This presentation represents the Facebook portion of the recent Minnesota Multihousing seminar on social media. These slides were originally compiled and presented by Becca Wilson of Spherexx at the 2009 AIM Conference in Denver.
5. Mobile devices are accessing Facebook as much as desktop devices. Has built in shortcuts to social media sites like Facebook & Myspace so prospects and residents can lease online and interact with your community via email, texting, Facebook, instant messaging, etc.
11. Facebook requires communicating….not advertising! Think about who should be in charge of your brand. Do you entrust the management of your Facebook pages to your onsite leasing team? Can one marketing director manage multiple Facebook pages with valuable worthwhile content that is updated constantly? Content is KING with social media networking.
14. Example of a “Fan” Page in Facebook Fan pages are open to the public so they get indexed with Google fairly quickly. Always a positive to be indexed (listed) with Google.
17. More than 4 million users become fans of Facebook Pages each day! Fans = loyal residents & motivated prospects = revenue!
18. How to maximize your Facebook exposure & enhance your brand with the Facebook audience to reap rewards?
19. The Exponential Power of a Resident Referral Program on Facebook The average Facebook user has 120 friends on the website. 200 million Facebook users available. Ask your residents to send out a resident referral broadcast to their friends which is a POWERFUL endorsement. 100 residents x 120 friends each = 12,000 prospects would see a trusted “friend endorsed” introduction to your apartment community. If just 1% of these friends leased at your community, then you’d have 120 new leases.
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22. Cross pollinate your social networking sites How to build a facebook badge you can place on sites like Myspace.
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26. Building Your Facebook Strategy: X Find existing conversations, fans, groups and events around your brand. Don’t rule out websites like ApartmentRatings.com, Yelp.com, etc. X Search related fan pages, groups and events for positive mentions of your brand or your competitors. X Find out what your competitors are doing on Facebook. X Test conversion tools – content, coupons, etc to define keywords relevant to your brand, product category and target audience.
27. Facebook Strategy continued…….. X What can you offer people “on Facebook” that they will find valuable? X Are you ready to respond to your customers and encourage them to talk about your brand? X What assets – tools and content – can you leverage? X Define a publishing schedule for your content and stick to it! X Do you have your company behind this social marketing campaign with resources available? X How will you measure success?
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29. Why is it valuable to use Facebook Connect on YOUR website or an Internet Listing Website? Juicy profile information about the website visitor – profile information you could NEVER get them to give you upfront while they are shopping for an apartment!
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