Rita Lírio presented on the Harvard Medical School-Portugal Program and their use of web 2.0 tools to distribute high-quality health information to Portuguese speaking countries. The HMS-Portugal Program develops content with over 100 medical experts from Portuguese medical schools and hospitals. They distribute FREE content across multiple formats and platforms like their website, social media, TV interviews and more to reach audiences where they are online. Rita discussed next steps to improve use of web 2.0 tools, develop online communities, and expand their distribution networks to other Portuguese speaking countries.

1. 1

2. Quality Health Information for Portuguese Speaking Countries
Medicine 2.0 Stanford
September 18th 2011
Rita Lírio
Managing Director
Harvard Medical School-Portugal Program
2

3. Harvard Medical School-Portugal Program?
3

4. 4

5. 5

6. High Quality
Objective
Trustworthy
Health Information
6

7. Clinical Information
Preventive Medicine >1820
contents
Health Myths
Health Research News
7

8. National Network
>Voluntary 100 Medical
Experts
All Medical Schools
21 Hospitals
8

9. FREE Content
Multiple formats
Multiple platforms
9

10. 10

11. 11

12. HMS-PT Content distribution
WE are
Where Audiences are!
12

13. WEB 2.0
How far did we go?
13

14. TV Interview HMS-PT Asthma Medical Expert
Additional
content
distribution:
Text
Quizz

15. 15

16. >20M Views
Month
16

17. WEB 2.0
What have you learned
17

18. 18

19. 19

20. 20

21. WEB 2.0
Next Steps
21

22. Improve use web 2.0 tools to
distribute HMS-PT
Develop Online Communities
Distribution Networks Portuguese
Speaking Countries
22

23. facebook.com/harvardmedicalschool
portugal
twitter.com/dicassobresaude
youtube.com/user/HMSPortugal
23

24. Thank You!
Rita Morais Lírio
Managing Director Harvard Medical School-Portugal
Program
rita.lirio@fccn.pt
Facebook @ritalirio
Twitter @rlirio
24