Omnistar Referral Marketing Guide
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Convert your customers into brand advocates nad have them grow your business using the power of word of mouth marketing. People trust recommendations from family and friends than they do traditional advertising and that is why referral marketing is a great strategy to grow your business. Get more traffic, sales, and conversions using referral marketing. Watch presentation to learn how referral marketing will grow your business.
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Omnistar Referral Marketing Guide
- 1. Practical Guide on Referral Marketing for eCommerce Businesses
- 2. What is referral marketing?
- 3. How can referral marketing help your business?
- 5. How to track referrals
- 6. How to track results
- 8. How to promote a referral marketing program
- 10. References ✤ https://www.flickr.com/photos/visitflanders/8219555389 ✤ http://www.nielsen.com/us/en/insights/reports/2013/global-trust-in-advertising-and-brand- messages.html ✤ https://www.flickr.com/photos/86530412@N02/7934039676 ✤ https://www.flickr.com/photos/takkaria/2520731995 ✤ https://www.flickr.com/photos/aldon/3144610736 ✤ https://www.flickr.com/photos/paurian/3550755709 ✤ https://www.flickr.com/photos/csb13/4687564199 ✤ https://www.flickr.com/photos/topgold/6399333937 ✤ https://www.flickr.com/photos/jcolman/6062613163
Editor's Notes
- The point of this practical guide is to show eCommerce businesses how they can grow by creating and managing referral program.
- Do you remember the last purchase you made? Your decision was highly influenced by recommendations you got from friends and family. Why? According to Nielsen’s Global Trust In Advertising And Brand Messages, 84 percent of global respondents across 58 countries said recommendations from family and friends was their most trustworthy.
- since consumers are sharing more online everyday you can tap into that you can use the power of WOM and turn your customers into customer advocates and get them to spread word about your business on your behalf across digital channels and social channels a referral program amplifies awareness, drives high-value new sales, and gives insight into customer bases and advocates
- you need to understand what a referral marketing program is and referral marketing process create offer, promote the referral program, make it easy for advocates to refer, personalize the friend experience, keep the referral program top of mind, monitor and optimize the referral program
- provide 2 to 4 sharing channels email, PURL, Facebook, Google+, Twitter
- to get the best results you need to test and optimize your referral program constantly you should test the offer, promotional placements, copy, default sharing messages, you can use your referral program analytics from OSI Affiliate Software
- create an offer give your customers a reason to share with their friends (discounts, points, free goods, gift cards) give friend coupon, a percentage off, free month test and optimize your offers to find the best combination of customer offer and friend rewards have a clear call to action highlighting why customers should participate and what’s in it for their friends
- the more customers see your referral program the more they will become advocates and share the program with their friends promote your referral program across all your channels websites(especially homepage), email promotions, social networks, after customers buy on the order confirmation page, purchase confirmation emails,
- participation, number of advocates sharing, sharing rate, shares per advocate, total number of shares, clicks per share, number of friend clicks, friend conversion rate, a successful referral program will increase your brand awareness, conversion rate, customer acquisition, revenue
- For more detailed explanations on contenting marketing and other online marketing strategies you can use to grow your business, check out our website osiaffiliate.com Thanks for learning with us today. It is now time for you to ACT.