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Higher Business Management The Marketing Mix - Promotion
Promotional Strategies ,[object Object],[object Object]
Aims of Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Promotion ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choice of Advertising Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Controls on Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Controls on Advertising ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object]
Into the Pipeline Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Out of the Pipeline Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question  (2007, Section 2, Q3c) ,[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question  (2001, Section 1, Q6) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object]
Question  (2004, Section 2, Q4c) ,[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object]
PR Manager/Officer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question  (2001, Section 2, Q4c) ,[object Object],[object Object],[object Object]
Solution
Question  (2003, Section 2, Q1b) ,[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicity ,[object Object],[object Object],[object Object]
PR and Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question  (2008, Section 2, Q1d) ,[object Object],[object Object]
Solution
Packaging* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandising* ,[object Object],[object Object],[object Object]
Question  (2005, Section 2, Q5c) ,[object Object],[object Object],[object Object],[object Object]
Solution

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