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State Of The Net - Turismo

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Iternet e Turismo in Italia

Publié dans : Voyages
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State Of The Net - Turismo

  1. 1. In viaggio: web marketing e turismo 23 Giugno 2012 Roberta Milano 2012,
  2. 2. Touriseum, Museo Provinciale del Turismo - Merano
  3. 3. Il turismo delfuturo?Parte dai cittadini residenti, dalla loro qualità dellavita, dalla capacità di essere felici, dalla loro curaverso la terra che abitano.I turisti arriveranno di conseguenza. Carlo Petrini – Slow Food
  4. 4. IL TURISMO SIAMO NOI, NESSUNO SI SENTA ESCLUSO
  5. 5. 1995: Italia 2° posto (7,1%)2010: Italia 5° posto (4,2 %) Ricavi turistici internazionale - Fonte UNWTO
  6. 6. nessuna OTA italianaFonte: PhoCusWright’s Italian Online Travel Oveview – seventh edition
  7. 7. Il divario italiano è soprattutto lato offertaFonte: DAG, Digital Advisory Board
  8. 8. novità
  9. 9. novità
  10. 10. non solo e-commerce
  11. 11. Internet e Turismo:cosa sta accadendo?
  12. 12. DUE TENDENZE PRINCIPALI APPARENTEMENTEANTITETICHE:- SOCIAL- L’ “IO” AL CENTRO
  13. 13. Dimensione social
  14. 14. Dimensione social
  15. 15. Economia dell’IO “ Essere al centro cambia tutto. Cambia la vostra percezione dello spazio, del tempo e dei luoghi. .. . Ora siete il punto di partenza.Ora il mondo digitale segue voi, non il contrario.” Nick Bilton “Io vivo nel futuro”
  16. 16. Economia dell’IO
  17. 17. TripAdvisor + Facebook
  18. 18. REPUTAZIONE RILEVANZA
  19. 19. BRAND REPUTATION
  20. 20. Il caso Groupalia #terremoto
  21. 21. Il caso Groupalia #terremoto
  22. 22. Su TripAdvisor, in Italia, posizioni diverse
  23. 23. nuovi scenari e nuovi modelli di Marketing
  24. 24. RETE come canale distributivo RETE come aggregatore di affinità
  25. 25. Che fare?
  26. 26. Conosco davvero me stesso?Cosa gli altri conoscono di me?
  27. 27. Imparare ad ASCOLTAREImparare a RACCONTARE
  28. 28. senza mai dimenticarsi di ESSERE
  29. 29. Australia
  30. 30. Australia
  31. 31. Australia
  32. 32. Australia
  33. 33. Meet & Seat
  34. 34. Esempi positivi Italiani
  35. 35. Turismo Emilia Romagna
  36. 36. Friuli Venezia Giulia
  37. 37. Basilicata(http://www.robertamilano.com/2011/10/basilicata-cast-to-cast.html)
  38. 38. Internet come le panchine senza le persone non si notano si mimetizzano(foto di managerri http://www.flickr.com/photos/managerri/ )
  39. 39. Roberta Milano- docente Web Marketing per il Turismo - Università di Genova- co-founder BTO Educationalcontatti: info@robertamilano.comblog: www.robertamilano.comtwitter: @robertamilano

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