PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.

1. Prepared By:
Gaurav Dwivedi
Submitted To:
DR. ANUBHA mam

2. Contents:
 HISTORY
 BOARD OF DIRECTOR
 PRODUCT AND BRAND
 COMPETITOR & ANALYSIS
 ORGANIZATIONAL CHART
 SWOT ANALYSIS
 PEST ANALYSIS
 CONCLUSION

4.  1939–1950: ”Twice as Much for a Nickel”
 1950: ”More Bounce to the Ounce”
 1950–1957: ”Any Weather is Pepsi Weather”
 1957–1958: ”Say Pepsi, Please”
 1961–1964: “Now It’s Pepsi for Those Who Think Young”
 1964–1967: ”Come Alive, You’re in the Pepsi Generation”
 1967–1969: ”(Taste that beats the others cold) Pepsi Pours It On”.
 1969–1975: ”You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give”
 1977–1980: ”Join the Pepsi People (Feeling Free)”
 1980–1981: ”Catch That Pepsi Spirit”
 1981–1983: ”Pepsi’s got your taste for life”
 1983–1984: ”Pepsi Now! Take the Challenge!”
 1984–1988 and 1990-1991: ”Pepsi. The Choice of a New Generation”
 1989: ”Pepsi. A Generation Ahead”
 1991–1992: “Gotta Have It”/”Chill Out”
 1992: “The Choice Is Yours”
 1992–1993: ”Be Young, Have Fun, Drink Pepsi”
 1993–1994: ”Right Now”
 1994–1995: ”Double Dutch Bus”
 1995: ”Nothing Else is a Pepsi”

5.  1995–1996: ”Drink Pepsi. Get Stuff”
 1996: “Change The Script”
 1997–1998: ”Generation Next”
 1998–1999: “It’s the cola” (100th anniversary commercial)
 1999–2000: “For Those Who Think Young”/”The Joy of Pepsi-Cola”
 2003: ”Its the Cola”/”Dare for More”
 2006–2007: “Why You Doggin’ Me”/”Taste the one that’s forever young”
 2007–2008: ”More Happy”/”Taste the one that’s forever young”
 2008: ”Pepsi is #1″
 2008–present: ”Something For Everyone”
 2009–present: “Refresh Everything”/”Every Generation Refreshes the World”
 2010–present: “Every Pepsi Refreshes The World”
 2011–present: ”Summer Time is Pepsi Time”
 2011–present: ”Born in the Carolinas”
 2012: ”Where there’s Pepsi, there’s music” – used for the 2012 Super bowl
commercial
 2012: ”Live For Now”
 2012: ”Change The Game”
 2012: “The Best Drink Created Worldwide”

6. Our Mission
“Our mission is to be the world's premier consumer products company focused
on convenient foods and beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and enrichment to our employees,
our business partners and the communities in which we operate. And in everything
we do, we strive for honesty, fairness and integrity.’
OurVision
"PepsiCo's responsibility is to continually improve all aspects of the world in which
we operate – environment, social, economic – creating a better tomorrow than
today."
“Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.”

7. • In 1893, Pepsiwas first introduced as "Brad'sDrink", inNew
Bern,NorthCarolina,UnitedStates.
• Itwas later labeledasPepsiCola.
• In 1903,Bradhammoved the bottling of Pepsi-Cola fromhis
drugstore to a rented warehouse. That year, Bradham sold
7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles,
andsales increasedto19,848gallons.
• In 1909, automobile race pioneer Barney Oldfield
was the first celebrity to endorse Pepsi-Cola.

8. In 1926, Pepsi received its first logo redesign since the original design of
1906.
In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company
entered bankruptcy.
On 1922 and 1933, The Coca-Cola Company was offered the opportunity
to purchase the Pepsi-Cola company, and it declined on each occasion.
1959 Crawford was appointed to the Board of Directors of Pepsi-Cola.
1975 Pepsi introduced thePepsi Challengemarketing campaign .

9. 1996,PepsiCo launched the highly successfulPepsi Stuffmarketing strategy.
 2007,PepsiCo redesigned its cans for the fourteenth time.
 2008, Pepsi overhauled its entire brand, simultaneously introducing a
new logo and a minimalist label design.
 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the Cup“ new
campaign
 2012, Pepsi introducedPepsi Next, a cola with half the calories of regular Pepsi.
 2013, Pepsi for the first time in 17 years reshaped its 20-ounce bottle,

11. Aquafina bottled water goes through a state-of-the-
art purification process so that you get the
refreshment your body craves in its purest form
CHEETOS Snacks are the playfully
mischievous cheesy crunch that add a little
lighten-up moment to any day.
Proof positive, you simply can’t eat a Cheetos
Snack without smiling. The CHEETOS brand
strives to provide consumers with fun times
every step of the way
Wherever smiles happen and happiness is
celebrated, you’ll find LAY'S potato chips.
From backyard BBQs and birthday parties to
4th of July picnics, LAY'S chips are there to
share the moment. It’s no wonder these
deliciously fresh-tasting and perfectly crispy
potato chips have been America’s..

12. Made with natural ingredients, new 100%
Natural Lipton Iced Tea unlocks the natural
goodness of tea, blending it with delicious
flavors to hydrate and refresh you.
Tropicana, the strongest name in juices, extends
the PepsiCo portfolio of brands with plenty of
nutritious, high-quality flavors. Tropicana
Products, Inc. is the leading producer and
marketer of branded fruit juices. Its products
are marketed in the U.S. under a variety of
brand names, including...
Mountain Dew exhilarates and quenches with
its one of a kind great taste.
Pepsi - the bold, refreshing, robust cola.

13. 
PepsiCo

14. The PepsiCo challenge (to archrival Coca-Cola) never loses its fizz for the
world's #2 carbonated soft drink maker. Pepsi products are available in 200-plus
countries; the US generates 50% of sales. The company operates its own bottling
plants and distribution facilities.
-The Coca-Cola Company
-Mondelez International, Inc. Company
-Dr Pepper Snapple Group, Inc. Company

15. carbonated soft
drink
Maker
nonalcoholic
beverage
company
Kraft Foods
maker
soda and
Snapple drinks

16. 1. Pepsi and Coca Cola are two international soft-drink giants which control most of the
soft-drinks beverage business in the world.
2. Pepsi has the following brands under its umbrella: Pepsi, Tropicana, Mountain Dew,
Quaker, Aquafina, 7Up, Lays, etc. Coke on the other hand has the following brands:
Coca Cola, Coke light, Diet - coke, Kinley water, Kinley Soda, Fanta, Sprite, Thums
Up etc.
3. . Pepsi and Coke command over 95% of the soft-drink market in India. However Coke
continues to outsell Pepsi most areas of the world but in India and Pakistan and some
other countries, PepsiCo fares far better than coke.

18. It includes Frito-Lay North America, Quaker all
Latin American food.
Its snack businesses including the sabritas and game business includes in Mexico.
It contain Tropicana and all Latin
American beverage.
It contain customer management for food service and fountain businesses.
It includes all PepsiCo businesses in Uk,
Europe, Asia and Middle East.
In Uk it declared new product of the year by marketing week magazines.
In Asia it strong growth in savory snacks in China and Thailand.
In Middle East the Lays brand helped drive to share gains in Turkey

20. PepsiCo products are served to more than 10 million stores per week in more
than 200 countries
More than $2 billion spent on advertising over 2012 resulted in PepsiCo’s
growing market share over its main
competitors, including Coca Cola Company, which spent even more on
advertising.
According to New York Times food industry writer Melanie Warner,
PepsiCo, by many critics, is considered to
be most proactive and progressive food company.

21. PepsiCo usually prices its products lower than its competitors. Low price is
associated with low quality and
PepsiCo products are usually perceived as ones
The Coca Cola Company has the largest share market of beverages in the
world and much stronger brand
awareness than Pepsi, placing it at competitive disadvantage
PepsiCo’s net profit margin is 9.7% compared to Coca Cola’s 18.55% and
Nestlé’s 11%

22. The same opportunity PepsiCo has in growing its revenue selling snacks as
this market is also expected to grow.
Consumption of bottled water is expected to grow both in US (PepsiCo’s
largest bottled water market) and the rest of the world
Due to many programs to fight obesity, demand for healthy
food and beverages has increased drastically. PepsiCo has an opportunity to
further expand its product range with
beverages and snacks that have low amount of sugar and calories

23. Consumers around the world become more health conscious and reduce
their consumption of carbonated drinks, drinks that have large amounts of
sugar, calories and fat
Water is becoming scarcer around the world and increases in both cost and
criticism for PepsiCo over the large amounts of water used for production.
PepsiCo’s gross profit margin was decreasing over the past few years and
may continue to decrease due to higher water and other raw material costs.

25. 1. PepsiCo is non alcoholic beverage
and has to follow regulated by FDA
with consistency.
2. It deals in different markets and every
market has its own policies and procedures that
are either stringent or either relaxed. Specially
cross border situations are very different and
Pepsi has to adapt to these changes accordingly.
3. PepsiCo’s competitors use
competitive pricing strategy and Pepsi
has to always keep this in mind.
4. PepsiCo has to also deal with government’s
focus on stricter water pollution norms and land
acquisition for new factories in different
countries.

26. 1. Usually whenever there is an economic
downturn faced by the economy,
companies sales are badly affected and
they have to restructure their strategies.
2. The economic in 2008 was in Pepsi’s
favor. It resulted in increased sales of its
beverages as people were jobless and were
sitting at home, spending more time with
family and friends.
3. Availability of labor is another very
important economic factor .In some
countries the labor is quite expensive and
if it’s cheap then sometimes labor is not
well trained.
4. The economic impacts of such
movements are serious because these
affect the growth.

27. 1. Lifestyle has great influence on the use
of Pepsi products, and their advertisements
are designed accordingly.
2. PepsiCo introduced plastic bottles and
cans and came up with innovative and
newer designs.
3. Introduction of PepsiCo products in the
international market requires an in depth
study of the local social structure.

28. 1. With the technologies coming in, companies
have changed their strategies and operations
accordingly. A recent trend that has been seen
and something that almost every company is
inclining toward is Social Media.
2. Pepsi is influenced by the modern
manufacturing techniques applicable to their
business divisions of soft drinks, juices, and
snack food.
3. Pepsi has to focus on the latest distribution
techniques, and other technological advances in
their industry.

29. 1. PepsiCo is always looking into the future, trying to make the company most
profitable and suiting to its
shareholders.
2. PepsiCo is also reformulating its Aquafina Alive water with a new sweetener
blend that has fewer calories.
3. More focus on sales of Gatorade
4. New policy of the company should be introduced before the competitors
launch those policies.
5. A healthy relationship should be developed by the company’s executives with
the dealers.
6. All the factors involved in pest analysis have a great impact on each and every
company. they all are interconnected with each other and also leads to a
profitable business.