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1. Tips
For Making Money
On Udemy
16

2. I’m making an
average of
$5000 a month
passive income
on Udemy.

3. Typically, what
people do
is to put a course
on Udemy with
no audience,
platform
or marketing of
their own.
With no results.

4. So this is how you
should make money on
Udemy

5. 1. Marketing starts before product creation

6. 1. Marketing starts before product creation
Ask people what they would like to see in your
course. Ask in a relevant Facebook group,
LinkedIn group or, even better, to your email list.

7. This is not only audience research but great
marketing. People need multiple exposures to a
product before purchasing.

8. Communication with your following continues for the
entire product creation process.

9. Communication with your following continues for the
entire product creation process.
Continually answer questions, monitor feedback and
create the course accordingly.

10. 2.
Make multiple
courses

11. 2.
Make multiple
courses
All successful
instructors have
multiple courses.

12. Your first video course will never be your best
one. So make sure you keep creating courses
and don’t give up after your first or second
attempt.

13. 3.
Make free
courses

14. 3.
Make free
courses
Free courses are
the best way to
build a following
on Udemy. If
people enjoy your
free course they
will automatically
search out your
paid content.

15. You can turn a free course to a paid course at a later
date and then you will be able to promote to the
thousands of people who joined your free course.

16. 4. Create an awesome course

17. 4. Create an awesome course
Try to match – as far as you can – the same production
values as the highest quality TV documentary.

18. There’s a great course by Udemy called How to Create
Your Udemy Course and the Wistia Course Creation
Compilation which will help you on video.

19. 5. Collect email addresses

20. 5. Collect email addresses
The best way to get people buying the course is with
your own email list.

21. Create a lead
magnet on a
branded site
where you deliver
great free
content.

22. 6.
YouTube

23. 6.
YouTube
If you are on
Udemy, you
should add
20-30% of your
paid courses
for free on
YouTube.

24. YouTube
videos are great
teasers for your
courses. Add a
special discount
coupon in the first
line of the video
description and
you’ll get some
sales from that.

25. 7. The individual videos in your course

26. 7. The individual videos in your course
They should be 4-5 minutes in length.

27. 7. The individual videos in your course
They should be 4-5 minutes in length.
Each of the videos should stand on its own as a
valuable account of how to perform a task or alleviate a
problem.

28. Start the video by
saying what
you’re going to do
in the video, do it,
and then finish the
video by saying
what you’ve just
done.

29. Brand the
beginning and end
of the videos with
your brand, your
face, your logo,
your web address.
Avoid any mention
of Udemy or the
course name.

30. Avoid “death by Powerpoint” at all costs.

31. 8.
The sort of
courses you
should create

32. 8.
The sort of
courses you
should create
Create courses
on subjects you
know about.

33. 8.
The sort of
courses you
should create
Provide tangible
benefit to the
audience.
Create courses
on subjects you
know about.

34. For this reason career skills (Excel, Photoshop, web
design and development, etc.) are easier subjects than
soft skills (management, leadership, etc.)

35. 9. The anatomy of a Udemy course

36. 9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will give
them a skill that is of benefit.

37. 9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will give
them a skill that is of benefit.
An introductory and concluding video is mandatory.

38. Furthermore, we can divide Lectures up into Sections.

39. Furthermore, we can divide Lectures up into Sections.
These Sections should have a short (1-2 minute)
introductory and concluding Lecture, preferably
with the course creator talking to camera.

40. A quiz is
recommended
at the end of
every Section
as well.

41. 10.
Course title,
description,
image and
promo video

42. Titles should communicate the benefit of the
course to the potential students.

43. Then the subtitle, description and lecture
titles should be worked upon and optimised
with the benefit to the audience in mind.
Titles should communicate the benefit of the
course to the potential students.

44. Provide attractive, eye-catching promotions
of the content.

45. Always put
yourself in the
shoes of your
target market
and
communicate
value to them
with the
course’s
salespage.

46. Not a graphic designer? No problem.
Udemy will create a course image for you.

47. 11. The pricing of Udemy courses

48. 11. The pricing of Udemy courses
Udemy’s constant discounting and promotions
means customers never expect to pay full price.

49. LENGTH OF COURSE’S VIDEO CONTENT
30+ minutes
1-2 hours
2+ hours
Price them high:
SUGGESTED PRICE
free
$49 – $79
$79 – $199

50. 12. Use of Udemy coupon codes

51. 12. Use of Udemy coupon codes
You can create coupons to your paid courses.

52. 12. Use of Udemy coupon codes
You can create coupons to your paid courses.
These coupons can be free or at a discounted price
and they can expire at a specified date. This is
extremely powerful.

53. You can offer courses at a discount for a limited
period of time. You can make these offers via
social media, to your email subscribers or to
the students on your Udemy paid courses…

54. 13. Use of Udemy’s announcement system

55. 13. Use of Udemy’s announcement system
There are two types of announcements –
promotional and educational.

56. Promotional
announcements
can only be sent
to students on
your paid
courses and
they’ll typically
contain a coupon
offer.

57. Educational
announcements
can be sent to
any of your
students, but are
not allowed to
go to affiliate
links, sales
pages or
squeeze pages.

58. 14. Create relationships with other Udemy instructors

59. 14. Create relationships with other Udemy instructors
The best way to meet other Udemy instructors
online is via the Udemy Studio Facebook Group.

60. There may be opportunities to cross-promote
each others’ courses… with a reduction, of course.

61. 14. Create relationships with affiliates

62. 14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.

63. 14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.
Affiliates can create links to Udemy courses with
coupon reductions.

64. There are
Facebook groups
where you can woo
potential affiliates:
Udemy Affiliate
Partners
(unofficial) and
Udemy Affiliate
Program (official).

65. 16. After you publish – ensure student happiness

66. 16. After you publish – ensure student happiness
It’s important to only add free students who’re
going to find the course useful and are likely to
leave a review.

67. Continual engagement with students via the
discussion or messaging system will ensure
increased customer satisfaction and, hopefully
that will result in good reviews and good feedback.

68. If Udemy think
your students
like your course
then they’ll
make it
more visible
in the
marketplace.

69. Further thoughts
on selling your Udemy course

70. Create a value-packed course with tangible reward
to the student, ie. deliver saleable skills with
proven benefits. And liaise and engage with the
students who take the course to ensure great
feedback and reviews.

71. Sell course reductions using time-limited coupons
to your email list

72. Sell course
reductions using
time-limited
coupons to your
existing
customers on
Udemy (via
promotional
announcements)

73. Get other instructors to cross-promote course
reductions using coupons

74. Sell course reductions using coupons after teaser
videos in YouTube

75. Sell course reductions using
time-limited coupons on social media

76. Get affiliates to
cross-promote
course reductions
using coupons

77. If you're interested in earning
passive income and learning more about
Udemy take this course for free.

78. If you're interested in earning
passive income and learning more about
Udemy take this course for free.
You can sign up here:
http://learn.robcubbon.com/free-courses/