Managing Change

Change is coming faster than ever
98% of our atoms change annually
Yahoo buys Tumblr for $1.1 Billion
A 3D gun

Change is coming
Doesn’t just happen
Consciously introduce
To benefit us and membership
Understand characteristics
Introduce and manage change
We need a process

Associations
Education
Industry expertise, info, accreditation
Networking opportunities
Branding
Legislative, political influence

It’s easy to create a network
The bar has been raised

Managing Change in a Network
1. Create urgency – the why?
2. Ideas & vision
3. Form a coalition
4. Blueprint for success
5. Communicate change
6. Overcoming resistance
7. Anchor change

What’s your idea for change?

1. Why the change?
Are the conditions right?
Threat or opportunity
Justify with evidence
Not just change for change sake
You don’t have big hammer
Create urgency -We must change!

Frederick the Great

2. Your Change Idea – the What
Make a basic outline
Resources, budget, timeline
Attach it to the vision
Where will resistance come from?
What does success look like?

3. Build a Coalition
Need to get first green light
A coalition of key influencers
Internally
Key person on the BOD
Introduce to select members
Influencers who will go public

3. Build a Coalition
Diversity in the coalition
Don’t get on a conference call
Bring in an outside authority
Your idea is being vetted
Do influencers understand the idea?
Are they excited?

4. Blueprint For Success
Write your comprehensive plan
Resources
Budget
Timeline
Who is responsible for what?
Final green light

5. Communicate Change
Train internal staff
Message – what’s in it for members?
Talk about “You”
Face to face – annual meeting
Webinars are second best
Get the negative out early

5. Communicating Change
Respond to feedback
Include in all your communication
Circulation: Reach 70% of members
Frequency: 6 messages
Consider video
Have a communication plan!

6. Overcoming
Resistance

6. Overcoming Resistance
Feel threatened
Loss of control
Cost money
Don’t need and don’t care
Your ideas don’t work

6. Overcoming Resistance
Anticipate resistance
What did change coalition tell you?
Know your response to objections

6. Overcoming Resistance
10% are change agents
75% can be led
15% won’t budge

6. Overcoming Resistance
Use your influencers
Celebrate early success
Be flexible
Reward change
Award change
People are followers

Sylvan Goodman invents the shopping cart.

Ataturk

7. Anchoring Change
Is this what success looks like?
Target metrics
Don’t celebrate too early
It’s the way business is done

Managing Change in a Network
1. Create urgency – the why?
2. Ideas & vision
3. Form a coalition
4. Blueprint for success
5. Communicate change
6. Overcoming resistance
7. Anchor change

Use For Small Changes
Why: Condos a good deal, urgent
Idea: Buy and rent and use
Key influencers: Realtors you know
Blueprint: How and when
Communicate: Tell your husband
Overcome resistance: A moonlit night
Anchor: Moonlight on Singer Island

“What are people complaining about?”
Fred Smith, FedEx

STOP
“If you want something new
stop doing something old.”
Peter Drucker

You will share success
Failure belongs to you

Sailboats are safe in harbor, but
that's not what sailboats are for