Roberto Avila Portfolio

CREATIVE + DESIGN
PROJECTS | ART
ADS | WISDOM
¡Roberto
did this!
RobertoDidThis.com
WORKS
2019

‘I’d give up bacon to work
with Roberto again
Matthew Klingensmith
Product Manager, WorldPantry.com
‘engaging & charismatic’ Jacob S. Shafer
Director of Development, Meals on Wheels of the Monterey Peninsula
‘his ideas & vision
create products that
are consistent winners’
‘Inspired by crafting stories that matter
& designing emotional experiences’
Anna Duran Rosell
Senior Brand Manager, Columbus Craft Meats
‘intense positive energy’ Cindy Galvan-Moore
Graphic Designer, Sinclair
‘Outside
the box
ideas’ Rudy Placencia
VP Sales & Marketing,
Touchstone Pistachio Co.
‘True team leader & marketing innovator’
Brian Stick
VP of Sales & Marketing, Sunflower Vegetable Oils, Inc.
‘excellent presentations’ Ron Stroup
VP Sales, Tata Global Beverages
‘Extremely dedicated with real loyalty &
passion for his work’ Lisa Avery
Associate Director, World Peace Foundation/Tufts University
‘organized & hardworking’ Ruby Stone
Director Of Ecommerce & International Sales, Alaffia
‘Excellent design & communication
skills’ Cathy Kolumbus
Director of Brand Marketing, Straus Family Creamery
‘creative thinker’ Cate de Cossy
Owner, SpiritThroughout Publishing and Artistry
‘Maintains enthusiasm for his work
even in times of high pressure’Jon Polkinghorn
Financial Advisor, Edward Jones
Craig Grantham
Founder / Principal, PeopleMovers, LLC
’

Statement of Copyright
(lawyer made me do this)
Copyright © 2019 by Roberto Paulo Ávila
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any
means, including xeroxing, recording, or other electronic or mechanical methods, without the prior written permission of the
author, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by
copyright law. Author claims no credit for any images appearing on this publication unless otherwise noted. Images on this
publication are copyright to its respectful owners. If there is an image appearing on this publication that belongs to you and
do not wish for it appear on future publications, please email author with ownership proof to said image and it will be
promptly removed. Gracias.
Conceived & designed on a 15” MacBook Pro in California
United States of America
Online edition, 2019
14 13 12 11 10 / 10 9 8 7 6 5 4 3 2 1
(not sure what these numbers mean, but they look good here)
¡Roberto did this!
California, USA
roberto@robertodidthis.com
RobertoDidThis.com
just look at this ofﬁcial seal!
industrial designer i’m an id man
50 projects on a card
industrial design odwalla juice
new product development star
rebranding cara mia
product redesign fresh leaf farms
innovation nourish bowls
creative direction good earth
exhibit design sf presidio
book design the american ﬂag
book design centennial parish
newspaper design portuguese tribune
50 brands i touched and love Y
design & marketing branding identities
things i collect and admire :)
10 questions with roberto
contents
8
16
18
20
38
46
48
54
60
62
64
74
78
80
82
87
,
14
free telescope
73
modern type
86
by the #s
read these!
85
28
100 year juice
36
stylin’ displays
40
table service

The only place where
success comes before work
is in the dictionary.
—VINCE LOMBARDI

yes i am!
H i’m an id man H
I
ndustrial design sits at the intersection of cul-
ture, technology and business. An industrial
designer is an architect of products combining
the disciplines of art, design & engineering.
A solid background for expanding my design
abilities and growing into marketing director and
creative director positions.
H HARP CD/RADIO H
STAND UP PLAYER
H OUTDOOR H
WATER FOUNTAIN
prototyping
CADengineering
alias rendering
NASA
sponsored project to bring human
scanning tech to the home
plastic modeling
yes i am!yes i am!
modelmaking
industrial design
8

use your talents wisely
H sketch it like you mean it H
H IDEATION SKETCHING HH INDUSTRIAL DESIGN RENDERINGS H
DESIG
NED IN SA
N
JOSÉ•C
ALIFORNI
A
•

H TOOLS OF THE TRADE H
I RETIRED MY TOOLS ONCE I WAS DONE
WITH INDUSTRIAL DESIGN.
THEY SERVED ME WELL ;)
NOW I MASTER ADOBE CS TOOLS.
H TRANSPORTATION DESIGN H
H ENVIRONMENTAL DESIGNS H

!
When I was a little kid, I was really
scared of the dark. But then I came
to understand, dark just means the
absence of photons in the visible
wavelength—400 to 700 nanometers.
Then I thought, well, it’s really silly to
be afraid of a lack of photons. Then
I wasn’t afraid of the dark anymore
after that.
—ELON MUSK
FreeTelescope.thispage,whencut&rolledintoatube,makesatelescopewith1:1magnification.
you’rewelcome.
14

16
this is sold on Amazon.com
H projects H
on a card
50
product
design
book
design
presen
tations
inno
vation
brand
ing
strategy
product
launches
marketing

H nourishing the body whole H
no mumbo jumbo.
juice for the rising sun
JUICE FOR HUMANS
P
riortoitssaletotheCoca-Colacom-
pany, Odwalla was a pioneer in the
premium juice category. Odwalla
approached me with a wish to have
a proprietary HDPE bottle for their line of
juices and smoothies.
I worked on the industrial design for the
Odwalla bottle to make it hand friendly
to an array of diﬀerent hand sizes, across
generations of consumers.
The company’s success in the market
place, and especially in the natural trade,
gave way to the Coca-Cola acquisition
in 2001.
SCOPE OF WORK
• Industrial Design
• Ideation
• Prototyping
• Modeling
• CAD
18
industrialdesign
CR
AFTED IN
CA
LIFORNIA

WELCOME TO HEALTH
T
he Star brand was found-
ed in 1898 by the Giur-
lani family and acquired in
1995 by the Borges Medi-
terranean Group out of Spain. Star
Olive Oil and Specialty Vinegar
are the number one selling brands
in the Western U.S., and leading
category brands in total U.S.
As the Director of Marketing for
Borges USA, I was in charge of
developing the launch of 45+ new
products in a four year time span,
for grocery, club, mass merchan-
diser and foodservice channels.
Borges USA markets 4 leading
brands of specialty Mediterra-
nean food products in 4 channels.
SCOPE OF WORK
• Brand Strategy
• New Product Development
• Innovation
• Packaging Design
• Marketing Plan/Campaigns
• Supplier Management
• Trade Shows
• Website Development
• Social Media
100% olive oil. nothing else
H star shines bright H
H STAR LINE OF EXTRA VIRGIN OLIVE OILS GLASS, PET & TIN H
HEALTHY
rich in monounsaturated fats
promoting good HDL
• carb, gluten, trans fat, sodium
and cholesterol FREE
FLAVOR
adds authentic Mediterranean
ﬂavor to your dishes
EXTRA VIRGIN
100% olive oil, nothing else
#1 BRAND
in California where it was
founded in SF in 1898
100% olive oil. nothing else
H CERTIFIED ORGANIC EVOO H H ORIGINAL PURE OLIVE OIL H
H EXTRA LIGHT TASTING OLIVE OIL HH PARTNERSHIP EVOO H
USAGE
versatile for all
eating occasions
EXTRA LIGHT
ideal for baking, pan
frying and deep frying
ORIGINAL PURE
best for sautéing,
roasting and grilling
QUALITY
undergoes strict quality tests
H H H
20
new product
development

Made of fresh pressed olives with
a rich fruity taste and peppery
finish. There is no finer olive oil to
use with your freshest foods and in
recipes where its deliciously robust
flavor will enhance the overall taste
of your dish.
best-selling evoo
evoos
H so many s H
made for
veggies
sponsored evoo
starfinefoods.com
flavor will enhance the overall taste
perfect with fish
so many s

H more s Hmore sH more s
H INFUSED OLIVE OILS H
PHOTOGRAPHIC IMAGES
provided by consumers & rotated
on a quarterly basis
H CALIFORNIA EVOOS FROM SAN JOAQUIN VALLEY H
Single-Serve Packs
Vinaigrette
ON-THE-GO
pre-portioned
convenient packs
HOJIBLANCA
best for poultry & fish
ARBEQUINA
ideal for salads & vegetables
PICUAL
strong flavor
complements beef &
lamb dishes
usagepairing
monovarietals
by
starfinefoods.com
new product
development & branding
Natural Infused
Olive Oils
GLOBAL TEAM
Liaison with company’s Global
Marketing & Innovation teams
at HQ in Spain, and with other
subsidiaries in Russia, France,
Tunisia, India, and Brazil.
H H H

oils, vinegars, glazes & olives
H even more s Heven more s
H BALSAMIC GLAZES FOR A DELICIOUS GOURMET TOUCH H
starﬁnefoods.com
H SPECIALTY VINEGARS FROM THE MEDITERRANEAN H
Creamy
Balsamic Glazes
CUISINE
COOKING OILS
Specialty
VINEGARS
H MADE WITH OLIVE OIL TO ENHANCE YOUR DISHES H
made with Olive Oil
Oli��s in a Pouch
MADE WITH OLIVE OIL TO ENHANCE YOUR DISHES H
H FARMER’S MARKET SPANISH OLIVES H
H SPECIALTY VINEGARS FROM THE MEDITERRANEAN
new product development & branding

Star & Cara Mia are proud to sponsor SGK

a whole lot!
H that’s a lot of oil H
★ STAR 2L EVOO CLUB PALLET ★
U-SHAPED TRAY
ideal for club trade
for easy reach
PRINTED SKIRT
with usage suggestions
PALLET STANDARD
48-inches long by
40 inches wide
H STAR RETAIL FLOOR SHELF RACK ★
CROSS MARKETING
listing all types of olive oil
CASTERS
for mobility in the
retail environment
BILLBOARD
signage for optimal
visibility in retail ﬂoor
METAL STRUCTURE
made for durability
CONVERSION CHART
2L EVOO
in PET bottle
packaging design/other channels

olives, oil, vinegar & artichokes
MARKETING CAMPAIGN SHIPPER
CAUSAL MARKETING PROMOTIONAL SHIPPER
SPECIALTY VINEGARS
FROM THE MEDITERRANEAN
Shipper header
LIMITED EDITION STAR VINTAGE TINS
STAR EVOO
ENDCAP SHIPPER
STAR OLIVES
IN-STORE
SHIPPER
CARA MIA
PRODUCE SHIPPER
48
ASSORTED
ARTICHOKES
CAPACITY
Vintage tins for Starʼs
120th Anniversary
36
H displays in style H

spiced & marinaded
H veggies in a jar H
CALIFORNIA STYLE
T
he Cara Mia brand was es-
tablished by the Artichoke
Industries Co-op in Castro-
ville, the “artichoke capital of the
world,” in California in 1955.
Cara Mia is the #1 selling brand of
marinated artichoke hearts in gro-
cery stores in the United States.
In 2001 Borges USA, part of the
Borges Mediterranean Group,
acquired Cara Mia and its propri-
etary spice marinade recipe.
I headed the redesign of this clas-
sic west coast brand and intro-
duced new products to expand its
portfolio of California & Mediter-
ranean products for grocery, mass
and club channels.
SCOPE OF WORK
• ReBranding Strategy
• Marketing Plan
• Trade Shows
• Social Media
H ASPARAGUS H
MARINATED
H PIQUILLO H
PEPPERS
GRILLED
H ORGANIC H
EXTRA VIRGIN
OLIVE OIL
H ARTICHOKE H
SALAD
H BALSAMIC H
VINEGAR
H ARTICHOKES H
IN WATER, MARINATED,
& GRILLED H MUSHROOMS H
MARINATED
H SUN DRIED H
TOMATOES
#1
MARINATED
ARTICHOKE
in US!
caramiaproducts.com
H CONSUMER WEBSITE H
H PRODUCE SHIPPER H
48
ASSORTED
ARTICHOKES
CAPACITY
38
rebranding
H BEFORE H

As the premier supplier of specialty food
products throughout the Western United
States, Borges USA Foodservice is committed
to providing superior quality, unparalleled
customer service and unbeatable value. We
have earned a widespread reputation for
reliability throughout the nation’s foodservice
and bar supply industries, enabling us to
build uniquely strong relationships with our
customers – relationships based on mutual
respect, responsive service and timely
communications. Through our well-known
brands: Paciﬁc Choice, STAR, Cara Mia
and Giurlani – we provide a full, focused
product line in such key categories as olive
oil, olives, vinegar, peppers, maraschino
cherries and other specialty foods. All
packed to our exacting speciﬁcations. All to
ensure maximum value for our customers.
As a Borges USA Foodservice customer, your
satisfaction is our highest priority. You can
rely on us to search the globe for top quality
products, and you can trust our experience
and expertise in all aspects of specialty food
sourcing. At Borges USA Foodservice, we
work hard to earn that trust in every product,
every day.
40

H specialty in your table H
FREESTANDING POP TRADE SHOWS DISPLAYS

from the salad bowl of the world
H fresher flavor H
BEFORE REDESIGN
™
READY WHEN YOU ARE
Use whole in sandwiches, burgers or
wraps. Chop or tear for salads or use
as a wrap in place of buns or tortillas.
Ready when you are—washed and
ready to use convenience.
SWEET LIKE GREEN LEAF
Crunchy like iceberg. A perfect round
leaf for burgers, sandwiches and lettuce
wraps. These fresh, sweet leaves have
the crunchy texture of iceberg lettuce
with the upscale, frilly appearance of
green leaf.
WASHED AND READY
Chop or tear for salads or use whole in
sandwiches, burgers or wraps. Shred
and top tacos, burritos or tostadas.
Ready when you are—washed and
ready to use convenience.
Grown in
the USA
freshleaffarms.com
46 from the salad bowl of the world
product redesign & rebranding
F
resh Leaf Farms previously was positioned
as a Simply Single line. I took on the chal-
lenge of not only redesigning this retail line,
but give it product improvements that would
differentiate it from current branded and pri-
vate label whole leaf offerings. The successful
redesign increased retail distribution with US
and Canadian customers with an 18-day shelf
life with a superior quality product and packag-
ing, with increased velocity as compared with
the its previous skus and competitors.
SCOPE OF WORK
• ReBranding Strategy
• Innovation
• RePackaging Design
• Identity Development
• Trade Shows

H nourish to ﬂourish H
in just 3 minutes
SESAME SRIRACHA
SOUTHWEST CHIPOTLE
MONTEREY RISOTTO
CAULI-RIC
E
CURRY
A delicious
single-serve warm
meal with fresh
vegetables, grains &
sauce ready in
3 minutes
ﬁrst hot fresh veggie meal
introduced nationally in U.S. in
the produce department
Packed with
SUPERFOODS!
HEATING INSTRUCTIONS
Only
200-300
CALORIES
per bowl!
48
innovation
FRESH VEGGIES IN A BOWL!
F
ounded in 1939, Mann Packing is
an industry leading, third-gener-
ation supplier of premium fresh
vegetables, headquartered in Salinas,
California.
I was tasked to develop, design and
launch a new line of warm veggie
bowls under the new Nourish Bowls™
brand. The positioning was simple: a
delicious single-serve warm meal with
fresh veggies, grain & sauce ready in
3-4 minutes.
Mann’s Nourish Bowls created a new
category within specialty vegetables
and proved to be Mann’s most suc-
cessful new product launch in its 78
year history, leading to Mann Packing’s
sale to Del Monte Fresh in 2018.
SCOPE OF WORK
• Branding Strategy
• Innovation
• Identity Development
• Trade Shows
• Social Media

T
RIAL GENERATION
POINT OF SALE
MEDIA BLITZ
DIGITAL OFFERS
ACCOUNT SPECIFI
CIN-STORE DEMOS
TRADE MARKETING
BLOGGERS
SOCIAL MEDIA
VIDEO ADS
WEBSITE
PUBLIC RELATIONS
51% of millennials definitely
would buy nourish bowls
marketing
plan
retailersʼ acceptances at 48,000+
points of distribution (PODs) in
year one in U.S. and Canada
targeted 100 food editors at
major print publications
print + online public relations
releases to 100+ influencers
pitched to 400+
blogger influencers
servingsuggestion
These look
YUM-O!
Can’t wait
to try them!
Mmmmm…
10Hs!
Love, Love,
Love!
Now I
can grab a
NUTRITIOUS
lunch to take
to work!
Oh my Gosh!
You have a
hit here!
Perfect!
marketing Y loved by millions Yloved by millions Y

RESPONSIBILITIES AS
DIRECTOR OF INNOVATION
Led the new product development
team/process from concept through
launch for Mann branded items for the
retail, club and foodservice channels.
Developed and launched Nourish
Bowls™ creating a new veggie bowl
segment within specialty vegetables.
Initiated and fostered new supplier re-
lationships for packaging innovations,
ingredients, and others.
Negotiated new supplier contacts,
NDA, contracts, and costings.
Managed consumer research for new
product innovation concepts (focus
groups, online, surveys.)
leading
innovation
groups, online, surveys.)

H CONCEPT WEBSITE H
HREADYTODRINKH
H from the good earth H
#1
CINNAMON
HERBAL TEA
in US!
and the fields of five continents
H 12-SKU ORGANIC TEA RANGE H
BEFORE
REDESIGN
H T-BAG DESIGNS PARTNERSHIP H
SOUTH AFRICA
ORGANIC
ILLUSTRATIONS
BY CATHIE BLECK
H SUPERFRUIT TEAS H
BEFORE
BEFORE
REDESIGN
SWEET & SPICY
G
ood Earth Teas ini-
tially introduced their
line of specialty teas
to the health & natural trade
in the 1980’s. Currently in
the top 10 specialty tea com-
panies in the US, Good Earth
was long due for a brand re-
design.
Good Earth in house design
& marketing dept., under my
leadership, undertook the
design of over 60 skus + all
the pertinent components,
including packaging, pop
displays, trade show booth,
consumer ad materials, trade
campaigns, and a new web-
site. Good Earth was then
acquired by Tetley Tea UK in
2009.
SCOPE OF WORK
• New Products
• Innovation
• Marketing Collateral
• Strategic Partnerships
• Trade Shows
• Social Media
H TEA SHIPPER H
creative
direction
acquired by Tetley Tea UK in
H
54
HMEDICINALTEASHHMEDICINALTEAS
good earth

it’s complicated
H box mechanics H
packaging design

It took me a few seconds to draw it,
but it took me 34 years to learn how to draw it in a few seconds.
—PAULA SCHER

for 365 days
H stars on display H
SF PRESIDIO FLAG EXHIBIT
A
n unprecedented exhibi-
tion of more than 120 flags,
quiltsandflag-relatedmem-
orabilia from three of the most im-
portant private collections in the
world opened Memorial Day in
San Francisco’s Presidio. On view
in 2003, The American Flag: Two
Centuries of Concord and Conflict
presented two hundred years of
U.S. history.
This exhibit marked only the third
time in U.S. history that the Amer-
ican flag has been exhibited using
original flags to tell the story of
the country’s history.
Attracting more than 25,000 visi-
tors to The Presidio Officers’ Club
since Memorial Day of 2003, the
exhibit was extended to a full year
by popular demand.
SCOPE OF WORK
• Exhibit Design
• Environmental Graphics
• Promotional Items
• Public Relations
SF PRESIDIO FLAG EXHIBIT
n unprecedented exhibi-
tion of more than 120 flags,
quiltsandflag-relatedmem-
orabilia from three of the most im-
portant private collections in the
world opened Memorial Day in
San Francisco’s Presidio. On view
in 2003, The American Flag: Two
Centuries of Concord and Conflict
presented two hundred years of
This exhibit marked only the third
time in U.S. history that the Amer-
ican flag has been exhibited using
original flags to tell the story of
Attracting more than 25,000 visi-
• Environmental Graphics
H EXHIBIT DVD H
H BUTTON H
H BROCHURE H
60
exhibit design
I
coordinated the exhibit design for 120 American historical flags that span the history of the United
States. From the 5-gallery exhibit design at the San Francisco’s Presidio to all the marketing materi-
als that went along with it: street banner signages, PR releases, posters, brochures, presentations,
DVD, promotional materials and ultimately a book about the exhibit.

in red, white & blue
H grand old glory H
H 26-STAR GRAND LUMINARY—SHOOTING STAR FLAG 1837-1845 H
62
in red, white & bluein red, white & blue
H 13-STAR REVENUE CUTTER SERVICE PENNANT 1890 H
H 36-STAR GRAND LUMINARY FLAG 1865 H H 35-STAR US ARMY GUIDON 1863-65 H
H 13-STAR, 12-STRIPE FLAG 1814, MODIFIED 1880 H
book design
H 13-STAR REVENUE CUTTER SERVICE ENSIGN 1890s H
THE AMERICAN FLAG BOOKavailable for sale at flagcollection.com
H AMERICAN PEACE FLAG 1966 H
THE AMERICAN FLAG BOOK
I
designed the award-winning 144-
page table top hardcover book, The
American Flag: Two Centuries of Con-
cord & Conflict, depicting the history
of the United States through the graph-
ical representation of its flag. Only
twice in the last century has anyone
attempted to assemble the true art of
“Old Glory” in a presentation that actu-
ally uses the flags themselves as artistic
expressions.
Worked with Kit Hinrichs from Penta-
gram on this book which shows the va-
riety of US flag designs, since its incep-
tion to the present time. Collaborated
with two flag history experts on the
copy and all the images to insure accu-
rate depiction of all historical artifacts.
SCOPE OF WORK
• Book Design
• Photography Management
• Printing Management

CENTENNIAL BLESSINGS
T
his special limited edition
publication commemo-
rates the centennial of the
Five Wounds Portuguese
National Parish in San José, Cali-
fornia. Throughout the book, you
will experience Msgr. Ribeiro’s
vision, hardship and the realiza-
tion of a dream to build a national
parish in San José, from the early
1900s to the present day. History
comes to life with full color photo-
graphs and illustrations, many nev-
er before published, and accounts
of all the pastors and administra-
tors of Five Wounds Parish.
I was this volume’s solo book
designer. Proudly printed in the
USA by a Portuguese-American
award-winning printing company.
SCOPE OF WORK
• Book Design
• Photography Management
in 192 heavenly pages
H church vision H
portuguesebooks.org
YOU CAN PURCHASE THE BOOK HERE:
SPECIFICATIONS
10.5”w x 11.5”h, table-top
deluxe hardback with
192 color pages
COMMEMORATIVE
MEDALLION
designed for the centennial
celebration in 2014
H SAMPLE PAGES H
64
MIGUEL W
ROTETHIS!
book design
H SAMPLE PAGES
SAMPLE PAGES
SAMPLE PAGES H
EVEN THE BISHOP
LOVED IT!
Amen.

H COMPLETE DUST JACKET INCLUDES BRIEF NARRATIVE AND AUTHOR’S BIO H
and a dust jacket too
H book spreads H
H
H CHURCH BOOK IS COMPOSED OF 16 CHAPTERS H
H FEATURES FULL SPREAD PHOTOS H H FULL PHOTOGRAPHIC PORTFOLIO THROUGHOUT H
SOFT TOUCH
FINISH

not actual size
H opened book H
FULL BLEED PHOTO
CHAPTER NUMBER
GUTTER
CHAPTER TITLEDROP CAP
OPENER TEXT
JUSTIFIED
PHOTO CAPTION
HEAD MARGIN
FOLIO
PHOTO CAPTION
FOOT MARGIN
SPINE
FRONT COVER
PRINTER SPECIFICATIONS
200 Text Pages, 100# McCoy Gloss Book
Finished sizes 10.5” W X 11.5” H
Cover 80# Rainbow Burgundy
Foil and deboss front cover and spine, book title and author
End Papers 80# Burgundy - Foil front only 1 color
Text Print 4CP Overall Aq 2 sides on 100# McCoy Gloss Book
Wraparound Jacket Cover with 4” Flaps - Print 4CP + Overall Soft Touch Aq +
Spot Gloss UV church
Hard bind on .098 board, Smyth-sewn hardcover, fold text, Tip End papers,
Regular jacketing, individually shrink-wrap and carton pack bulk
Proofs PDF + Imposition Proof + Fuji + Structural Sample + Coating Blanket
Ribbon Book marker
H WHOLE BOOK WAS TYPESET IN BODONI H portuguesebooks.org
Proofs PDF + Imposition Proof + Fuji + Structural Sample + Coating Blanket

make it stand out.
H more book covers H
ILHA TERCEIRA
Ilha de Jesus Cristo da Terceira
38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W38°43’49”N27°19’10”W
AÇORESAÇORES
Ilha de Jesus Cristo da TerceiraIlha de Jesus Cristo da Terceira
Liduíno Borba
100Anos
Irmandade do Espírito Santo de Gustine
Gustine Pentecost Society
1913 2013
FORCADOS AMADORES
DE TURLOCK
A Arte de Bem Pegar
LIDUÍNO BORBA
6394817809829
ISBN 9780982639481
BarroVermelhoILHABRANCAjoãoC.bendito
39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W39°3’5”N28°0’51”W
“Li o material que me enviaste e acho que sim, deves
avançar com o livro. Há muito pouco sobre a Graciosa e
eles lá deveriam interessar-se pela publicação de um livro
que fala tão positivamente sobre a ilha.”
Onésimo T. Almeida
“De há muito que venho lendo, com muito interesse e
proveito, as tuas crónicas no Tribuna Portuguesa. Tenho
apreciado bastante estas tuas viagens sentimentais e nos-
tálgicas que dão conta de fragmentos dos teus verdes anos
na ilha. Carregas contigo impressões tão profundamente
albergadas na tua memória que só poderias pôr no papel,
tantas emoções e estados de alma...venha de lá esse livro
e viva a nossa GRACIOSENCIDADE!”
Victor Rui Dores
“... salto para dentro [do teu livro] como quem saltaria
para a Estefânia Correia e percorro todas as courelas de
terra e do mar, com toda a gente à minha volta. Tudo o que
escreves/descreves passa na minha mente como um filme
não tão antigo como possa parecer.”
José Ávila, Diretor do Tribuna Portuguesa
“... Gostei muito. Histórias e vivências de uma ilha, da
família e de pessoas memoráveis. A Graciosa, a ilha pe-
quena, tem histórias que a História não pode esquecer”
Liduíno Borba – Turiscon Editora
Nasceu em São Pedro, Angra do
Heroísmo, a 15 de junho de 1952.
Frequentou o Liceu da mesma
cidade e, depois de cumprido o
serviço militar obrigatório, emi-
grou para a Califórnia em 1977,
onde nasceram as suas duas filhas
e, mais recentemente, os seus três
netos.
Foi trabalhador e supervisor de
produção numa companhia de
construção civil durante mais de
30 anos.
Colabora com crónicas sobre te-
mas diversos no quinzenário
Tribuna Portuguesa, de Modes-
to, Ca. e no Portuguese Times, de
New Bedford, Mass.
Coautor do livro A Loja do Ti
Bailhão, publicado em 2015 em
Angra do Heroísmo
Já reformado, vive em Lincoln, ao
norte de Sacramento, California.
Barro Vermelho
ILHA BRANCA
HIstóRIAs dA gRACIosA
joão C. bendito
“As memóriAs que tenho destes pescAdores e bAleeiros já
remontAm A mAis de cinquentA Anos. O facto de nunca me
ter esquecido deles só mostra que eram gente discreta
e honesta, embora só convivesse com eles nas férias de
verão. Mas tenho saudades deles, tenho saudades de ou-
vir o Gabriel «Rato», com o seu olho vivo, a descrever
como trancara a maior baleia desse ano, de ver o gigante
Casimiro, de pé descalço, com o Casimirinho pela mão,
em direção ao cais para ir aparelhar o seu barco e sinto até
a falta de ouvir o vozeirão do Aluízio, o mais arrevesado
deles todos, a gritar com o filho mais novo, o «Maracoto»,
quando o mandava à venda do João de Deus comprar an-
zóis e o rapaz se entretinha pelo caminho a fazer das suas.
Mas, acima de tudo, tenho saudades daquele mar...”
João C. Bendito
in “Os Mares Não São Todos Iguais”
joão C. bendito
39°3’5”N28°0’51”W
H COMPLETE DUST COVER INCLUDES BRIEF NARRATIVE, PRAISE AND AUTHOR’S BIO H
SPECIFICATIONS
6.5”w x 9”h deluxe
softcover with
196 color pages
© 2019

I’ve been
thinking about
you all day.
All week.
All month.
All year.
PANTONE®
711Y
A
modern type suicide
73

in 32 bilingual pages
H newspaper evolution H
IT’S A FAMILY AFFAIR
T
he Portuguese Tribune,
also known as Tribuna
Portuguesa, is a Portu-
guese bilingual newspa-
per headquartered in Modesto,
California. It was founded in July
1979 by John P. Brum in San Jose,
CA. It is currently owned by The
Tagus Group and its publisher and
editor is José Ávila.
The Portuguese Tribune was the
28th Portuguese newspaper to be
founded in California since A Voz
Portuguesa (Portuguese Voice) in
1884 in San Francisco. It is the
only remaining Portuguese news-
paper in California, and the largest
bilingual Portuguese newspaper
west of New Jersey.
I have served as its Art Director
since 2002 and was in charge of its
major redesign relaunch in 2015.
SCOPE OF WORK
• Art Direction
• Newspaper Design/Layouts
portuguesetribune.com
EDITION
date, year of publication,
issue no., and price
MASTHEAD
newspaperʼs name,
logo or nameplate
LEAD STORY
most important story
HEADLINES
other stories
JUMP LINE
tells you where the
story continues
SUBHEAD
gives more info
RULE
separates masthead
from content stories
WHITE SPACE
draws attention to other
elements on page
STAMP
reinforces story
location & date
SUBSCRIBER BOX
mailing info printed here
SECONDARY
HEADLINES
for other stories
H THE FRONT PAGE H
2016
TABLOID SIZE
Miguel José Roberto
HFIRSTEDITION1979H
H2018H
H40THANNIVERSARY2019H
THE FOLD
where the paper
folds in half
74
Tribuna
PortuguesaPortuguesa
H2018H
H40THANNIVERSARY2019H
newspaper
design

H DECEMBER 2015 H
H OCTOBER 2017 H
H MARCH 2018 H
H JANUARY 2018 H
H DECEMBER 2017 H
H MARCH 2016 H
Portuguesa
Tribuna
Covers
portuguesetribune.com
H newspaper spreads H

and loveY
H brands i touched H
50
Grace
78

corporate identity H business cards H brochures H presentations H trademarks
promotional H cards H logos H ads H trade shows H magazines H coupons H websites
4.1
1170 E Champlain Dr
Suite 120
t 559 434 6100
c 559 289 2274
e john@balldesign.com
w balldesign.com
Spanish
Green Olives
Olive Oil
and Vinegar
Quality, Consistency and Service are our specialties
w w w. B O RG E S U S A F O O D S E RV I C E . c o mw w w. B O RG E S U S A F O O D S E RV I C E . c o m
w w w. B O R G E S U S A F O O D S E RV I C E . c o m
SPECIALTY FOODS
of the MEDITERRANEAN
SPECIALTY FOODS
of the MEDITERRANEANof the MEDITERRANEAN
SPECIALTY FOODS
SPECIALTY FOODS
S P E C I A LT Y F O O D SS P E C I A LT Y F O O D S
Maraschino
Cherries
Specialty
Foods
w w w. B O RG E S U S A F O O D S E RV I C E . c omw w w. B O RG E S U S A F O O D S E RV I C E . c om
NEW!
JUN.27
2016
AÇO
RES
H BUSINESS PORTFOLIO H
& BUSINESS CARDS
H BUSINESS CARDS H
H PROMOTIONAL ITEMS H
H COUPONING H H INVITES H
H CORPORATE SELL SHEETS H H POSTCARDS H
H OUTDOOR BANNERS H
H STAMPS H
H EVENT POSTERS H H TRADE SHOW POP-UPS H H CORPORATE PRESENTATIONS H
DANIEL
SOLYMAR
AVILA
CONTACT
408.505.0663
danielsavila1999@gmail.com
Orlando, Florida
EDUCATION
Edgewater High School
Orlando, FL
H.S. Diploma, May 2018
• Sound Design and Audio
Programming coursework
• Emphasis in Lighting Design
and Theatrical Production
• President of Drama Club
(2017–2018)
• Coursework in Speech and
Communication, Sociology
and Psychology
• Continuing education in Audio
and Visual Production
Lighting & Sound tech
Astute Lighting and Sound Technician
equipped with vast knowledge-base
spanning industries and fields, derived
through 3 years’ experience in academ-
ic-related transcription. Expertly utilizes
Road Hog Full Boar 3, Midas M32 Sound
Board and Allen and Heath GL2800 Analog
Sound Board. Adept time manager with
extraordinary attention to detail and accuracy.
3
TECHNICAL CREDITS
TECHNICAL DIRECTOR Edgewater H.S.
Hairspray | Dir. Natalie Hawkins
LIGHTING DESIGNER Edgewater H.S.
The Brothers Grimm Spectaculathon | Dir. Natalie Hawkins
All I Really Need To Know I Learned by Being in a Bad Murder Mystery |
Dir. Emma Boles
Macbeth | Dir. Natalie Hawkins
25th
Annual Putnam County Spelling Bee | Dir. Natalie Hawkins
Little Shop of Horrors | Dir. Dana Miller
LIGHTING / SOUND DESIGNER Edgewater H.S.
The Absolute Most Cliched Play in the History of the Entire Universe |
Dir. Dana Miller
SOUND OPERATOR Edgewater H.S.
Seussical Jr. | Dir. Scott Borish
RUN CREW Edgewater H.S.
Almost, Maine | Dir. Scott Borish
Les Misérables | Dir. Scott Borish
THEATRE CREDITS
The Brothers Grimm Spectaculathon | Prince 1, Dwarf 2 | Edgewater H.S.,
Dir. Natalie Hawkins
Hairspray | Fender, Guard | Edgewater H.S., Dir. Natalie Hawkins
Macbeth | Banquo | Edgewater H.S., Dir. Natalie Hawkins
Honk Jr | Father Swan | Howard M.S., Dir. Aaron Penfield
WORK HISTORY
Technical Director / Lighting & Sound Designer
Edgewater High School, Orlando, FL 08/2016 – 05/2018
• Managed and programmed all lighting cue sheets in Road Hog Full Boar 3
• Created shot lists, booked talent and locations and prepared the location and
set for shooting
• Led daily production meetings and weekly production calls
• Coordinated with and supervised vendor studios
• Coordinated with the talent relations department to facilitate execution and
payment of talent contracts
Lighting & Sound Designer
Christ City Church, Orlando, FL 08/2017 – Present
Celebration Church, Orlando, FL 04/2018 – Present
SKILLS
• Strong graphic and visual sense • Field production
• Works well under pressure • Project management
• Leadership • MS Office Suite
• Skilled multi-tasker • Budgeting
• Lighting: Roadhog Full Boar 3 (OCPS), GrandMA 2 (Victor West, OCPS)
• Sound: Allen and Heath GL2800 (Bruce Green, OCPS), Midas M32R
(Victor West, OCPS)
H PROMOTIONAL ITEMS H
H INVITES H
• Coursework in Speech and
Communication, Sociology
and Psychology
• Continuing education in Audio
and Visual Production
ADMIT
ONE
Friday,February25,2011•5:30pm
Tapas/Refreshments/Music/Conversation
Bringasmalldishordrinktoshare
VillaLuciainFresno
4262W.FigardenDr.,Suite253
Ifyouarriveafter6pm,call408.540.8256
forgateaccess&directions.Gracias.
no.1
staff only
Come meet Betsy, the cow!
Arrangements made possible by the marketing department.
H RESUMES H
H WEBSITES H
MADE
WITH L
OVEIN
CALIFORN
IA
80
front of business cards: 88.9 mm x 50.8 mm
full bleed, CMYK

HthingsicollectHandadmire(:
H WORLD NEWSPAPERS H
H VINYL MUSIC H
H SALT & PEPPER SHAKERS H
H MILITARY BERETS H
H JAPANESE KIMONO H
H LA LOTERÍA H
H REAL BOOKS H
H NATIONAL FLAGS H
H COPPER & ZINC PENNIES H
H WORLD BANKNOTES H
“Taken” from an undisclosed
San Diego seafood restaurant
Portuguese Military Beret
Mozambique 1961 – 1974
48-US Star ﬂag in service for
47 years until July 4, 1959
Saved from the 2011 Tohoku
earthquake & tsunami in Japan
82

If you don’t like
what is being said,
change the
conversation.
—DON DRAPER MADMEN
youshouldtoo
HireadtheseH85
MIND BLOWING!!
WHY DID YOU DO THAT?
A BOOK ABOUT ITSELF
STREAMLINE WHAT
YOU KNOW ABOUT
BUSINESS
READ THEM ALL HERE
AVAILABLE IN ENGLISH
GENIUS. BUT HE
NEVER FINISHED
THE MONA LISA :(
CREATIVITY & THE
ARTIST IN THE WORLD
CALL ME ISHMAEL.
DO THE KONDO NOW
BE YOU
BE HAPPY
BE ONE
MESSAGES
WITH PUNCHIT’S SCIENTIFIC MAN!
I HAVE SLEPT
WITH YOU
FOCUS,
FOCUS
TO BE
COMPLETED
TOUGHEST SOBs
$500,000 WORTH
PSYCHO-CYBERNETICS
KICK ASS
PRESENTATION &
CREATIVITY TIPS
HERE
THE MAN WITHOUT FEAR
PAULA GAVE ME THIS :)ZEN IN A BOOK
BREAK THE RULES!?
I DESIGNED THESE!
36 PAPERS IN A BOOK
POSSIBILITIES HERE
KIT LOVES FLAGS
TRUE

Roberto By the Numbers
4
10
WORKED IN
CONTINENTS
WITH
PROJECTS IN
COUNTRIES
500+PRODUCTS DESIGNED & LAUNCHED
2PRESENTATIONS MADE TO U.S. PRESIDENTS
25,000,000PRODUCTS IN U.S. HOUSEHOLDS
2U.S. PACKAGING DESIGN PATENTS
2DESIGNED
AWARD-WINNING BOOKS
86
25,000,000
42
&
43
2
QUESTIONS
with ROBERTO
What is it that you really do?
I’m a product designer by trade, but working with teams
and developing new creative ideas and designs is my
passion.
What’s your personal brand like?
Fun, with attention to detail, memorable and exciting.
Most challenging factor for designers?
Quieting the creative voices in our heads.
What’s your favorite beverage?
Jasmine Green tea from the Fujian province in China.
What’s your favorite color?
I don’t discuss colors or politics, but lime is cool.
What type of books do you read?
History, bios, design, poetry and anything by Yuval
Noah Harari.
How do you want to be remembered?
As a guy following his passion with a cool story.
Are you social?
On Facebook, Linkedin & Instagram. No Twitter.
What’s your next project?
What’s on your mind?
What will you do now?
Tea time ;)
10
87
BONUS:
Another side of me

¡get in touch!
408.540.8256 mobile
roberto@robertodidthis.com
RobertoDidThis.com
linkedin.com/in/robertoavila
California, USA
THANK
YOU

Roberto Avila Portfolio

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