Digital disruptions as one of my 2015-2016 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

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IT for TMs.
Digital
Disruptions
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1

2. UniBg .:. IT for Tourism Managers .:. 2015-2016 .:.Roberto Peretta
What We Are Talking About Today
1. Paul Nunes And The Disruptive Technologies
2. Disruptors And Tourism
3. Programming vs. Cooperating
4. Uber & Airbnb
5. Is All This Sharing Economy?
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3. UniBg .:. IT for Tourism Managers .:. 2015-2016 .:.Roberto Peretta
Calendar. December 9, 2015
Tuesday, Dec 9
Digital Disruptions
Unexpectedly
3
Tuesday, Dec 1st
Digital Devices
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4. 4
Digital Disruptions. Unexpectedly
Image credit to Jeremiah Owyang, SF, Silicon Valley

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Disruptive technologies
http://www.cas-ag.eu/SiteCollectionDocuments/PDF/Accenture-Big-Bang-Disruption-Webinar-Harvard-Business-Review-Summary.pdf
Paul Nunes at the Politecnico, Milano
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An example: Pinballs
6
When playstations
arrived
#09 .:. December 9, 2015 UniBg .:. IT for Tourism Managers .:. 2015-2016 .:.Roberto Peretta

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Another example: Newspapers
7
“I really don't know
whether we’ll be
printing the Times
in five years, and
you know what?
I don’t care either,” -
Arthur Sulzberger,
publisher, The New
York Times, 2007
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Better and Cheaper
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Innovation
vs. Savings
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Declining Costs of Technology
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An Orchid Plant? 12 USD
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Disruptors And Tourism
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Six Big Bang
Disruptors in
twelve
concern
tourism…
And, well,
one concerns
Universities.
1. Maps
2. Taxis
3. Hotels
4. Payments
5. Travel
Agencies
6. Perhaps
cameras,
too
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Traditions and Disruptions
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Innovation vs. Big Bang
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In-Car Navigation
12
Standalone vs. Smartphones
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Garmin or TomTom vs. Google Maps
13
When Google Maps
arrived…
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Unstoppable
14
…the world changed.
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Invisible
15
iTunes, Kindle…
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Someone Else’s Components
16
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014
Combinatorial
innovation
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Questions To Consider
17
Scaling. More
capacity
fast and cheap
Please, refer to the paper in your suggested links.
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Programming vs. Cooperating
18
Scaling. More capacity fast and cheap
You’re not educated here to become professionals in the digital field.
You will not learn here how to become
 a professional webmaster or app developer
 a professional video editor, or the like,
as technologies are evolving fast, and quickly specialize.
But you can learn here what’s needed to
 control the quality of digital products for tourism companies or destinations
 verify whether your targets are satisfied or not, and suggest new strategies
 cooperate in a management tourism staff – or, well, any tourism network ;-)
 navigate forecoming Big-Bang Disruptions in tourism.
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Marketing and Social Networking
19
Although marketing is a field on its own, you will also be placed in a
condition to
 read your websites and social networks analytics, and react accordingly
 learn how to produce newsletters according to your strategies
 learn how to manage communities according to your strategies
 learn how to post in the social networks according to your strategies
 judge the quality of your cooperators’ content, in order to improve it
 understand why personal networking is crucial
 have a practical approach in driving digital machinery to work for you
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Uber & Airbnb
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Is All This Sharing Economy?
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