Robert Hornung discusses ISC America's Penn Hudson Advisory: a system which helps clients revitalize, rebalance, refinance , redeploy, and reimagine their companies.

1. ISC PENN HUDSON
ADVISORY
A G U I D E T O I S C ' S I Q C L O U D S E R V I C E :
Presented by Industrial Sales Corp.

2. ABOUT
ISC'S NEW
STRATEGY
Industrial Sales Corp. has been the leading
provider of windows, doors and glass for
years. To maintain this status, ISC is now
creating a new strategy based on technology.
One key part of this strategy is a technology
platform called the IQ Cloud. This platform
facilitates a number of services, including a
topnotch advisory service called ISC
Penn Hudson Advisory.

3. This firm offers:
ISC PENN HUDSON
T H E L E A D I N G A D V I S O R Y F I R M I N T H E I N D U S T R Y
GUIDANCE
...to companies encountering macro issues.
OPPORTUNITIES
...that forever impact businesses for the better.
BUT HOW EXACTLY DO THEY DO IT?

4. TEST DRIVE
All of the firm's business is done
through a proprietary platform
called Test Drive, which helps clients
to:
Identify what matters.
Make decisions in
challenging situations.
Improve overall
performance.

5. HOW DOES TEST DRIVE
WORK?
It is based upon years of advice given in complex or
difficult situations.
It brings key drivers of a company and puts them into
an integrated system of analysis. Key drivers include growth,
investment, margin and return.
Clients are able to experiment with different ways of running
a company.

6. STRATEGY allows a client to redeploy and rebalance.
FINANCING
PERFORMANCE
T H E S Y S T E M I S B A S E D O N
F I V E K E Y M O D U L E S
Depending on which outcome(s) a client wants, ISC will focus on a certain module. Below
are the five modules and the outcomes they achieve.
MERGERS
ANALYTICS
allows a client to revitalize.
allow a client to redeploy.
allows a client to refinance.
allow a client to reimagine.
B U T W H A T D O E S I T A L L M E A N ?

7. M O D U L E 1 :
STRATEGY
Identifies options and chooses
the one most likely to bring
success.
Assesses key drivers and how
they affect value and return.
Assesses the rate of growth and
how the risk profile shifts in
various scenarios.
Compares these scenarios to
one another.

8. PERFORMANCE
Focuses on businesses that have
been stalemated.
Emphasizes cost structure,
revenue mix, risk and return
characteristics, and needed
capital.
Test Drive sorts
through combinations of
potential changes.
Gets the company back to its
original profitability.
M O D U L E 2 :

9. M O D U L E 3 :
Emphasizes raising capital for
companies at different stages of
the performance spectrum.
Estimates risk rating from the
perspective of the lender and
investor.
Determines the best sources for
senior and junior capital.
Evaluates what will influence the
creditor or investor approval
process.
FINANCE

10. MERGERS
Focuses on acquisition, sales, and divestitures.
Clients are often closely-held companies with a
large gap between value and price.
ISC uses the Suitor model to figure out what is
unique about the client.
Test Drive is used to evaluate strategic and
transaction scenarios that correlate with value
and return for both the buyer and the client.
MODULE 4

11. ANALYTICS
Data is aggregated from
conventional and non-
traditional services.
Test Drive is used to
determine value and return.
Simulation models are
created to give probabilistic
outcomes, which are
then used in projections to
test range of expectation.
M O D U L E 5 :

12. IF YOU NEED AN
ADVISORY FIRM,
CONTACT ISC PENN
HUSDON TODAY!
C O M P A N Y . C O M
Visit iscamerica.com/services/advisory/