “doodlers” and they’ve posted more than 1,000 different
doodles on homepages worldwide.
 Do-It-Yourself ads: In 2000, we introduced Ad Words, a self-service
program for creating online ad campaigns. Today our
advertising solutions, which include display, mobile and video ads
as well as the simple text ads we introduced more than a decade
ago, help thousands of businesses grow and are successful.
 Gmail: no joke: On April Fools' Day in 2004, we launched Gmail.
Our approach to email included features like speedy search, huge
amounts of storage and threaded messages.
 Gone public: Our Initial Public Offering of 19,605,052 shares of
Class A common stock took place on Wall Street on August 18,
2004.

9.  Location: We acquired digital mapping company Keyhole in
2004, and launched Google Maps and Google Earth in 2005.
Today Maps also features live traffic, transit directions and street-level
imagery, and Earth lets you explore the ocean and the moon.
 Broadcast yourself: In 2006, we acquired online video sharing
site YouTube. Today 60 hours of video are uploaded to the site
every minute. Cat videos, citizen journalism, political candidacy
and double rainbows have never been the same.
 The little green robot arrives: Amidst rumors of a “Gphone,” we
announced Android—an open platform for mobile devices—and
the Open Handset Alliance, in 2007.
 The comic heard ‘round the world : Word got out about Google
Chrome a day ahead of schedule when a comic book introducing
our new open source browser was shipped earlier than planned.
We officially launched on September 2, 2008.
 CEO and chairman: Word got out about Google Chrome a day
ahead of schedule when a comic book introducing our new open
source browser was shipped earlier than planned. We officially
launched on September 2, 2008.
 Google+ : In June 2011, we introduced the Google+ project, aimed
at bringing the nuance and richness of real-life sharing to the web,
and making all of Google better by including people, their
relationships and their interests.

10. THINGS THEY KNOW TO BE TRUE
They first wrote these “10 things” when Google was just a few years
old. From time to time they revisit this list to see if it still holds true.
They hope it does and you can hold them to that.
 Focus on the user and all else will follow.
 Since the beginning, they have focused on providing the best user
experience possible. Whether we’re designing a new Internet
browser or a new tweak to the look of the homepage, we take great
care to ensure that they will ultimately serve you, rather than our
own internal goal or bottom line.
 Our homepage interface is clear and simple, and pages load
instantly.
 Placement in search results is never sold to anyone, and advertising
is not only clearly marked as such, it offers relevant content and is
not distracting.
 It’s best to do one thing really, really well.
They do search. With one of the world’s largest research groups
focused exclusively on solving search problems, they know what
they do well, and how they could do it better.
Through continued iteration on difficult problems, they have been
able to solve complex issues and provide continuous improvements
to a service that already makes finding information a fast and
seamless experience for millions of people.
 Fast is better than slow.
They know your time is valuable, so when you’re seeking an
answer on the web you want it right away and they aim to please.
They may be the only people in the world who can say our goal is
to have people leave our website as quickly as possible.

11.  Democracy on the web works.
Google search works because it relies on the millions of individuals
posting links on websites to help determine which other sites offer
content of value. They assess the importance of every web page using
more than 200 signals and a variety of techniques, including our
patented Page Rank algorithm, which analyzes which sites have been
“voted” to be the best sources of information by other pages across the
web.
 You don’t need to be at your desk to need an answer.
The world is increasingly mobile: people want access to information
wherever they are, whenever they need it. They’re pioneering new
technologies and offering new solutions for mobile services that help
people all over the globe to do any number of tasks on their phone, from
checking email and calendar events to watching videos, not to mention
the several different ways to access Google search on a phone
 You can make money without doing evil.
Google is a business. The revenue we generate is derived from offering
search technology to companies and from the sale of advertising
displayed on our site and on other sites across the web. Hundreds of
thousands of advertisers worldwide use Ad Words to promote their
products; hundreds of thousands of publishers take advantage of our
Sense program to deliver ads relevant to their site content. To ensure that
we’re ultimately serving all our users (whether they are advertisers or
not), we have a set of guiding principles for our advertising programs
and practices
 There’s always more information out there.
Once they’d indexed more of the HTML pages on the Internet than any
other search service, our engineers turned their attention to information

12. that was not as readily accessible. Sometimes it was just a matter of
integrating new databases into search, such as adding a phone number
and address lookup and a business directory. Other efforts required a bit
more creativity, like adding the ability to search news archives, patents,
academic journals, billions of images and millions of books. And our
researchers continue looking into ways to bring the entire world’s
information to people seeking answers.
 The need for information crosses all borders.
Our company was founded in California, but our mission is to facilitate
access to information for the entire world, and in every language.
To that end, we have offices in more than 60 countries, maintain more
than 180 Internet domains, and serve more than half of our results to
people living outside the United States.
They offer Google’s search interface in more than 130 languages, offer
people the ability to restrict results to content written in their own
language, and aim to provide the rest of their applications and products
in as many languages and accessible formats as possible.
 You can be serious without a suit.
Their founders built Google around the idea that work should be
challenging, and the challenge should be fun. They believe that great,
creative things are more likely to happen with the right company
culture–and that doesn’t just mean lava lamps and rubber balls.
 Great just isn’t good enough.
Through innovation and iteration, they aim to take things that work well
and improve upon them in unexpected ways.

13. 7 Secrets of Google’s Epic Organizational
Culture
It’s no surprise that Google has topped the list of Fortune 100’s “Best
Companies to Work for” yet again this year for a grand total of four
times.
Their jaw-dropping company campus Googleplex is enough to make any
professional drool for an opportunity to work for the world’s largest
search engine.
But as much as Google’s headquarters brim with on-site benefits, the
true formula behind their success lies in the intangible:
anorganizational culture that is the paragon for every company across
all industries.
let’s take a look at some 7 secrets of Google’s great organizational
culture :
1. Thorough Hiring Process For The Brightest And The Best
Google receives over 1 million resumes each year, with less than
0.5% of all applicants actually being hired.
2. Making HR Into A Science
Using numbers to maximize the potential of their employees is one
of the things that Google does best
3. Casual, Democratic Atmosphere
Google is what one would call a “flat” company, with smaller
number of middle managers and an upper management that is too
hands-on to be categorized as separate, authority figures.

14. 4. Clear Mission And Values: Why You Do What You Do
Having a clearly articulated mission that is prominently
communicated to all employees cultivates an intentional culture –
an environment where people know why they do what they do, and
love their work all the more for it
5. Practicing Transparency And Open-Door Environment
Companies that value collaboration and encourage transparency
will develop a positive atmosphere in the office that can only make
its people more productive.
6. Employee Recognition For Small And Big Contributions
Recognitions like The Founders’ Award provides incentives for
employees to do the best work they can do, the rewards from
which, paid in the form of Google Stock Units that vest over time,
are pretty enticing.
7. Organizational Culture Boosted By Community Engagement
Outside Of Work
Events like Googlefest provide opportunities for employees to
become involved in community building and training. Promoting
social gatherings in general will allow co-workers to find different
ways to connect with each other aside from the work setting.

15. CONCLUSION
 Google is great search engine for information
 People can learn most of things from Google.
 Google is link for two people who are at different area.
 Google create whole world at small screen.

16. BIBLIOGRAPHY
 http://www.google.com/diversity/index.html
 http://static.googleusercontent.com/external_content/untrusted_dlc
p/
 www.google.com/en//diversity/pdf/Google-Diversity-and-
Inclusion-2011-Annual-Report.
 www.google .com
 http://www.officevibe.com/