1. GOOGLE ANALYTICS
ROBERT GANDARA

2. WHAT IS GOOGLE ANALYTICS?
• Web analytics service
• Track performance of a website and sales activity
• Data visualization tools such as dashboards, scorecards and motion charts,
which display changes in data over time
• Aimed to small and medium sized retail websites
• Available to anyone with a Google account

3. HOW IT WORKS
• The system collects data through a JavaScript page tag inserted in the code of pages the user
wants to collect data on
• Tracking code runs in the client browser and collects the data
• Sent to a Google data collection server
• Visits
• Pages/Visit
• Bounce Rate
• Avg. Time on site
• New visitors

4. FOR BUSINESS
• Any retail website
• Optimize their marketing campaigns for effective budget allocation
• Crucial data to decrease bounce rate, analyze potential new markets, and
study behavior flow
• Track sales activity
• Reports show site’s transactions, revenue and other metrics

5. REFERENCES
• https://www.forbes.com/sites/forbesagencycouncil/2017/01/30/14-ways-you-can-use-google-analytics-
to-improve-your-website/#553c65753e93
• https://www.infoworld.com/article/3180756/analytics/5-web-analytics-tools-every-business-
needs.html
• https://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217