Introduction to Marketing.
Introduction to marketing is a course that teaches you the basics of how to create, communicate, and deliver value to customers and society. Marketing is not just about selling products or services, but also about understanding the needs and wants of your target market, developing strategies to meet those needs and wants, and building long-term relationships with your customers. Marketing covers various aspects of a business, such as product development, pricing, distribution, promotion, and customer service. Marketing also involves researching the market, analyzing the competition, and evaluating the effectiveness of your marketing activities. By taking this course, you will learn the principles and practices of marketing, and how to apply them to real-world situations. You will also learn how to use various tools and techniques for marketing, such as market segmentation, positioning, branding, advertising, social media, and more. Introduction to marketing is a valuable course for anyone who wants to learn how to market their products or services effectively, or who wants to pursue a career in marketing or related fields. Marketing is a dynamic and impactful field that can help you achieve your personal and professional goals.
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Introduction to Marketing.
- 2. What Is Marketing? Satisfying customer needs. Marketing is the process by which companies create value for customer and build strong customer relationship in order to capture value from customer in return.
- 4. 1. Understanding the Marketplace and Customer Needs • Customer needs, wants, and demands • Market offerings • Customer Value and satisfaction • Exchanges and relationships • Markets Core Concepts
- 5. 2. Designing a Customer-Driven Marketing Strategy • Selecting Customers to Serve • Choosing a Value Proposition • Marketing Management Orientation
- 6. 2. Designing a Customer-Driven Marketing Strategy
- 7. 2. Designing a Customer-Driven Marketing Strategy Production concept Product concept Selling concept Marketing concept Societal concept Marketing Management Orientations
- 8. Selling vs Marketing concept
- 9. • The marketing mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. It includes product, price, promotion, and place. • 7 Ps for services: People, process and physical evidence 3. Preparing an Integrated Marketing Plan and Program
- 10. 4. Building Customer Relationships • Customer Relationship Management (CRM) Customer Value and Satisfaction Customer Relationship Levels and Tools Partner Relationship Management
- 12. 5. Capturing Value form Customers • Creating customer loyalty and retention • Growing share of customer • Building customer equity Customer Relationship Groups