1. United Arab Emirates
Linkedin.com/In/Rizanwar
05 616 77 913
Riz-Anwar@outlook.com
EDUCATION
Degree
B.A Journalism
Art of Communication
Certification
UX Fundamentals
Digital Retailing/eCommerce
Digital Design & Production
Web/Graphic Design
EXPERTISE
Extensive Skills in
Entrepreneur
Generalizing Specialist
Persona Development
Product Design and Developing
User/Customer Experience
Digital Transformation
Human Computer Interaction
Desktop & Mobile
iOS & Android
Applied Knowledge of
Agile Development Process
Interface Design (Web/Mobile)
Information Architecture
User Interaction
Wire-framing/Prototyping
Presentation
Usability Testing and Analysis
User Evaluation/Testing
PRIOR EXPERIENCE
Entrepreneur
Digital Product Manager,
Development, and Management
UX & CX Specialist
Land Sterling
Digital Product Manager
Al Futtaim Technologies
Digital Product Designer
CARMA
In-house Design Expert
Traffic Digital
Senior Digital Designer
Design Project Manager
Digital Media Venture
Digital Team Leader
Hi, I’m Generalizing Specialist managing digital assets on 360 degrees. I have 10+ years of extensive experience in Digital Operations, Product
Designing, Transformation and supporting business needs by developing, defining overall execution. Also passionate about elevating brands
and strengthening their stories with UX/CX strategies. I enhance brand positioning with ideas by improving the product, ease of access, the
interaction between customer and brand or product covering business goals and roadmaps.
EXPERIENCE
Land Sterling: Dubai
Digital Product Manager Current
Responsible for developing, implementing and Managing Digital Products that help to establish the company, digital
assets and services inline with Business Process Automation. Also taking care of a major role in enhancing brand
awareness, digital appearance as well as driving traffic and acquiring leads & customers with cross-functional teams
such as BD, UI/UX experts, Full Stack Developers, Marketing Managers, Customer Care for real esate services and
property-driven projects.
Al Futtaim Technologies: Dubai
Digital Product Designer, UX/CX Specialist 2018 - 2019
My Key role with the Digital Transformation Department accountable for Product Design following by Scrum Method. I
establish User Experiences flow for all projects undergoing Al Futtaim Engineering & Technologies.
I Create user journeys and storyboards for business principles. Advisor and recommend Innovation improvement and
prepare the essential reports related to the quality of service delivery. Assist and Produce UX Wireframes, prototypes,
user interface specifications and UX guideline. I.e. Generate UX design delivery end to end product. Implement usability
and layout techniques. Lead to Design landing pages, Promotion Campaigns, Lead Generation and different checkout
scenarios to implement the best outcome to continually enhance digital products for better customer’s experience.
CARMA: Dubai
Brand Expert 2015 - 2017
As an in-house design expert to take care company’s branded and non-branded productions. Design & develop digital
content, media measurement and analysis reports for key stakeholders based on Scrum Method. Maintain and
monitoring the branding activities throughout project and plans along with BD and Marketing team.
Traffic Digital: Dubai
Senior Digital Designer / Digital Project Manager 2011 - 2015
Agency main key-player as UI/UX designer and developer. Initiating digital strategies and managing digital projects
for clients following through Kanban Method. I manage to handle Multi-channel accessibility for web trafficking.
Infographics, context and product designing and iteration. R&D planning for multi-digital channels. Managing &
assessment of digital projects for retail, e-Commerce, and real-estate clients.
KEY COMPETENCIES
• Handle production duties for multiple projects
• Leadership, communication and stakeholder management
• Team Management and Develop KPI’s for certain needs and goals
• Brainstorming for persona design and development
• Conceptually and intuitively understanding of business or brand
• Execution of product with research, schedule and budgeting
• User-centric experience with design & development
• Monitoring integrated business along with commercial & marketing activities
• Strong interest in on-going media and emerging technologies
• Effective communication & presentation
• Exploring and iterate processing
• End-to-end project and program lifecycle management
• Agile, Scrum, Kanban and Traditional project management methodologies
• Planning, reporting, prioritization and strategic business alignment
• Problem-solving and conflict resolution

2. ACCOMPLISHMENT
PRMS 2016 Event
Manage and organized an event campaign to generate
leads and sell out over 300 passes.
Adeer / Digital Transformation
Successfully launched a mobile app and web integrated
digital project for Saudi real-estate company. Organize
commercial and residential properties.
SCTDA / UI-UX Design Project
A complete digital project from web to mobile – provide
facility to schedule a tour planning for tourists and
explore the culture and new modern places in Sharjah.`
And More...
TECHNICAL SKILLS
Mac/PC platforms:
Microsoft Office Suite: (Powerpoint, Word)
Adobe Creative Cloud,
HTML5 + CSS5, jScript,
Bootstrap, WordPress, Divi Builder, Elementor,
Instapage Inc, Google Analytics, Google webmaster tools,
SEO, Social Media Channels,
Socialbakers, Wrike, Project Place,
Hootsuite, inVision, Sketch
hotjar, Axure,
Ionic Frame work for mobile apps
Steve Jobs
“DESIGN IS! NOT JUST
WHAT IS LOOKS AND
FEELS LIKE, DESIGN IS!
HOW IT WORKS.”
WORKED WITH
Rizwan Anwar
Digital Product Design Expert
Ph: 05 616 77 913