SCG's guide to our strategic approach to ROI driven development.

2. This introduction is to help you understand SCG’s
development processes and what to expect from SCG as your
development partner.
It gives an insight into how we work, our team and our Agile
Development frameworks that are designed to ensure the
best ROI on your project.
At all times our priority is on ROI, that is why we focus heavily
on design. This includes aligning the business objective with
how customers in the local market will use it in the real-world.

3. With SCG we don’t just say, we do. We apply the same
development approach to our own platforms in Jamaica,
Trinidad and Barbados with demonstrable success investing
over US$0.7 million over the past 3 years.
This investment in our own platforms enables us to test and
develop many solutions for the local market well as generating
customer level data which we bring to our client projects.
This level of research and development generates experience
in solving difficult digital challenges with local consumers that
is unique to the Caribbean.

4. We offer agile development solutions that suit a range of business objectives from one-off development projects
to full digital business transformation solutions.
We provide agile bespoke development solutions for organisations seeking one-off project builds
or a build and maintain solution.
We help organisations seeking to develop their internal engineering capabilities with their own
teams who are fully supported by our experts.
We provide dedicated multi-disciplined teams with a near-shore solution for organisations seeking
flexibility and ongoing development capacity with best-in-class Agile Development and support.

5. Our frameworks enable us to consistently deliver results on time and on budget to maximise your
ROI potential (see our client work & testimonials).
Why this helps?
Reduces project overruns and risks from starting
to code too early before key feature decisions
are made and customer journeys are defined.
Why this helps?
Each item in a build must be defined, designed,
developed and deployed. Extra changes, extra
code and extra pages all are time and risk
multipliers.
Why this helps?
With a multi-disciplined team it is more efficient to deliver multiple small single projects rather than
single larger projects speeding up code releases and testing.

6. Agile development is an iterative approach to digital development. Rather than large single projects,
work is separated into a series of smaller projects delivered in sprints by teams with continuous
delivery and faster deployments. The result is a focus on delivering real results through continuous
improvements based on the data collected on actual performance – a data driven approach to
maximizing your ROI.

7. Agile development delivers improved cost
control, improved project management
and improved end results. Each feature is
designed, developed and deployed
individually ensuring the required results
are achieved.
This quick release enables us to start
collecting real-world usage data quickly to
determine the most important priorities
needed to achieve the business goals.

8. Eliminate Overproduction
Reducing the development code, pages and
text that don't add value to the consumer
and add unnecessary costs.
Deliver Fast
Rapid production of designs, prototypes and code
start from day one giving time for analysis and
testing.
Build Quality In
Bad code costs time and money. We focus all staff
to iteratively contribute to Q&A and not wait until
acceptance or deployment testing.
Decide Late
Code changes are expensive. We design,
integrate and design until we’re ready only
developing code later in the process.
Amplify Learning
Learnings from the project and previous
projects are a priority and actively considered
and shared to avoid waste.
Empower The Team
Projects are made up of tens of thousands of
micro-decisions. Empowered teams reduce
bureaucratic bottlenecks.
See The Whole
Focusing time and resources where it adds
most value to the project and not over-
prioritising the wrong need.

9. Analytics &
Marketing Tech
Training &
Testing
Functionality
Development
Integrations
UI/ UX
Design
Customer
Journey Mapping
Internal
Analysis
External
Solutions
Digital
Opportunities
Technical
Constraints
Meetings &
Interviews
Desk Research &
Incubators
Workshops &
Design Reviews
Desktop
Development
Testing, Activation &
Launch.
Business
Requirements
Functionality
Requirements
Engineering &
Development
Testing &
Launch
Design &
Prototype
Pre-Development Stages (~45%-60% of the project time) Development Stages (~40%-55% of the project time)
Our process is tried and tested and has continuously enabled us to deliver projects effectively.

10. Each project has known and unknown business requirements,
opportunities, and constraints that can result in delays, costs and missed
opportunities. Our discovery phase looks at the whole picture including:
• Strategic: Short and long term strategic business needs and requirements.
• Stakeholders: Who are all the stakeholders, what are their needs,
considerations and concerns? EG: Operations, sales, marketing, finance and
senior management?
• Opportunities: Are their other applications that can could be unlocked?
• EG: Can we use the platform to collect new and valuable commercial
data or introduce new cross/ upsell opportunities?
• Technical: What infrastructure can leverage or need that we must build?
• EG: My core business platform doesn’t enable mobile security.
• Data: What are the external and internal data uses and compliance issues?

11. In this phase the team conducts exercises to establish a clear product
definitions. It is a highly consultative phase with a wide scope:
• Customer segments and needs.
• MVP/ Solution/ Feature/ Technology requirements.
• The value proposition and differentiators.
• Channels to market, operation and activation strategy.
• Cost structures and resource needs.
• Success metrics (OKRs) e.g. conversion ratios, NPS®, new business value etc.
Having a researched scope of work, schedule of events and final end-user product
definition is a big step in the project. We conduct incubator and/or workshops to
ensure that all the stakeholders needs and external and internal solution
requirements are considered and defined.
Typically includes an incubator workshop.

12. Good product design is essential and too often it receives too little focus. Good
design improves the product’s performance by increase customer usability and
retention and also by reducing development costs and overruns in the initial build
and in the years to come.
In this phase we hold a series of collaborative sessions as part of this process
including:
• Review of the initial user journeys and processes with end-to-end wire-frames.
• Review of the prototype to check usability across devices and use cases.
• Review of the final high fidelity UI designs.
Upon completion of these sessions and workshops all team members’ inputs have
been taken and all have clarity about what to expect the final product will look like
and how it will work.
Typically takes 25% to 30% of the project time and 25% of the cost.

13. In this phase developers deliver the functions and platform as specified and
designed. This development takes place in our offices in Dublin and Trinidad and
with any suppliers selected as part of the project. As part of this process your
project team will receive regular updates and code releases for review.
We conduct the development in small sprints, packaging up the entire project into
many smaller parcels of work, starting and completing each on before moving on to
the next. This Agile Development approach, combined with having detailed designs
and feature definitions, means our developers spend up to 40% less time* in
interpreting scopes of work, holding review and handover meetings, making
changes and eliminating extra coding.
SCG’s design heavy approach is our secret sauce to (1) building better designed
products end-users love and use and (2) to reducing time and cost over-runs.
Typically 35% to 40% of the project time and 40%-45% of the budget.
*based on a review on over 20 projects compare to other companies.

14. Bringing code and operations together.
Testing: Here we need to conduct final user, loading, systems and device testing to
ensure the quality of the final product. All integrations and systems are robustly
tested and recorded as well as processes for
Marketing: We also need to bring in the other elements of a living product
including marketing: (1) analytics set-up, (2) marketing automation, (3) data
capture and testing, (4) communication layers and (5) conversion performance.
Operations:
• Onboarding relevant teams (finance, sales, marketing, ops, IT etc).
• Incorporating data and reports into the company.
• Internal and stakeholder awareness and education.
• Support with marketing/ PR for launch.
Typically 15% of the project time and budget.

15. Lead Project Owner
Digital Project
Manager (Scrum)
Design Engineering Development
Our UX/UI designers are a
key product owner and not
only design but also are a
key part of the define and
deploy phases.
Project teams can be 4 to 40 people but the functions need each project remain similar.
Engineers develop the
features and software
making products work.
Developers build much
our your front-end and
environment.
Data
Data/ MarTechs help you
with your needs from
analytics to compliance
reports.
Your main point of contact. Our
business consultants that build the
strategy and ensure the product is
the best fit for your business.
Person who creates and manages the
project plan, arranges all meetings and
actions and facilitates all tasks
between the project team.

17. Helping organisations achieve business goals with digital
strategies and capability development to sustain and
grow their internal digital operations.
Providing organisations with ROI driven design and
development solutions through delivery management,
extended teams (eTaaS) and bespoke development.
Building results based customer engagement strategies and
multi-channel experiences across marketing, acquisition,
retention, service delivery, loyalty and response.
Designing and deploying high-performance digital sales
solutions to improve conversion, automation, sales
operations and data usage.

18. Lester Nidham – Head of
Development >10 years senior
software engineer ex-InfoTech and
Medullan.
Chair - Barry O’Brien
MD of WCC, Honourary Consul
from Jamaica to Ireland, x-Digicel
CEO for Jamaica and Barbados.
Chartered Director & Engineer
Victor Corcoran - Ireland
CEO Online of UK PLC Paddy
Power/Betfair. Former Fund
Manager Irelands Smart Tech
Fund, x-Digicel CEO, x-CEO
xSellco
William Craig - Jamaica
CEO and Owner of Billy Craig Insurance
Brokers.
CEO – Robbie Burns
Founder SCG and co-founder of REDjet
and, Airone Limited. Senior consultant with
15 years executive experience.
COO– Paddy Downey
Ex-Director of Revenue & Relationship
Manager for CarTrawler and software
developer at Jinny Software and Vero
Solutions.
Director Jamaica - Stuart Shanahan
– ex-CEO of Paymaster (Jamaica),
CaribbeanJobs.com and ex sales
manager at Payzone.
Derek Waddel - Trinidad
Ex-COO of Coca-Cola Caribbean and
director of ThinkInsure Insurance
Canada.
Digital Project Manager – Candice
Seegobin Certified project manager ex-
Prism Financial Services, StepStone.
Founders Senior Management Company Directors
Ciaran Burke - Barbados
Co-MD of WCC, x-Digicel CEO
and Regional CFO, x- Big Four
Audit Manager
Chartered Accountant
Company Backers

19. We’ve worked with leading global and regional brands across banking, automotive sales, insurance, online payments
and telecoms over the past 8 years across over 50 projects.

20. With SCG we practise what we preach. We have developed our
own digital business in Jamaica, Trinidad and Barbados with
demonstrable success investing over US$700,000 over the
past 3 years.
Our investment in these platforms, combined with our
certified Google marketing capabilities and agile approach
mean we know what it takes to build and grow successful end-
to-end digital strategies for local market that delivers results.

21. Generated 12,700 new Mastercard® credit card applications in 90 days with a 100% digital strategy which
included end-to-end design, development marketing and process management.
Delivered digital transformation consulting including key product strategy and design across 7
brand projects with development supported by a dedicated agile team (eTaaS) solution.
Completed a high performing UX and customer journey design for the new KBC.ie website as
part of the overall website development project.
SCG has a proud track record in delivering projects at scale, on time and on budget. We seek to build valued
partnerships through our values of trust, operational excellence and going the extra mile.

22. Gregory Rose, Managing Director, Lynch Insurance.
Socialcore helped us to understand the digital landscape and to build our digital business. We now have a
strong online presence and strategy with the largest insurance website in Barbados which generated
100% of our new private line business …. Socialcore has helped us grow our customer base and made us
relevant to a wide online audience.
Ed Ince, CEO & Group Director, Digicel Financial Technology.
Robbie and his team have worked on over a dozen projects with us over the last 3 years and manage our
entire online operation with a dedicated team. All of our business lines under their management have
grown substantially with a number of successful launches….SCG are an integral partner and part of our
company….. They are a key part of our product & marketing team.
Mike Parris, CEO and Co-Founder, Prism Holdings.
…over the past year Socialcore have helped us launch a number of digital sales solutions and developed our
digital marketing platform and the results have been fantastic…. I have found them very responsive, insightful
and look forward to continuing our work with them.

23. E-Commerce
Designed and built the Caribbean’s
largest e-commerce marketplace
on Oracle’s E-Com platform for
Digicel Group.
Digital Transformation
We designed and delivered a new digital
strategy including a new mobile friendly
website growing online sales leads from 0
to over 1,200 per month. Services provided
included strategy, design, development,
marketing and eTaaS.

24. MyCash Mobile App
Provided nearshore Extended Teams
as a Service (eTaaS) solution delivering
the core website and mobile banking
app as well as automation, UX/UI
design and technology services.
BestQuote Online Business
Establish 5 years ago, we rebuilt
Barbados’ #1 insurance website
completing the end-to-end business
planning, design consulting and
development.

25. Designed and built the Caribbean’s
largest financial services website with
51,000 monthly site visits and 4,700
leads generated per month.
Paymaster Online Payment
Delivered new website and strategy
that grew US customers from <1,000
to over 25,000 per month. Services
provided included strategy, website
design, development, marketing and
automation.

26. Our unique location in the heart of one of world’s leading innovation
centres gives us access to connections with leading tech providers.
We are lucky to work with over 20 FinTech partners specialising
sales, security, data, payments, hosting, design and technology in
Ireland, the US and Canada.
Not only can we leverage these partnerships for our clients, but
through our overseas offices we also we make new connections for
our clients’ helping them build their own digital eco-system and
knowledge.

27. Ireland - Paddy Downey
60 Dawson St, Dublin 2.
paddy@socialcoregroup.com
+353 87 1302-064
Barbados – James Kay
Haggat Hall, St. George.
james@socialcoregroup.com
+1 246 840-3984
Trinidad – Robbie Burns
40 Hunter St, Port of Spain.
robbie@socialcoregroup.com
+1 868 396-2452