https://www.udemy.com/email-marketing-how-to-build-an-email-list-of-customers/ Email Marketing is one of the most effective ways of building an audience, creating an online business and making money. However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers. An email list is a business asset "If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog." – Corbett Barr from ThinkTraffic.net. I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. I'll recommend you don't constantly send sales emails. I'll tell you about the importance of an offer and how often and how much you should give away for free I'll explain about incentives and lead magnets. I'll introduce the squeeze page and show you how to make one I'll show you the best ways to create signup forms and where to put them on your website I'll explain about the "Thank You" page and the "Welcome" page. The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated. That's why I'll show you step by step instructions of exactly how to use the powerful tools of two of the foremost email marketing services: Aweber and Mailchimp. I'll also show you about email messages – the different types you can send, how to send them, when to send them and the best ways of writing effective emails to drive traffic and sales. Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment. "If they’re liking the content you’re sending them regularly, then there’s a good chance they’re going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience.” – Glen Allsopp from ViperChill.com. If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.

1. Email
Marketing

2. “Email lists, quite simply, can make
a lot more money than regular blogs”
Glen Allsopp, ViperChill.com

3. An email list is a business asset
“The money is in the list.”
However, you may prefer to think of an email list as a
marketing tool that creates a relationship with your customers.
It is important to think of your list as a collection of people
rather than a collection of email addresses or – even worse – a
way to make money.
I don’t recommend you constantly “spam” your list with
multiple sales emails.

4. The importance of an offer
One of the most important skills in email marketing is driving
traffic to your sign up form or sign up pages and getting a
high-converting offer to collect email addresses.
This “incentive” or “lead magnet” is some sort of freebie that
offers tangible value to your target market.

5. The incentive
The incentive needs to be of value and solves a major problem
of your target market.
People will be happy to part with their email address in
exchange for something that’ll help them with a pain point.

6. The Squeeze page
And this offer will reside on a page that will collect the email
addresses. This page is commonly called a squeeze page.
A squeeze page can be tested and tested to see which design
and text converts the most people – from visitors to
subscribers.
A squeeze page should include a benefit driven headline, text
that explains the usefulness of the offer, an image of the offer
and maybe video as well.

7. Thank you page
The thank you page is an important piece of internet real
estate – so take time to create a great first impression.
You should thank the subscriber for joining
You should remind them that they are going to be receiving an
email that they’ll need to click in order to receive the offer
(also referred to as a “golden page” by Laura Roeder – it can be
also used for other offers)

8. The Success Page
Finally, this page is the page where they visit once they’ve
successfully confirmed their email address and have joined
the list.
This is the page where you can deliver the promised
incentive (e-book, etc.). And, this can also be turned into
a “golden page” as you can present your new subscriber
with an offer of one of your paid for products.

9. Email marketing services
I definitely recommend that you use some sort of email
marketing service.
AWeber and MailChimp.
They are both excellent companies. I have used both of them
for years and years.
I prefer AWeber because they deliver more emails, their
support is really good and they are cheaper than MailChimp
when you have more than 2,000 subscribers.

10. Email messages
There are many different types of email marketing messages
and many different theories of what works and what doesn’t .
• Keep them short
• Make sure they deliver maximum value.
• Include a bit of personality
• Have a call to action

11. Another way we can talk about emails is split them into the
three main types that AWeber divides them into:
• Broadcast emails
• Blog broadcast emails
• Auto-responder / Followup emails

12. Blog broadcast emails
Blog broadcast emails are completely automated emails that
are send out with your latest blog posts in them.
They don’t take long to set up and take zero time to maintain.
However, they may lack the personal touch.

13. Broadcast emails
Broadcast emails are normal emails you can send out to your
subscribers or segments of your subscribers.
You can split test them by sending out the same email with
two different titles to two lots of 10% of your list and then
send the remaining 80% the email with the most successful
title.
You can add recency and urgency with broadcast emails by
referring to “one time offers” or current events.

14. Auto-responder / Followup emails
An auto-responder or followup message is an email that’s
delivered within a timed sequence. It’s similar to those “out of
the office” responses you get.
It’s a pre-written message, therefore, that gets delivered
automatically.

15. Auto-responder / Followup email
sequence
1. Value Email 4. Value Email
2. Value Email 5. Value Email
3. Sales Email 6. Value Email
4. Followup Sales Email 7. Sales Email

16. Autoresponders or Broadcasts?
“Which one should I use?” Both of them.
The auto-responders can run for a month after your subscriber
has joined the list.
When sending out a broadcast you can segment to exclude
those people that have subscribed within the last month to
make sure you don’t inundate the new subscribers with
broadcast emails while they’re still receiving followup
messages.

17. If you focus on providing value
and engaging subscribers,
Email Marketing will bring
success for your business.

18. Thank you!
Please feel free to download
my free e-books How to
Market Yourself Online and
Starting An Online Business.
There is also a premium
e-book called How To Get
Clients.
Say hello!
Site: RobCubbon.com/free
rob@robcubbon.com
Twitter
Facebook
Google+
YouTube